o employ USPs have a basis for competing in the marketplace that goes way beyond price. And, since there always seems to be someone who can do it cheaper, it puts your business iOne of the keys to successful marketing is identifying what makes your business unique and letting everybody know about it. This helps your prospects to understand why they should buy from you rather than your competition. When used successfully, it makes your product or services the obvious choice. This is often called a USP or Unique Selling Proposition.

The best USPs consist of unique concepts that set your business favorably apart from the competition. When you do this, you effectively make the prospective customer a promise that you do things a certain way, and get specific results. Therefore, it’s vitally important that you never use a USP that you can’t honestly fulfill.

Companies who employ USPs have a basis for competing in the marketplace that goes way beyond price. And, since there always seems to be someone who can do it cheaper, it puts your business in

d buy from you rather than your competition. When used successfully, it makes your product or services the obvious choice. This is often called a USP or Unique Selling Proposition.

The best USPs consist of unique concepts that set your business favorably apart from the competition. When you do this, you effectively make the prospective customer a promise that you do things a certain way, and get specific results. Therefore, it’s vitally important that you never use a USP that you can’t honestly fulfill.

Companies who employ USPs have a basis for competing in the marketplace that goes way beyond price. And, since there always seems to be someone who can do it cheaper, it puts your business i

on.

The best USPs consist of unique concepts that set your business favorably apart from the competition. When you do this, you effectively make the prospective customer a promise that you do things a certain way, and get specific results. Therefore, it’s vitally important that you never use a USP that you can’t honestly fulfill.

Companies who employ USPs have a basis for competing in the marketplace that goes way beyond price. And, since there always seems to be someone who can do it cheaper, it puts your business i

promise that you do things a certain way, and get specific results. Therefore, it’s vitally important that you never use a USP that you can’t honestly fulfill.

Companies who employ USPs have a basis for competing in the marketplace that goes way beyond price. And, since there always seems to be someone who can do it cheaper, it puts your business i

o employ USPs have a basis for competing in the marketplace that goes way beyond price. And, since there always seems to be someone who can do it cheaper, it puts your business into a different league.

Surprisingly enough, there are many companies that don’t have USPs. Sometimes they manage to exist; but often they lose steam and fail. For marketing that really packs a punch and for those of you who hate selling a USP is one of the things that will help to convince prospective customers to buy.

Here’s a simple exercise to help you identify your USP:

1. Gather together a couple of people from your team, or who know something about your business.

2. Put yourselves in the shoes of others in your industry, especially your prospective customers.

3. Pinpoint the types of things these others might say about the products, services and companies in your indust