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Digg it UP - Brands Might Want To Be Loved, But So Do Consumers
The buzz almost everywhere these days is about valueless leaders and corporate deception. As Allan Greenspan so aptly puts it, we are living through an era of "infectious greed." Whether what has gone on was either illegal or unethical, I'm content to let that be determined by the courts and regulators. But, there is no doubt that CEO's have been looking out for No. 1 at great ex
When a UK supermarket chain’s CEO was deluged with texts and emails from angry customers who felt standards were slipping. They weren’t bom
Payment terms are the one thing that even your best customers will abuse if you let them. When you set your payment terms you need to look out for yourself. You don't want to get into the habit of extending credit and giving discounts when they are not warranted. Here are some tips and tricks to get the most mileage out of your payment terms.Setting Payment TermsAn
Brands might be increasingly keen to turn customers into ‘fans of the brand’, but there is always the risk that the relationship can turn sour if the loyalty is betrayed.
P & G spend billions every year trying to build relationships with their marketplace. Just securing the one off sale isn’t enough. They want to have an ongoing love affair and fill your shelves with their brands.
Businesses might equate love with revenue, but love can’t bring you profits, only trust.
When a UK supermarket chain’s CEO was deluged with texts and emails from angry customers who felt standards were slipping. They weren’t bomb
I was losing sleep over this, so you can imagine how grave my concern is. The business I was setting up required dedicated effort and since this is my baby I was giving extra attention to it. Now my only area of concern was publicity about the business and I want it to be impeccable, like any business owner. Now there are different methods that are available which I can make use
Brands might be increasingly keen to turn customers into ‘fans of the brand’, but there is always the risk that the relationship can turn sour if the loyalty is betrayed.
P & G spend billions every year trying to build relationships with their marketplace. Just securing the one off sale isn’t enough. They want to have an ongoing love affair and fill your shelves with their brands.
Businesses might equate love with revenue, but love can’t bring you profits, only trust.
When a UK supermarket chain’s CEO was deluged with texts and emails from angry customers who felt standards were slipping. They weren’t bom
It pays to advertise. In fact, it's a proven fact that if you don't advertise, no one will notice you. So it is no wonder that advertisers are leaving no stone unturned at having their says displayed prominently. And one immensely popular mode of outdoor publicity is the advertising balloon, soaring high up in the sky and swaying ever so gently in the breeze. You just cannot miss
P & G spend billions every year trying to build relationships with their marketplace. Just securing the one off sale isn’t enough. They want to have an ongoing love affair and fill your shelves with their brands.
Businesses might equate love with revenue, but love can’t bring you profits, only trust.
When a UK supermarket chain’s CEO was deluged with texts and emails from angry customers who felt standards were slipping. They weren’t bom
The foundation for success…A common challenge for all businesses is how to pay for the equipment needed to perform their services. Even among experts and professionals, opinions will often vary. The one thing you must recognize is that each business is unique and there are no standards that work for everyone. Only you know what your capital reserves are and what type of
Businesses might equate love with revenue, but love can’t bring you profits, only trust.
When a UK supermarket chain’s CEO was deluged with texts and emails from angry customers who felt standards were slipping. They weren’t bom
The other day someone asked me for one of my informational brochures. As I was giving her the piece I stated that if I were printing these today it would be a little different. The piece was only about two months old and already the way I wanted to communicate things had changed slightly. Then I got to thinking. If I were to print informational brochures six months from now, t
When a UK supermarket chain’s CEO was deluged with texts and emails from angry customers who felt standards were slipping. They weren’t bombarding him because they hated the supermarket - but because they cared.
The supermarket was an integral part of their everyday lives. They didn’t want to see the time and money they had invested in the relationship tarnished by a drop in service. The supermarket chain has subsequently responded to these complaints; profits have never looked healthier.
When businesses get it wrong it is the way that they respond that can be the difference between PR disaster and redemption. People appreciate it when their complaints and problems are listened to. They are equally livid when they feel they have been robbed.
UK banks are unapologetically hated. Their web of small pr
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