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Digg it UP - Media Training: What it is and Why It Just Might Save You
'No' is not what you want to hear from a banker or investor when you need funding to grow your business.A 'No' can provide a valuable learning experience, one that can lead to an eventual 'Yes'. There will be many a 'No' in your business life so get used to it ; continue to be the optimist (a requirement for any successful entrepreneur) you always were.How to handle a 'No'.Start off by not getting mad, defensive, or hurt. Make sure you do not get angry as you may have to deal with this lender in the futur
The latest technologies in the telephone industry have given business people a wide range of options to choose from. It has become easy to purchase a business phone from online business stores, mail order, direct buying and through telemarketing. Both prepaid and post paid cellular business phones are available in the market.Usually online purchasing and telemarketing involve more risks than mail order and direct buying. Privacy is the major problem of online purchasing. Buyers are required to give payment information including their b
It’s not spin.
Media Training isn’t designed to teach those in the public eye how not to deal with the obvious, avoid blame or dance around difficult truths.
What media training DOES do is help level the playing field for those facing the media, either for themselves or on behalf of others. To those outside the process, media training may seem like a way to “manage” the media. In fact, those inside the process know better than to think the media can be managed. The goal of media training is to teach management of your message to the public through the media. Managing the message is not the reporters’ job—It’s the job of the subject being interviewed.
In truth, saying what you want to say in the way you want to say it to a reporter is not an easy thing to do. No matter how substantial your title, how great a record of success or your level of confidence, it’s not easy to face a reporter’s questions. Every reporter has a war chest of stories of supposedly “slick” interview subjects coming unglued over the idea of the public learning what they just said, rather than what they meant to say.
As the subject of the media interview, you don’t control the context, the questions asked, or what others might say about you, and for those used to being in control, that’s not a pleasant prospect. That’s why there are so many examples of executives, managers and even very public figures who simply avoid speaking to the media directly. Others who can’t avoid it sometimes try to manage their communications by selecting only those reporters, subjects and situations deemed “friendly”. At best, that approach works only for a limited time (until the public catches on or the media catches the interviewee off-guard). It means missed op
The annual review and analysis of corporate filings for public companies in full swing. Almost invariably, this scrutiny brings with it an outcry concerning the exorbitant levels of executive compensation and the lack of a direct relationship between what some executives made and the financial performance of their companies. In addition to articles that highlight some of the more there are typically investigative reports that identify illegal, or at best, highly questionable activities. Given the propensity of the public and investors to r
In truth, saying what you want to say in the way you want to say it to a reporter is not an easy thing to do. No matter how substantial your title, how great a record of success or your level of confidence, it’s not easy to face a reporter’s questions. Every reporter has a war chest of stories of supposedly “slick” interview subjects coming unglued over the idea of the public learning what they just said, rather than what they meant to say.
As the subject of the media interview, you don’t control the context, the questions asked, or what others might say about you, and for those used to being in control, that’s not a pleasant prospect. That’s why there are so many examples of executives, managers and even very public figures who simply avoid speaking to the media directly. Others who can’t avoid it sometimes try to manage their communications by selecting only those reporters, subjects and situations deemed “friendly”. At best, that approach works only for a limited time (until the public catches on or the media catches the interviewee off-guard). It means missed o
Picture this…The typical business owner starts a business. Usually it’s just them by themselves or maybe one or two other people.They do a great job. As the number of staff is small everyone is working together and they are getting things done.They become successful and it’s time to employ some more people.A couple more people are employed – but some cracks start to appear.As the business employs some more staff – the cracks become wider and wider.Soon the business owner notices that there’s not much
In truth, saying what you want to say in the way you want to say it to a reporter is not an easy thing to do. No matter how substantial your title, how great a record of success or your level of confidence, it’s not easy to face a reporter’s questions. Every reporter has a war chest of stories of supposedly “slick” interview subjects coming unglued over the idea of the public learning what they just said, rather than what they meant to say.
As the subject of the media interview, you don’t control the context, the questions asked, or what others might say about you, and for those used to being in control, that’s not a pleasant prospect. That’s why there are so many examples of executives, managers and even very public figures who simply avoid speaking to the media directly. Others who can’t avoid it sometimes try to manage their communications by selecting only those reporters, subjects and situations deemed “friendly”. At best, that approach works only for a limited time (until the public catches on or the media catches the interviewee off-guard). It means missed o
Many residential cleaning companies start out as a one-person operation. But as your cleaning company grows and you add employees you will soon face the problem of whether you should send in a single person to clean a home or if you should send in a team. Some cleaners may prefer to work alone, but is that in the best interest of your cleaning company?A single cleaner does all the tasks and does not have to negotiate with anyone about who will do what task or how things will get done. One person can generally clean two to three houses
As the subject of the media interview, you don’t control the context, the questions asked, or what others might say about you, and for those used to being in control, that’s not a pleasant prospect. That’s why there are so many examples of executives, managers and even very public figures who simply avoid speaking to the media directly. Others who can’t avoid it sometimes try to manage their communications by selecting only those reporters, subjects and situations deemed “friendly”. At best, that approach works only for a limited time (until the public catches on or the media catches the interviewee off-guard). It means missed o
When it comes to bad credit and home loans, you’ll think of all of the negative things you have heard. All of these messages come from major lenders, most mortgage brokers and the media, and unfortunately, a lot of what is being said is untrue. Put simply, everything about bad credit loans that you have heard is negative, and the reality is, there are positives in the world of bad credit loans. The lenders and most brokers just don’t reveal it, because they don’t want to be patting the back of a competitor. Since I’ve just opened a can of
So what do those in the public eye learn through media training? There are three basics any good media training should provide:
1.)How to deliver a message: If you’re going to be effective with the media, you have to learn about developing and delivering messages. Most reporters aren’t interested in making their subjects look good—they’re interested in getting a story whether it makes the subject look good or not. Messaging shows you how to meet both your needs and the needs of the reporter while doing no harm to your reputation.
2.)How to get the attention you want and deal with the attention you don’t: On the other side of the coin from those who avoid the media at all costs are those who can’t find their way into the public eye. The media regularly conduct interviews that never see the light of day. Often, it’s because the subject being interviewed didn’t have anything of interest to say. Media Training shows you how to become a quotable source for reporters, helping to increase the scope and the quality of your coverage. You learn how to deal with difficult situations as well, without circling the wagons.
3.) How to help different reporters need to tell your story effectively: The media, be they print or broadcast, work in definable and predictable ways. Understanding the rules increases your effectivenes
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