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  • Digg it UP - Why Coupons are BAD for Your Business

    Giving Your Employees Time to Sharpen the Saw
    In "The 7 Habits of Highly Effective People," managerial guru Steven Covey reminded his readers of how important it was to stop and sharpen the saw. The gist of the rule is that if you haven't maintained your tools (or procedures, or organizational practices), your work becomes increasingly inefficient.This rule is as important for your support staff as it is for you. Cleaning and organizing computer files, fili
    total number of clients who used that coupon.] If you don't track your retention rates, or how many coupons are being redeemed, you should be. Measuring the impact of your marketing is the only way to can be sure that m
    The Thick Line Between Buddy and Boss
    Q: One of my key employees is giving me trouble. He has started showing up late for work and has developed a bad attitude in general. The rest of my employees are complaining since they are having to take up his slack. I've tried talking to him, but he doesn't seem to listen. To make matters worse, he has become one of my best friends since I hired him five years ago, so firing him is out of the question. What can I do
    Offering coupons are a common and easy way to attract new or old clients to your salon, day spa or medical spa. But what kind of client are you really attracting? And are you profitably providing that service once the coupon is redeemed?

    Your ideal client is not a coupon-cutter. While everyone loves a great deal, those that ONLY come to your spa or salon because of your promotional coupon are not likely to come around the second time. Sure, you tell yourself that you provide an outstanding service and if they like you, they'll come back. And that is logical thinking -- but it is a tad flawed. And doesn't often come true, sadly. If you are retaining more than 10% the clients that first see you with a coupon, you are way ahead of the rest of us. [To calculate this percentage, divide then number of clients who came back a second time to pay full-price by the total number of clients who used that coupon.] If you don't track your retention rates, or how many coupons are being redeemed, you should be. Measuring the impact of your marketing is the only way to can be sure that m

    The Honeymoon Stage of Trucking Courier Services and What Every Customer Must Know
    A lot of in-city trucking couriers will service a new customer to death in the first few months of their business relationship, but once they feel that they are safe and secure with that customer, they begin to take them for granted and start providing shoddy service. Some couriers believe that since there are so few local courier express companies with a fleet large enough to service their clientele that they no longe
    upon is redeemed?

    Your ideal client is not a coupon-cutter. While everyone loves a great deal, those that ONLY come to your spa or salon because of your promotional coupon are not likely to come around the second time. Sure, you tell yourself that you provide an outstanding service and if they like you, they'll come back. And that is logical thinking -- but it is a tad flawed. And doesn't often come true, sadly. If you are retaining more than 10% the clients that first see you with a coupon, you are way ahead of the rest of us. [To calculate this percentage, divide then number of clients who came back a second time to pay full-price by the total number of clients who used that coupon.] If you don't track your retention rates, or how many coupons are being redeemed, you should be. Measuring the impact of your marketing is the only way to can be sure that m

    Career as a Garbage Man
    You know there are many things in our civilization that are so important really and picking up the trash is clearly one of them. In fact it is a super important responsibility to protect our civilization from disease and build of filth, which can cause all sorts of horrific issues for society. And to this point one of the most important jobs and careers in this case is that of being a Garbage Man or Woman because you c
    cond time. Sure, you tell yourself that you provide an outstanding service and if they like you, they'll come back. And that is logical thinking -- but it is a tad flawed. And doesn't often come true, sadly. If you are retaining more than 10% the clients that first see you with a coupon, you are way ahead of the rest of us. [To calculate this percentage, divide then number of clients who came back a second time to pay full-price by the total number of clients who used that coupon.] If you don't track your retention rates, or how many coupons are being redeemed, you should be. Measuring the impact of your marketing is the only way to can be sure that m
    Choosing Promotional Product To Sell Your Company
    Promotional product is a type of marketing that can allow your business to take off. Many companies find that providing a product to the public about the service that they have to offer or the product that they are selling is important. Perhaps you have a new product that you want to get the word out about. Or, maybe you have just changed your name and want old and new customers to take note. The promotional produc
    retaining more than 10% the clients that first see you with a coupon, you are way ahead of the rest of us. [To calculate this percentage, divide then number of clients who came back a second time to pay full-price by the total number of clients who used that coupon.] If you don't track your retention rates, or how many coupons are being redeemed, you should be. Measuring the impact of your marketing is the only way to can be sure that m
    Customer Service Speaker Says: Premium Coffee Is Worth The Extra Cost
    Regularly, I purchase about 18 ounces of a decent French Roast coffee at a specialty retailer for about $11.By comparison, 12 ounces of French Roast at Starbucks or Peet’s will set me back approximately the amount, so they’re 50% more costly, right?That’s how it appears, but I’ve been doing informal measurements and I can tell you they seem to cost exactly the same amount, given the actual quantity of dri
    total number of clients who used that coupon.] If you don't track your retention rates, or how many coupons are being redeemed, you should be. Measuring the impact of your marketing is the only way to can be sure that money spent on marketing is growing [and not hurting] your business.

    Every single service you do should be profitable. If you are offering a 20% or 30% off coupon, do you make any money? My guess is no. While offering a $10 or $20 coupon might seem like a better choice, they too need to be calculated whether you are profitable. The simplified calculation for service profitability is PRICE minus LABOR COST minus SERVICE COST minus OVERHEAD equals NET PROFIT BEFORE TAXES. Labor cost is what you pay your staff (or you) to perform that service. Service cost is the cost of the products used in that service [your product supplier should be able to help you with this.] Overhead is everything else like rent, utilities, insurance, marketing expenses, etc. that you have to pay even if you don't do any services. To calculate the overhead by service, you could simply gues

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