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    Many business marketing gurus will advise businesses to set up a customer rewards program. However this is not always a very wise idea. For instance if you do not have a loyal customer base and you start an awards program to increase your loyalty you may find that your competition does the exact same thing and since they have a larger customer database and more loyal customers this will backfire on you.

    Just because a business tactic works in some industries does not mean that all indus

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    this is not always a very wise idea. For instance if you do not have a loyal customer base and you start an awards program to increase your loyalty you may find that your competition does the exact same thing and since they have a larger customer database and more loyal customers this will backfire on you.

    Just because a business tactic works in some industries does not mean that all indu

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    start an awards program to increase your loyalty you may find that your competition does the exact same thing and since they have a larger customer database and more loyal customers this will backfire on you.

    Just because a business tactic works in some industries does not mean that all indu

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    same thing and since they have a larger customer database and more loyal customers this will backfire on you.

    Just because a business tactic works in some industries does not mean that all indu

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    Just because a business tactic works in some industries does not mean that all industries should adopt it and just because a marketing guru thinks it is the cool and the trendy thing to do does not mean it will work. Customer rewards programs can also backfire if there is a rumor that the customer information database has been leaked, hacked or compromised in any way.

    Even if the customer data base is completely safe and has not been hacked it is hard to stop a rumor. Wh

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