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Digg it UP - Befriend the Current
Whenever I hear the words “job satisfaction,” I think of the Country-Western singer/songwriter Roger Miller and his song Kansas City Star.As with all good Country-Western tunes there is a simple tune and a simple story involved with the song. The song starts off telling about a letter being received, which con
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of exacerbating the file-sharing process, actually made it easier. And cooler. And more fun.
Not to mention, fans f
"A person who never made a mistake nevertried anything new." -Albert EinsteinOne of the crucial factors in keeping any business growing is the ability to consistently attract new business. Of course, that's often easier said then done. Most average businesses struggle to generate a good stream of r
It’s the height of the Napter-Metallica-Filesharing craze.
And Green Day decides to make music history by becoming the first ever artist or band to sell blank albums.
That’s right. Hordes of fans were buying thousands of Green Day CD’s with no music on them!
Were they crazy?!
Not even.
For the sake of taking a different approach in dealing with music downloading - legal or illegal - Green Day released a CD-R 5-pack that contained five blank discs with original album cover art printed on the top and sides.
On the side of the box, the punk-pop trio reminds their fans, “Burn responsibly. Download music legally and burn your own Green Day compilations.”
Nice.
A few days after the CD-R 5-pack came out, I remember watching Green Day on MTV News.
Billy Joe Armstrong said, “Kids are going to copy, burn, download and rip our music anyway. May as well make the CD’s look cool!”
He went on to say, “And for fans that illegally rip our tunes but want something that doesn’t look homemade, we can still make money.”
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of exacerbating the file-sharing process, actually made it easier. And cooler. And more fun.
Not to mention, fans f
Don't risk Your MortgageTaking out a an additional Mortgage, buying a car or making large credit card charges before you close could risk your loan commitment. Lenders run a second credit check before closing to check for new charges.Time to CloseClosing at the start of a month, the
On the side of the box, the punk-pop trio reminds their fans, “Burn responsibly. Download music legally and burn your own Green Day compilations.”
Nice.
A few days after the CD-R 5-pack came out, I remember watching Green Day on MTV News.
Billy Joe Armstrong said, “Kids are going to copy, burn, download and rip our music anyway. May as well make the CD’s look cool!”
He went on to say, “And for fans that illegally rip our tunes but want something that doesn’t look homemade, we can still make money.”
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of exacerbating the file-sharing process, actually made it easier. And cooler. And more fun.
Not to mention, fans f
The demand for nurses is increasing at a rapid rate. To compensate, hospitals are hiring travel nurses to fill the staffing void created by the demand. Travel nursing is growing and nurses need to consider it as a possible career option. Some major benefits of travel nursing are high paying salaries, independence, ca
Nice.
A few days after the CD-R 5-pack came out, I remember watching Green Day on MTV News.
Billy Joe Armstrong said, “Kids are going to copy, burn, download and rip our music anyway. May as well make the CD’s look cool!”
He went on to say, “And for fans that illegally rip our tunes but want something that doesn’t look homemade, we can still make money.”
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of exacerbating the file-sharing process, actually made it easier. And cooler. And more fun.
Not to mention, fans f
One of the keys of CRM success is acting on the understanding that customers plows the intended end-users of CRM systems, not the staff of the organization that is deploying the system.CRM vendors plows rapidly adding analytical capabilities to their applications, which will better enable their customers to
Dude. That is, like, SO punk!
Yes. But there’s something bigger, though.
Green Day did something that was, like, SO SMART: they befriended the current.
They noticed an unavoidable trend: fans were “illegally” downloading their music.
But instead of panicking…
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of exacerbating the file-sharing process, actually made it easier. And cooler. And more fun.
Not to mention, fans f
To Prepare for a job interview does not mean to sweat and get stressed. Knowing what the employer will ask should help you get through smoothly if you are the one for the advertised job.During a job interview, you should expect that the interviewer will focus on the required skills for the job. Hence, it is be
Instead of getting upset...
Instead swimming against the current, at the risk of alienating existing and potential fans (ahem, Metallica)…
…they befriended it.
Green Day’s blank CD’s, instead of exacerbating the file-sharing process, actually made it easier. And cooler. And more fun.
Not to mention, fans felt a little less guilty about downloading songs for free!
Oh, and here’s the best part: if you go onto Green Day’s official online store, they’re still sold out.
Three years later.
Unbelievable.
So. Here’s what you need to do:
1. Identify the unavoidable, unstoppable trend (current) that might have a negative effect on your business.
2. Observe how your competition swims against that current.
3. Reverse your trajectory.
4. Befriend the current.
5. Allow it to carry you where the market is going.
6. Enjoy the ride!
And now, because you’ve befriended the current, you can spend less time swimming frantically, and MORE time focusing your efforts on developing cool, memorable, word-of-mouth-worthy stuff.
Surf's up!
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