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Digg it UP - Marketing 201 - Networking Goals
Can Project Managers prevent projects from slipping?Ask a techie to come up with a schedule for a specific list of activities, and more often than not, he/she will present a fairly accurate estimate. Some activities might be underestimated, others overestimated, but overall, the plan will be fairly accurate.However, something happens to these estimates between the time the techie writes them down and t
4. To share ideas with others - This is basically the other side of the previous goal. When you first arrive, introduce yourself to the host. Tell them of your expertise and give them permission to introduce others to you. You'll be helping the host provide a useful service (other than simply greeting) and also establish yourself.
5. To get known - There's an advertising axiom th
To take up a career in plumbing, one has to have the required qualifications from a reputed institution. As this is a specialized field, it requires an immense amount of practical and theoretical knowledge. However, once you become a registered plumber, you have a career that will be in demand as long as there are old homes that need plumbing repairs and new homes that need plumbing installed!There are a numbe
First, determine your motivation(s) for going to the event:
1. To be "seen"
2. To meet new people
3. To get information from others
4. To share ideas with others
5. To get known
6. To sell others your product / services
Different goals require different approaches:
1. To be "seen" - This is the easiest goal to achieve. Basically walk around, smile at people, and talk to people that you know or who approach you first. You're passively attending the event.
2. To meet new people - Here's a secret: everyone who goes to networking events wants people to talk to them. Go up to people who are by themselves. Ask them about their business and non-business interests. Share something of interest about yourself. You're trying to find people who you "connect" with. Smile. When you've met someone of interest, get their contact information and follow up.
3. To get information from others - Think of the event as a big informational interview. Introduce yourself to the host, and tell them that you're looking to talk to people who might have answers to your questions. The host's introduction will smooth the opening, and the "experts" will be flattered to be sought out. Make sure to thank the experts after the event with an email or (even better) a hand-written note.
4. To share ideas with others - This is basically the other side of the previous goal. When you first arrive, introduce yourself to the host. Tell them of your expertise and give them permission to introduce others to you. You'll be helping the host provide a useful service (other than simply greeting) and also establish yourself.
5. To get known - There's an advertising axiom tha
I talked recently with a fellow who has a staff of eighty-five people. They’re not his sales team. He wants to increase his sales, and I suggested he consider turning these employees into salespeople. “But that’s not their job!” he protested. Exactly. And that’s why most business owners overlook their greatest underutilized asset – their non sales employees. I got very excited when I realized that there were 85 peopl
4. To share ideas with others
5. To get known
6. To sell others your product / services
Different goals require different approaches:
1. To be "seen" - This is the easiest goal to achieve. Basically walk around, smile at people, and talk to people that you know or who approach you first. You're passively attending the event.
2. To meet new people - Here's a secret: everyone who goes to networking events wants people to talk to them. Go up to people who are by themselves. Ask them about their business and non-business interests. Share something of interest about yourself. You're trying to find people who you "connect" with. Smile. When you've met someone of interest, get their contact information and follow up.
3. To get information from others - Think of the event as a big informational interview. Introduce yourself to the host, and tell them that you're looking to talk to people who might have answers to your questions. The host's introduction will smooth the opening, and the "experts" will be flattered to be sought out. Make sure to thank the experts after the event with an email or (even better) a hand-written note.
4. To share ideas with others - This is basically the other side of the previous goal. When you first arrive, introduce yourself to the host. Tell them of your expertise and give them permission to introduce others to you. You'll be helping the host provide a useful service (other than simply greeting) and also establish yourself.
5. To get known - There's an advertising axiom th
If a business has progressed in the market, then it needs some strategy to promote itself. It is basic aim of every business to make itself popular among the users. For this, the business considers various procedures that can make him extremely popular among the audience. One such method is retractable banner stands what is meant to solve the business purpose. It is one of the popular types of banner stands that empl
3. To get information from others - Think of the event as a big informational interview. Introduce yourself to the host, and tell them that you're looking to talk to people who might have answers to your questions. The host's introduction will smooth the opening, and the "experts" will be flattered to be sought out. Make sure to thank the experts after the event with an email or (even better) a hand-written note.
4. To share ideas with others - This is basically the other side of the previous goal. When you first arrive, introduce yourself to the host. Tell them of your expertise and give them permission to introduce others to you. You'll be helping the host provide a useful service (other than simply greeting) and also establish yourself.
5. To get known - There's an advertising axiom th
Sophisticated job seekers know and understand that sometime during the interview and hiring process you will be asked to supply references. With this in mind, here are five concepts to focus on in developing your reference list.1. References should be RELEVANT: The worst references are personal in nature. Do not provide your Uncle Charlie, your best friend or any other relatives or acquaintances. Provide refer
4. To share ideas with others - This is basically the other side of the previous goal. When you first arrive, introduce yourself to the host. Tell them of your expertise and give them permission to introduce others to you. You'll be helping the host provide a useful service (other than simply greeting) and also establish yourself.
5. To get known - There's an advertising axiom th
Small business advertising shouldn’t be done like most of the advertising you see on T.V. … or hear on the radio. There ARE exceptions, of course. But for the most part, small businesses shouldn’t do much of the following:1) Institutional advertising (a.k.a. “Madison Avenue” type advertising).2) Public relations or simply publicity seeking.3) Any type of response advertising that's non-measurable
4. To share ideas with others - This is basically the other side of the previous goal. When you first arrive, introduce yourself to the host. Tell them of your expertise and give them permission to introduce others to you. You'll be helping the host provide a useful service (other than simply greeting) and also establish yourself.
5. To get known - There's an advertising axiom that says you need to see the same ad 7+ times before it's in your consciousness. It's also true at business events. While you only have one chance to make a first impression, consistent following-up with people will result in being recognized. To get known, you need to repeatedly show up to events. You don't have to talk to the same people each time (simply being "seen" is often enough), but do make it a point to remember something about your last conversation with them. People like to be remembered. Follow up with people you've met (for the first time) with an email or note.
6. To sell others your product / services - Many people go to events to find a new customer. Think back to all the events you've gone to. How many times have you talked with someone and thought "I need to buy that NOW"? Instead of hard-selling yourself, tell stories about people who've used your products or services. Highlight the benefits. Tell how you solve their problem. Offer to send them marketing materials. You might introduce yourself to the host, and ask them for an introduction to someone who might benefit from your product / service. A "warm" introduction is much better than a "cold" one.
Next month, I'll share some networking tips. Until then, I'd suggest reviewing one of my previous articles for tips for talking about your product or services ("So, What Do You Do For a Living?")
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