e them an opportunity to reply any time. So customers are not time bound and can use the time factor to their advantage by carefully taking the surveys.

Web surveys are more cost effective for the companies because they save them from the drudgery of using those cumbersome devices used in traditional methods of survey. Moreover surveys can actua

The growth of market economy and competition has shifted the base from sellers to the buyers. Companies today cannot afford to ignore customer's perspective. Companies have to make an earnest effort to gain an insight into customer's viewpoint so as to survive in the market. There can be more than one way of getting feedback from customers to assess a company's performance and prospect. The most important tool used commonly by companies for this purpose is web surveys.

Web surveys come handy to the companies because of the technological revolution brought by Internet. Web surveys facilitate understanding of the basic attributes, conduct, perceptions and knowledge of the target group. Surveys make it possible for companies to gather lot of information about customers. The use of sophisticated modern technologies help in accumulating lot of data pertaining to customer preferences, which is humanly difficult to achieve.

Online surveys have additional benefit of reaching out to the customers who live in distant areas. So it makes communication possible with customers, and tide over the problem of inaccessibility to customers. Customers are more responsive to such surveys, as they can do it from the convenience of their homes. All they want is access to the Internet, which is readily available to them. The responsive behavior of customers is also ensured by the fact that surveys give them an opportunity to reply any time. So customers are not time bound and can use the time factor to their advantage by carefully taking the surveys.

Web surveys are more cost effective for the companies because they save them from the drudgery of using those cumbersome devices used in traditional methods of survey. Moreover surveys can actua

company's performance and prospect. The most important tool used commonly by companies for this purpose is web surveys.

Web surveys come handy to the companies because of the technological revolution brought by Internet. Web surveys facilitate understanding of the basic attributes, conduct, perceptions and knowledge of the target group. Surveys make it possible for companies to gather lot of information about customers. The use of sophisticated modern technologies help in accumulating lot of data pertaining to customer preferences, which is humanly difficult to achieve.

Online surveys have additional benefit of reaching out to the customers who live in distant areas. So it makes communication possible with customers, and tide over the problem of inaccessibility to customers. Customers are more responsive to such surveys, as they can do it from the convenience of their homes. All they want is access to the Internet, which is readily available to them. The responsive behavior of customers is also ensured by the fact that surveys give them an opportunity to reply any time. So customers are not time bound and can use the time factor to their advantage by carefully taking the surveys.

Web surveys are more cost effective for the companies because they save them from the drudgery of using those cumbersome devices used in traditional methods of survey. Moreover surveys can actua

make it possible for companies to gather lot of information about customers. The use of sophisticated modern technologies help in accumulating lot of data pertaining to customer preferences, which is humanly difficult to achieve.

Online surveys have additional benefit of reaching out to the customers who live in distant areas. So it makes communication possible with customers, and tide over the problem of inaccessibility to customers. Customers are more responsive to such surveys, as they can do it from the convenience of their homes. All they want is access to the Internet, which is readily available to them. The responsive behavior of customers is also ensured by the fact that surveys give them an opportunity to reply any time. So customers are not time bound and can use the time factor to their advantage by carefully taking the surveys.

Web surveys are more cost effective for the companies because they save them from the drudgery of using those cumbersome devices used in traditional methods of survey. Moreover surveys can actua

nication possible with customers, and tide over the problem of inaccessibility to customers. Customers are more responsive to such surveys, as they can do it from the convenience of their homes. All they want is access to the Internet, which is readily available to them. The responsive behavior of customers is also ensured by the fact that surveys give them an opportunity to reply any time. So customers are not time bound and can use the time factor to their advantage by carefully taking the surveys.

Web surveys are more cost effective for the companies because they save them from the drudgery of using those cumbersome devices used in traditional methods of survey. Moreover surveys can actua

e them an opportunity to reply any time. So customers are not time bound and can use the time factor to their advantage by carefully taking the surveys.

Web surveys are more cost effective for the companies because they save them from the drudgery of using those cumbersome devices used in traditional methods of survey. Moreover surveys can actually be performed without going personally to the customers, which proves more economical.

However, web surveys can be effective only if certain factors are taken into consideration. It entails, adoption of a step-by-step process. It actually starts with outlining the objective, type of information required and ends up with preparation of a questionnaire. Questions have to be understandable and specific to the goal. They don't have to be redundant so that once posted online, can serve the purpose in the right way. It is advisable to get to the target group via email addresses, gather information and use it for intended purposes in a strategic way.

Increasing familiarity with survey sciences and survey authoring software packages have made web surveys an economically viable option for the companies. The use of online survey software such as Syrvey Galaxy and Question Pro are cases in hand, proving its immense popularity.