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  • Digg it UP - 10 Great Tips for Writing Strong Copy

    The T-shirt Economy – The Sky's the Limit
    A couple years ago I took a step that I never thought would turn out as well as it has. A friend of mine turned me on to a site called CafePress which allows every day schmucks like me to design t-shirts and gifts, upload them to their site and then pays money based on markups that are set by the
    u have thoroughly studied the product or service that you are selling.

    3. Make sure your copy flows. Don't chang

    Freelancing On The Run
    Going on a trip? No room for the laptop, or maybe you just don’t feel like working on the trip?You KNOW you will end up finding something or seeing something that you have to get down on paper, some little idea that has to be published in some way.Have no fear! You have everything
    The first rule of writing effective copy is writing it in a tone and style that your audience will understand. If you are writing to an audience of lawyers, write on a level they will understand. Don't write on a level that you would if you were writing to children.

    1. Figure out who your market is. Find out lifestyles, demographics, geographics, and anything else that is relevant with understand that market.

    2. Before you write any copy, make sure that you have thoroughly studied the product or service that you are selling.

    3. Make sure your copy flows. Don't change

    Know Thyself: MBTI or DiSC
    In my practice as an executive coach and consultant, I use both the MBTI® and the DiSC®. I am often asked, “Which one is better?”The question reveals a common misunderstanding about psychological instruments. The fact is, there is no such thing as “the best” psychological instrument. As con
    are writing to an audience of lawyers, write on a level they will understand. Don't write on a level that you would if you were writing to children.

    1. Figure out who your market is. Find out lifestyles, demographics, geographics, and anything else that is relevant with understand that market.

    2. Before you write any copy, make sure that you have thoroughly studied the product or service that you are selling.

    3. Make sure your copy flows. Don't chang

    Diversity Training: The Worst Possible Reasons to Request Executive Funding
    You’re on your organization's diversity committee. You have the best of intentions.And that's the problem.It leads you to appeal for funding for all the wrong reasons.Take healthcare for example.The US foreign-born population comprises a larger segment than at any time
    you were writing to children.

    1. Figure out who your market is. Find out lifestyles, demographics, geographics, and anything else that is relevant with understand that market.

    2. Before you write any copy, make sure that you have thoroughly studied the product or service that you are selling.

    3. Make sure your copy flows. Don't chang

    Growing Others Into What They Could Be
    "A true Master is not the one with the most students, but one who creates the most Masters. A true leader is not the one with the most followers, but one who creates the most leaders." — Neale Donald Walsch, Conversations With God: An Uncommon DialogueI was doing fairly well in grades one t
    and anything else that is relevant with understand that market.

    2. Before you write any copy, make sure that you have thoroughly studied the product or service that you are selling.

    3. Make sure your copy flows. Don't chang

    KPO India
    India has been edge for the offshore outsourcing of the IT, financial services, business process outsourcing (BPO), because low cost manpower with higher education, neutral accent English speaking capability. In spite of these the India is emerging as new hub for KPO (knowledge process outsourcin
    u have thoroughly studied the product or service that you are selling.

    3. Make sure your copy flows. Don't change from a formal tone to an informal tone, unless it is something that you are trying to convey in your message. Use short sentences that are easy to read. Be clear and concise with the message that you are trying to deliver.

    4. When writing effective copy, stay away from using the word "I." People want to know what's in it for them, they are not really interested in you as much as they are as themselves.

    5. Generating a killer headline is what is going to

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