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Digg it UP - Do You See Through Your Client's Eyes?
Having a good work ethic can take you a long way in your career.I’ve seen numerous references to the historical meaning of phrases like “good work ethic” and rather than getting bogged down in various interpretations of what it means, the reality is that employers tend to look favorably on staff who are considered to have a strong work ethic.People often refer to someone as having a good work ethic when they work hard however I think there is a lot more
This quote by John C. Maxwell sums it all up: “People don’t care how much you know -- until the
In China, the word guanxi is in the top ten vocabulary list of all successful businesses. Great Chinese businesses and business(wo)men just cannot survive and thrive without developing excellent guanxi with organizations of authority, such as the state-owned banks. But to a deeper extent, guanxi penetrates all manners of Chinese society. The school that you're going to has connections to high government officials, the club owner gets his loan from a friend that works
You can imagine that information about how long you have been in business or why you started your company isn’t the most intriguing introduction. So why do so many business owners do it?
I know you love what you do and you’re crazy about your business, me too! It’s just that most other people, including prospective clients, aren’t thinking about your business. They are concerned with their own lives and what is important to them.
Think about what you prefer when you are in the position of a being a client. Would you rather learn about the background of the business or would you like to hear about how the business can serve you? What we all really want to know is, ‘what’s in it for me’ (sometimes referred to as tuning into radio station WIFM).
This quote by John C. Maxwell sums it all up: “People don’t care how much you know -- until they
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most likely media for potential clients to read about you. But there's no response. Why?If this scenario is familiar to you there's a few likely causes.1. Maybe your ad's aren't designed well - poor layout, inappropriate offer, etc.2. Maybe you have selected the wrong media, placement or timing.3. Maybe you
I know you love what you do and you’re crazy about your business, me too! It’s just that most other people, including prospective clients, aren’t thinking about your business. They are concerned with their own lives and what is important to them.
Think about what you prefer when you are in the position of a being a client. Would you rather learn about the background of the business or would you like to hear about how the business can serve you? What we all really want to know is, ‘what’s in it for me’ (sometimes referred to as tuning into radio station WIFM).
This quote by John C. Maxwell sums it all up: “People don’t care how much you know -- until the
Are you making hand crafted products and wondering why you're working hard but not making enough money? I might have the answer for you.A Common MistakeA common mistake entrepreneurs and handcrafters make is thinking that if you’re selling your product at double your cost, you’re making 100% profit.Surprise - there is no such thing as 100% profit.Profit is always figured as a percentage of your selling price, not by comparing it to y
Think about what you prefer when you are in the position of a being a client. Would you rather learn about the background of the business or would you like to hear about how the business can serve you? What we all really want to know is, ‘what’s in it for me’ (sometimes referred to as tuning into radio station WIFM).
This quote by John C. Maxwell sums it all up: “People don’t care how much you know -- until the
Walking the fields this morning after a heavy night rain, I couldn't avoid the big puddles - there was just no way through.So, I had to get my feet wet.There was quite an initial shock of the cold on my feet and once I was in, I was able to push on without worrying about it any more.Indeed after only a short while, sure, my feet were still wet and surprise, surprise, they started to warm up again.When I got home, my feet were dry quickly an
Think about what you prefer when you are in the position of a being a client. Would you rather learn about the background of the business or would you like to hear about how the business can serve you? What we all really want to know is, ‘what’s in it for me’ (sometimes referred to as tuning into radio station WIFM).
This quote by John C. Maxwell sums it all up: “People don’t care how much you know -- until the
William Penn (1644-1718),founder of what would become the state of Pennsylvania, was on the receiving end of a succinct Leadership Talk that still reverberates down the centuries and into your everyday leadership challenges.In his youth, Penn became an ardent Quaker. When he asked George Fox (1624-1691), the founder of the non-violent religious sect, if he should continue to wear a sword, a standard part of the dress of Penn's aristocratic class, Fox replied,
This quote by John C. Maxwell sums it all up: “People don’t care how much you know -- until they know how much you care.”
So how can you know what your clients care about? Simply put yourself in your client’s shoes and imagine what it is they want to know. Think about what issues they are facing and what they need.
If you don’t know what your clients are thinking, you need to find out. The best way to find out is to listen to what your clients are already telling you. You can also ask them directly or with a survey.
Once you know the situation your potential clients are in, you can address it and share how your business can support them. Speak directly to them and let them see that you understand their situation and how your business can help.
Here’s an example to show the difference between the perspectives of the business owner and the client:
* Perspective of the Business Owner – We are a talented group of t
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