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Digg it UP - Creative Offline Marketing - Part III
Businesses faced with the disposal of large industrial equipment have a difficult task in front of them. Although there are several solutions, some are clearly better than others. One choice is to sell the equipment at an online auction such as eBay. In this situation, the shipping arrangements and preparations are the responsibility of the seller. Sellers are often forced to accept less than the robot is worth. After a long wait to complete the transaction, your buyer may decide th
You should know that a recent painting I did was auctioned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998. That means if you hold onto your painting, you’ll likely see its value increase considerably.
As you may
Bad career advice is easily found on the Internet and in print.The dawn of a New Year is when a lot of this bad advice rears its ugly head as people who don’t know what they are talking about try to convince you about the “10 hottest jobs” this year and how easy it is to work from home or why you should quit your fulltime job and become self employed.Usually this advice comes from people who don’t actually do what they suggest. They simply suggest it.Here is the
CD Salesletter – People generally won’t read 90 minutes worth of copy, but they will listen to it. The perceived value is much higher than a traditional salesletter as well. They can listen to it in their cars, on their walkmans (although today everyone has an iPod…why not use a podcast instead?). The point is that you can cram in a lot more information. You can do testimonials in their own voices, have sound effects or music. Anything to help advance the sale.
Thank You Letters – Whether you send gift certificates, coupons, a 2 for 1 special, a free gift, or just a friendly thank you letter to stay on your customer’s radar screen, these types of letters are memorable and encourage your customers to send you referrals. As always, these types of letters should be personalized, and never use a mailing address letter on the envelope.
Example:
Dear Mr. Smith,
I hope you are very pleased with your recent purchase of my quality artwork. May it bring much viewing pleasure for you and your family for years to come.
Being an independent artist, I truly appreciate your business! I really want to personally thank you!
You should know that a recent painting I did was auctioned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998. That means if you hold onto your painting, you’ll likely see its value increase considerably.
As you may k
It all started a week ago. I was driving home from another long, waste-of-time sales meeting, at the office, when I noticed a strange sensation in my mouth. It began as a slight annoying throbbing. Being the macho-type guy I was, I tried to ignore it while getting through the following day. But it persisted and eventually commanded my full attention. So, days later, when I woke up and decided that the entire national armed forces had decided to conduct an all-out training exercise i
Thank You Letters – Whether you send gift certificates, coupons, a 2 for 1 special, a free gift, or just a friendly thank you letter to stay on your customer’s radar screen, these types of letters are memorable and encourage your customers to send you referrals. As always, these types of letters should be personalized, and never use a mailing address letter on the envelope.
Example:
Dear Mr. Smith,
I hope you are very pleased with your recent purchase of my quality artwork. May it bring much viewing pleasure for you and your family for years to come.
Being an independent artist, I truly appreciate your business! I really want to personally thank you!
You should know that a recent painting I did was auctioned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998. That means if you hold onto your painting, you’ll likely see its value increase considerably.
As you may
Doing business in the 21st century is entirely different than what it was twenty years ago. At that time computers were not a routine part of small business and it was extremely costly to get started in business. If you are thinking of setting up a brick and mortar business, then the costs have escalated in the past two decades, but it is extremely cost effective to start your own online business.The way you pay for things that you buy has also changed. Now you don't have to
Thank You Letters – Whether you send gift certificates, coupons, a 2 for 1 special, a free gift, or just a friendly thank you letter to stay on your customer’s radar screen, these types of letters are memorable and encourage your customers to send you referrals. As always, these types of letters should be personalized, and never use a mailing address letter on the envelope.
Example:
Dear Mr. Smith,
I hope you are very pleased with your recent purchase of my quality artwork. May it bring much viewing pleasure for you and your family for years to come.
Being an independent artist, I truly appreciate your business! I really want to personally thank you!
You should know that a recent painting I did was auctioned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998. That means if you hold onto your painting, you’ll likely see its value increase considerably.
As you may
AbstractThe electrical products industry is one characterized by fierce competition, declining margins, and legislative regulations, all that have forced the majority of electrical product manufacturers to rethink their business models. This article describes a successful story from a leading electrical products manufacturer and its journey towards lean, which to date, has saved the company over $65 Million in hard –dollar savings.BackgroundTefen has worked clo
Example:
Dear Mr. Smith,
I hope you are very pleased with your recent purchase of my quality artwork. May it bring much viewing pleasure for you and your family for years to come.
Being an independent artist, I truly appreciate your business! I really want to personally thank you!
You should know that a recent painting I did was auctioned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998. That means if you hold onto your painting, you’ll likely see its value increase considerably.
As you may
Participants in industry conferences often have their own display space for presentations and information handouts. It makes sense to use the opportunity to promote your business and your company where you have a gathering of people in your industry. Conference gifts offer a great way to send your message and your name home with fellow attendees at your conference.When you choose your conference gifts, take the time to make it consistent with the message that you’re putting o
You should know that a recent painting I did was auctioned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998. That means if you hold onto your painting, you’ll likely see its value increase considerably.
As you may know, I also paint custom portraits, landscapes, abstract art, and theme-based artwork from your choice of subjects.
What does that mean for you?
Good question. I just moved into a new, more spacious studio, and I’m having a special sale just for my best customers. Here’s what I want you to do (you’ll love this): call me right away for a absolutely FREE, no obligation quote on any custom painting you’d like me to do for you. But…
Don’t tell me you have this letter until after I give you my free no-hassle quote.
Only then tell me that you have this letter, and I’ll knock off an additional 21% off of my already ridiculously low price.
That way you’ll know for sure I haven’t “padded” my price just to give the appearance of a sale. I’m going to let you trick me!
Why would I do this? Simple. I want you as a customer for life. Most of my customers come back again and again, because they love my inspiration and extraordinary use of colors. And they appreciate the fact that no other local artist enjoys an appreciation on the value of their paintings as I do.
So call me today at (555) 555-5555 for your FREE quote.
Very Truly Yours,
John Artist
P.S. Remember, call me right away to take advantage of this most exclusive offer for my best customers only.
P.P.S. Also, don’t tell me that you have this letter until after I give you my rock bottom price first!
Ok, obviously that’s fictitious (it’s a rep
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