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Digg it UP - Authentic Marketing (And Success) Require You to Look Within
Among the small businesses that I coach, I find that the more effective entrepreneurs recognise that planning and managing success has three parts:They depend on measuring the past accurately. They strive to follow their plans in the present. They build flexible plans for the future.Looking backYou need numbers to count what you have achieved over the last business cycle. Clearly performance is not numbers alone: their meaning needs to be interpreted before you can decide how to respond to them. Examining your business goals and market conditions will determine the right measures for your business: (some examples in random order)Return on Investment (RoI) - this ignores the contribution that individual sales make when used too narrowly. No excuses).
But, the other two slices of the pie are not always talked about openly. Honestly, I haven’t always talked about them in public either, for fear of sounding a little too “Woo Woo”, if you know what I mean. Most times I would just hint at them, hoping people would read between the lines and get the point. However, I’d be cheating you if I didn’t tell you more about those two other slices to Client A
A series of articles exploring the seven critical areas that can indicate a partnership is in trouble.Conflict Becoming the Norm – Part 1Dr. Dean Ornish, noted cardiologist, says the greatest cause of disease is the stress that comes from conflict. Conflict is bad for your health, your personal life and definitely bad for your business.When disagreements have reached the stage of conflict, emotions have overcome the issue. At this point no one is thinking clearly or speaking truthfully about the original problem. It becomes all about winning. How useful is that?You can win the battle and lose a whole lot more. Conflict becomes a nail in the coffin of your marriage, or in your business partnership. Though you may win in court, you often lose in life. This is a major component of the scenario that accounts fo
Knowing that the “inner” is directly reflected in the “outer,” it’s especially so for those working solo. If there’s turmoil or disconnection within you as a person, it will be reflected in your business. If there’s purpose, acceptance, and alignment, things come to you without struggle.
For me personally, this past year has been a year of reflection and re-gearing for the next level of my business, almost an incubation phase. I’ve come to the realization that I needed to stop listening to so many OTHER people’s opinions of the next journey for my business and needed to look inside. And that included seeing what’s authentic, what my purpose is, and what I’m here to do with my clients. It’s been about healing the past GUNK that’s often stopped me and about strengthening WHO I am as a person, to then best fulfill what I’m here to do (and create an even more delicious business doing it).
Years ago, I thought that attracting clients was 100% about fancy marketing. I was wrong. The longer I am in business and the longer I work on my own spiritual and personal growth, the more I’ve gotten clear that attracting clients and having the business of your dreams is actually more a 3-slice pie. Sure, Marketing is one of those slices, and a very important one (hey, you’ve got to take ACTION to attract clients. No excuses).
But, the other two slices of the pie are not always talked about openly. Honestly, I haven’t always talked about them in public either, for fear of sounding a little too “Woo Woo”, if you know what I mean. Most times I would just hint at them, hoping people would read between the lines and get the point. However, I’d be cheating you if I didn’t tell you more about those two other slices to Client At
One of the most difficult and emotionally draining situations you face as business owners or executives is employees not meeting your expectations. How can you handle it if they are not keeping up their end of the employee contract?Begin by taking a look at your team. Do you have the right people? Before you hire someone, think about the culture of your company, the team that you already have in place and your particular style of management. If you have a very structured environment, then you’ll want to hire people who can fit in to your more disciplined atmosphere. If you have a very entrepreneurial company then you’ll want people who are more independent. If you have talented people that fit your company culture, there’ll be less of a gap between your expectations and their performance.Now that you kn
For me personally, this past year has been a year of reflection and re-gearing for the next level of my business, almost an incubation phase. I’ve come to the realization that I needed to stop listening to so many OTHER people’s opinions of the next journey for my business and needed to look inside. And that included seeing what’s authentic, what my purpose is, and what I’m here to do with my clients. It’s been about healing the past GUNK that’s often stopped me and about strengthening WHO I am as a person, to then best fulfill what I’m here to do (and create an even more delicious business doing it).
Years ago, I thought that attracting clients was 100% about fancy marketing. I was wrong. The longer I am in business and the longer I work on my own spiritual and personal growth, the more I’ve gotten clear that attracting clients and having the business of your dreams is actually more a 3-slice pie. Sure, Marketing is one of those slices, and a very important one (hey, you’ve got to take ACTION to attract clients. No excuses).
But, the other two slices of the pie are not always talked about openly. Honestly, I haven’t always talked about them in public either, for fear of sounding a little too “Woo Woo”, if you know what I mean. Most times I would just hint at them, hoping people would read between the lines and get the point. However, I’d be cheating you if I didn’t tell you more about those two other slices to Client A
Ever travel through a high traffic neighborhood that wants to slow cars down -- so they install these large speed bumps? One of two things happen: You either slow down or you continue on at normal speed and have a terribly rough ride.What are the speed bumps in your organization that keep you from comfortably traveling forward to better profits?1. Lack of a concise directionWithout a clearly stated vision and direction from the CEO, people mill around waiting for which direction to head this week. While they are waiting for the marching orders to come down from the mountain, they are profit margin dead weight, no momentum gathers, and the speed bumps result from indecision.To provide proper direction, establish a specific plan and stick with three basic pervasive priorities. Spell it out in such clear wordi
Years ago, I thought that attracting clients was 100% about fancy marketing. I was wrong. The longer I am in business and the longer I work on my own spiritual and personal growth, the more I’ve gotten clear that attracting clients and having the business of your dreams is actually more a 3-slice pie. Sure, Marketing is one of those slices, and a very important one (hey, you’ve got to take ACTION to attract clients. No excuses).
But, the other two slices of the pie are not always talked about openly. Honestly, I haven’t always talked about them in public either, for fear of sounding a little too “Woo Woo”, if you know what I mean. Most times I would just hint at them, hoping people would read between the lines and get the point. However, I’d be cheating you if I didn’t tell you more about those two other slices to Client A
Employee motivation is probably the most important single manageable factor for success and profitability of all the facets of specialty store retailing. It is too vital to be handled on a hit or miss basis, depending on the whim or spirit that stirs the store owner or manager from time to time.To be effective, employee motivation must be promoted on a day-to-day, month-to-month basis. It is a function that can and will pay enormous dividends.There are almost as many effective ways of motivating employees as there are ways of enticing customers into your store. Of course, there are also innumerable ways to "turn off" your associates and it is equally important to recognize these poor practices so they can be avoided. A disgruntled salesperson is unlikely to present a shining countenance to a prospective customer.
But, the other two slices of the pie are not always talked about openly. Honestly, I haven’t always talked about them in public either, for fear of sounding a little too “Woo Woo”, if you know what I mean. Most times I would just hint at them, hoping people would read between the lines and get the point. However, I’d be cheating you if I didn’t tell you more about those two other slices to Client A
We must first emphasize that here we are talking about outsourcing CAD projects, which is significantly easier than outsourcing software development or IT services (earlier articles of mine have explained why).This article also assumes that selection of the CAD providers has been completed with due diligence (the methods are described in an earlier article).As I mentioned in those prior articles, one of the most important ingredients for successful outsourcing is management of the ongoing project by you, the client. To quote from those articles (here 'outsourcer' means 'provider'):"This may sound obvious, but probably the biggest stumbling block to offshore outsourcing is that after all the contracts have been signed, companies abdicate responsibility for projects to the provider..."--- Deepak Kh
But, the other two slices of the pie are not always talked about openly. Honestly, I haven’t always talked about them in public either, for fear of sounding a little too “Woo Woo”, if you know what I mean. Most times I would just hint at them, hoping people would read between the lines and get the point. However, I’d be cheating you if I didn’t tell you more about those two other slices to Client Attraction success, because they’re so important.
If marketing is one slice of the pie, Manifesting is another. And by manifesting, I mean the Law of Attraction, what you focus on with great feeling, you attract into your existence. At its most basic, here’s how it can be described: If you’re continually focusing on having a full practice of yummy clients who pay you what you’re worth, then you will start to attract that. If you’re focusing rather on the LACK of clients and you’re ticked off that people aren’t paying you what you’re worth, then you will attract that also (meaning, not having those clients or not making enough money). Simple, yet very powerful.
But, the other slice of the pie that rarely gets airtime is the Personal Growth slice: Clearing out the cobwebs. I’m talking about not worrying what people think as much and being willing to look within to either heal or change the things about you that stop you from being the successful person you were meant to be. It’s about being authentic and taking a really hard look at all the baggage and the unfounded fears you’ve carried around since childhood (trust me, I have them too) and doing something about it.
So, what are we searching for when we go within?
Fears, limiting beliefs, negative emotions, and other unresolved stuff like shame and resentments. The reason it’s so important to look within is that if that stuff is still lingering in your system, you have a more difficult time “manifesting” what you say you want. The fears and other unresolved stuff get in the way of you attracting what you wish for and essentially negate and cancel your wishes. OUCH.
Now, I am not saying
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