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Digg it UP - Know Your Customers - How Well Do You Really Know Them?
New York is a very busy city and according to the National Highway Traffic Safety Administration (NHTSA) every 10 seconds someone in the USA is involved in an auto accident. The traffic and congestion causes so many accidents that the services of a New York Auto Accident Lawyer is required. In New York City accidents can happen for various reasons. If driver is not careful or under the influence alcohol
External Customers
Your external customers are your potential customer, those that serve your business (deliver person, service person) as well as your current customers. Know that each contact they have with your business is an opportunity for marketing your products and services. Make sure each contact these customers have with your business is positive. You
Drawing false conclusions from Return on Investment analysis can be embarrassing and it can be costly.Here’s an example from business in managing risk and calculating Return on Investment ROI:The management of company A wanted to decrease the cost of manufacturing a key product. This was in light of new technologies that had just become available.They have 60% of the available busine
Most Valuable Customers (MVC)
MVCs are customers who generally give you most of their business now. “You want to retain their business, reward them for their loyalty, and make certain they receive the highest level of service. Train your people to recognize them, understand their value to the company, and anticipate their needs.”
Most Growable Customers (MGC)
These are the people that do business with you from time to time and are the most likely to become MVCs. They are more difficult to recognize but have huge potential for growth. With some targeted effort you can convert them into MVCs.
Below Zero Customers (BZ)
This group of customers you know well. They demand the most attention and product the least amount of profits. Some only come in when you have a large sale and then go to the sale table. Develop strategies to recognize them and automate your interactions with them. Free up your time for your MVCs.
Internal Customers
Your internal customers are those who work for you and/or with you. It is important to have an open positive working relationship with each of these customers. They determine the effectiveness of the work you do. And they largely determine you overall success by their effectiveness and dedication to your business. Cater to your customers needs whenever you can.
External Customers
Your external customers are your potential customer, those that serve your business (deliver person, service person) as well as your current customers. Know that each contact they have with your business is an opportunity for marketing your products and services. Make sure each contact these customers have with your business is positive. You
I have often been asked, “Why should I hire a security consultant to tell me what security measures my business needs?” I guess the biggest reason is if you know little to nothing about security, then you need to hire someone that does know the ins and outs to get the most benefit!There is a lot more than just looking at your doors, windows and locks or alarm systems to figuring out what security
Most Growable Customers (MGC)
These are the people that do business with you from time to time and are the most likely to become MVCs. They are more difficult to recognize but have huge potential for growth. With some targeted effort you can convert them into MVCs.
Below Zero Customers (BZ)
This group of customers you know well. They demand the most attention and product the least amount of profits. Some only come in when you have a large sale and then go to the sale table. Develop strategies to recognize them and automate your interactions with them. Free up your time for your MVCs.
Internal Customers
Your internal customers are those who work for you and/or with you. It is important to have an open positive working relationship with each of these customers. They determine the effectiveness of the work you do. And they largely determine you overall success by their effectiveness and dedication to your business. Cater to your customers needs whenever you can.
External Customers
Your external customers are your potential customer, those that serve your business (deliver person, service person) as well as your current customers. Know that each contact they have with your business is an opportunity for marketing your products and services. Make sure each contact these customers have with your business is positive. You
Burnout in employees and managers continues to be a major and costly issue affecting businesses today. Major inroads have been made in maintaining employee health through the use of Employee Assistance Programs (EAP) and improved employee counseling but days of work lost to depression and a host of other psychological problems continues to cost American employers millions per year.When employees
Below Zero Customers (BZ)
This group of customers you know well. They demand the most attention and product the least amount of profits. Some only come in when you have a large sale and then go to the sale table. Develop strategies to recognize them and automate your interactions with them. Free up your time for your MVCs.
Internal Customers
Your internal customers are those who work for you and/or with you. It is important to have an open positive working relationship with each of these customers. They determine the effectiveness of the work you do. And they largely determine you overall success by their effectiveness and dedication to your business. Cater to your customers needs whenever you can.
External Customers
Your external customers are your potential customer, those that serve your business (deliver person, service person) as well as your current customers. Know that each contact they have with your business is an opportunity for marketing your products and services. Make sure each contact these customers have with your business is positive. You
Different methods of allocating costsFirst, we will start with Direct Costs. In the previous article I indicated that it is advisable to allocate direct or (known) costs to the product or service whenever possible.There are a number of methods used. The most common one being used by service type industries such as the local mechanic:-DIRECT COSTSJob Costing
Your internal customers are those who work for you and/or with you. It is important to have an open positive working relationship with each of these customers. They determine the effectiveness of the work you do. And they largely determine you overall success by their effectiveness and dedication to your business. Cater to your customers needs whenever you can.
External Customers
Your external customers are your potential customer, those that serve your business (deliver person, service person) as well as your current customers. Know that each contact they have with your business is an opportunity for marketing your products and services. Make sure each contact these customers have with your business is positive. You
Making money and corrupting the morals of a minor at the same time is not my idea of ethical advertising. Recently a television ad depicted a small boy breaking a window so the owner's wife could upgrade to their own style of window. There were several messages inherent in this ad that bother me.First, it says that it is O.K. to destroy other people's property if the owner gets someone else t
External Customers
Your external customers are your potential customer, those that serve your business (deliver person, service person) as well as your current customers. Know that each contact they have with your business is an opportunity for marketing your products and services. Make sure each contact these customers have with your business is positive. You never know who’s watching and talking about you.
Do you have a separate plan to market to each of these customer groups? If not, you are leaving a fortune on the table for your competition to come a take! It’s no different than leaving something expensive and desirable in your car and not locking the door or rolling up the windows. And it is easy for your competition to come in and gather up those customers that you are neglecting.
Consider this: the need for customer oriented pricing is growing.
How are you treating different customers differently?
“On average, you have a 60 percent to 70 percent chance of doing business again with a current customer, a 20 percent to 40 percent chance with a former customer, but only a 5 percent to 10 percent chance of ever doing business with a non-customer.” —Steven Yanovsky
Where do you spend most of your marketing dollars? Is it on getting new customers? Or former customers? Or non-customers? Yes, you need to spend some in each of these categories but you need to spend the bulk of your marketing dollars on your current customers or most valuable customers!
The most important marketing question to ask yourself, it turns out, is: “How am I treating my different customers differently?” If you want to grow your business consider how you treat your customers.
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