Digg it UP - Business

You've Been Named Boss; Now What?
Betty made a giant leap forward in her career when she landed a new position as Director of Marketing for a major division of a multi-billion dollar corporation. She would go from supervising one employee to managing 27 men and women. Her annual budget would increase dramatically. She would be expected to breathe new life into a lackluster marketing staff that had fallen behind the pace expected in the hard-driving corporation.She came to me for advice on how to make the most of th

shop topic, I've turned the content into an information product -- a guidebook called "Designing a compelling 30-second intro" -- that I give away when signing up for my newsletter.

In the short time I've been speaking, I've given numerous presentations for virtual events, been interviewed on the radio and via Podcast, participated in radio round table discussions, appeared as a guest host for online networking meets, hosted group discussions and given teleclasses.

Despite my maternity hiatus, I still receive speaking invitations. My goal is to start Podcasting this year, and I may team up with 2 entrepreneurs to do a weekly inter

Knock the Heads off Corporate Giants
Are you a starting entrepreneur? Is it your first month of operation?I can hear your knees knocking. Do you wonder whether you can hold your own against the giants that dominate your chosen industry. The entrenched enemy tend to have vast resources, a strong marketing machinery and of course, a powerful brand presence.How can one compete against that?It's easy: with a little bit of entrepreural guerrilla skirmishing. Microsoft did it. Gateway did it. IBM did it. Do you t

Speaking is selling. It' an effective marketing strategy because it showcases your knowledge and expertise to many people at once. People will remember you and will think you're successful. It gives you higher visibility and credibility which will increase over time.

But you already know that. Now you want more. You want to know HOW to get started. It' actually quite easy to promote your service-based business by public speaking.

To help get you started, I'll share with you the steps I took that got me started public speaking and giving presentations.

It all started with an article.

Step 1: October 2006. I wrote an article entitled "How to Get Unstuck and Regain Momentum." It appeared in that month' newsletter, on my blog and was submitted to online article sites.
Step 2: November 3, 2006. The readers' response was so great; I decided to continue the discussion, a very casual one, using Skype. Around 6 people joined the call.
Step 3: November 5, 2006. I was surprised with how interactive the 'call' went. Most everyone joined the conversation. I asked questions and those present shared their insights then asked their own questions -- I hardly did any talking. Following that session, I posted a review of the call on my blog "Marketing momentum discussion continued."
Step 4: About the same time, a call went out to members of a networking group, asking for volunteers to speak at their upcoming virtual summit. I didn't have a presentation nor any material prepared, but I knew I had to jump on the opportunity. My heart in my throat, I replied, offering to give a presentation on regaining momentum. My offer was accepted.
Step 5: For the next month and a half, using my article, Skypecast notes, blog comments and additional research, I worked my butt off writing a presentation description, bio, the actual presentation and PowerPoint slides.
Step 6: January 12, 2007. I nervously gave my first presentation "Regaining Loss of Momentum" in a virtual room and it was a success.

That' when things really took off. That single presentation led to invitations to give the same presentation to their groups. To date, this is the most requested speaking topic. It also increased my confidence, so I was more willing to volunteer.

I had a similar experience with my blog post entitled "How to create a compelling 30-second pitch." Not only do I offer this as a workshop topic, I've turned the content into an information product -- a guidebook called "Designing a compelling 30-second intro" -- that I give away when signing up for my newsletter.

Despite my maternity hiatus, I still receive speaking invitations. My goal is to start Podcasting this year, and I may team up with 2 entrepreneurs to do a weekly intern

Dyslexic Management
In their book ‘The Machine That Changed the World’, published in 1990, Womack, Roos and Jones identified the characteristics of automotive companies that have achieved a sustainable competitive advantage by adopting a different management ‘style’. They described these companies as ‘Lean Organisations’ because they consistently achieve more with fewer resources, and exceed their customer’s expectations.In 1990, they forecast that Toyota, then ranked se

. I wrote an article entitled "How to Get Unstuck and Regain Momentum." It appeared in that month' newsletter, on my blog and was submitted to online article sites.

Step 2: November 3, 2006. The readers' response was so great; I decided to continue the discussion, a very casual one, using Skype. Around 6 people joined the call.

Step 3: November 5, 2006. I was surprised with how interactive the 'call' went. Most everyone joined the conversation. I asked questions and those present shared their insights then asked their own questions -- I hardly did any talking. Following that session, I posted a review of the call on my blog "Marketing momentum discussion continued."

Step 4: About the same time, a call went out to members of a networking group, asking for volunteers to speak at their upcoming virtual summit. I didn't have a presentation nor any material prepared, but I knew I had to jump on the opportunity. My heart in my throat, I replied, offering to give a presentation on regaining momentum. My offer was accepted.

Step 5: For the next month and a half, using my article, Skypecast notes, blog comments and additional research, I worked my butt off writing a presentation description, bio, the actual presentation and PowerPoint slides.

Step 6: January 12, 2007. I nervously gave my first presentation "Regaining Loss of Momentum" in a virtual room and it was a success.

Despite my maternity hiatus, I still receive speaking invitations. My goal is to start Podcasting this year, and I may team up with 2 entrepreneurs to do a weekly inter

Fifteen Tips To Getting Yourself Hired
1) Set aside some time, even if it’s just an hour every day looking for jobs. If you do it in the morning, it’ll make you feel better later in the day, as you’ll feel you are taking steps towards your job-hunting process. If you have a partner, they will appreciate it too, knowing you are making good use of your time.2) Customize your resume for each job that you’re applying for, writing in greater depth about the skills required for the job. This will bring greater prominence and attention

session, I posted a review of the call on my blog "Marketing momentum discussion continued."

Step 6: January 12, 2007. I nervously gave my first presentation "Regaining Loss of Momentum" in a virtual room and it was a success.

Despite my maternity hiatus, I still receive speaking invitations. My goal is to start Podcasting this year, and I may team up with 2 entrepreneurs to do a weekly inter

Got a Great Business Idea and Not Sure When to Make the Leap from that Nice Safe Job
That leap from being paid by others to relying on your own business for an income is a frightening one – make sure you are going about it the right way. I am guessing that you have already discovered that a couple of clients are not going to pay your bills for very long. This is the best way to start your own business – but you are going to have some long working days ahead of you.A word of caution first: Do not undertake your own business work, whilst you are on your paid w

writing a presentation description, bio, the actual presentation and PowerPoint slides.

Step 6: January 12, 2007. I nervously gave my first presentation "Regaining Loss of Momentum" in a virtual room and it was a success.

Despite my maternity hiatus, I still receive speaking invitations. My goal is to start Podcasting this year, and I may team up with 2 entrepreneurs to do a weekly inter

Technical Competence vs Technical Expertise
There is a high expectation that the leader be competent in the assigned task or specialty he is supervising. This expectation exists to some level in all endeavors. Workers want the boss to know what they do and to have, at least, a rudimentary understanding of how it is done. At a minimum, the leader should be familiar with the task. Even better, he should have some proficiency at it. Employees at all levels consistently cite the importance of technical competence in their leaders. First, this i

shop topic, I've turned the content into an information product -- a guidebook called "Designing a compelling 30-second intro" -- that I give away when signing up for my newsletter.

Despite my maternity hiatus, I still receive speaking invitations. My goal is to start Podcasting this year, and I may team up with 2 entrepreneurs to do a weekly internet radio show.

The steps outlined above are simple strategies I used to get started. There are many other speaking opportunities available to you. And if you're willing to speak for free, you'll find more than you know what to do with.

You may want to expand and improvise on my suggestions for your own business. The point is, just get out there and start speaking. The first few times are the most difficult, but you'll find the more you use public speaking to raise awareness about your business, the more comfortable you'll be doing it. You may even find that you like it.

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It's no longer business as usual in the ad business. Today, the consumer's in control. It's time to stop advertising to them and start talking with them. The good news is that your customers want to talk. This article provides some insights into starting your own conversation with your customers and how to make them effective.

Are you prepared if your company were to eliminate your position tomorrow? What should you do before, during and after downsizing? Read this article for some helpful and practical tips on keeping your cool and getting ahead.

There are so many ways of making money from a home based business. There are a lot of products than can be made at home to sell and there are a many that can be sourced from various suppliers as well. It is not necessary to make everything your self that you want to sell. You might want to render some sort of service that can be done from your home.

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