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Digg it UP - Marketing Tips That Fit on One Hand
On my way to the locker room at the fitness club, I passed by a gentleman who was looking dressed for work, standing behind a table. The table had a banner draped down from it that said something like "XYZ Financial." On the table
The fourth tip is to focus your marketing message on your customers and not what you do. For example, one of my messages is that "I work with professional service firms and manufacturing companies who fru
We have all been in a conversation or worked with someone, and we've all had something to say but debated whether we should even bother saying it. Or maybe you had an idea or advice to give and thought, "Should I say it or not? Ah
The first tip is that marketing must always be directed to the business results. When the business results are not known from the marketing activities, everyone works harder and not smarter.
Another tip is one of alignment. All of your marketing strategies should be in alignment with your strategic plan and the desired results that you are seeking from that plan.
When your marketing activities are working, don’t stop is the third tip. Many times business owners change strategies and tactics to try something new when their current actions are working. This is a big mistake.
For example, Ford had a terrific and well known vehicle, the Ford Taurus, that had an incredible loyal customer base. Yet, some marketing genius or Ford executive decided that this well known and branded product needed to be put out to pasture for a new vehicle that began with the letter "F." Ford lost market share when they couldn't afford to lose any customers. Their marketing was working and they changed horses in the middle of the stream.
The fourth tip is to focus your marketing message on your customers and not what you do. For example, one of my messages is that "I work with professional service firms and manufacturing companies who frus
It is a common known fact that it is far cheaper to keep an existing customer then it is to acquire a new customer. With this fact in mind you need to do everything possible to keep your existing customers happy and find complime
Another tip is one of alignment. All of your marketing strategies should be in alignment with your strategic plan and the desired results that you are seeking from that plan.
When your marketing activities are working, don’t stop is the third tip. Many times business owners change strategies and tactics to try something new when their current actions are working. This is a big mistake.
For example, Ford had a terrific and well known vehicle, the Ford Taurus, that had an incredible loyal customer base. Yet, some marketing genius or Ford executive decided that this well known and branded product needed to be put out to pasture for a new vehicle that began with the letter "F." Ford lost market share when they couldn't afford to lose any customers. Their marketing was working and they changed horses in the middle of the stream.
The fourth tip is to focus your marketing message on your customers and not what you do. For example, one of my messages is that "I work with professional service firms and manufacturing companies who fru
I did not make up the annual income figure in the headline.That is the mean annual salary earned by technical communicators across the United States in 2005 according to the “2005 Technical Communicator Salary Surve
For example, Ford had a terrific and well known vehicle, the Ford Taurus, that had an incredible loyal customer base. Yet, some marketing genius or Ford executive decided that this well known and branded product needed to be put out to pasture for a new vehicle that began with the letter "F." Ford lost market share when they couldn't afford to lose any customers. Their marketing was working and they changed horses in the middle of the stream.
The fourth tip is to focus your marketing message on your customers and not what you do. For example, one of my messages is that "I work with professional service firms and manufacturing companies who fru
Goal setting should really be defined as a person creating the future in advance by writing these goals on a paper and doing what ever it takes to make it happen.Ok, what is the first step? You need to define a goal. You ne
The fourth tip is to focus your marketing message on your customers and not what you do. For example, one of my messages is that "I work with professional service firms and manufacturing companies who fru
Are you opening a dollar store? If so, consider dedicating a small amount of retail space for selling ‘mystery merchandise’ to your customers. This is a great way to eliminate shop worn and overstock items. It is also a great deal
The fourth tip is to focus your marketing message on your customers and not what you do. For example, one of my messages is that "I work with professional service firms and manufacturing companies who frustrated…really frustrated by the lack of results from their people. And no matter what they have done before, they still can’t change their results." This tip allow you to become the Red Jacket in the Sea of Gray Suits.
These four tips all fit on one hand. The fifth and final one, well, if you need one, that is up to you.
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