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Digg it UP - Successful Marketing Your Small Business Can Afford
Are you looking for a clear definition of corporate culture? You have come to the right place!I have developed a definition of corporate culture after nearly 20 years of working with organizations and viewing them from the perspective of a cultural anthropologist as well as a strategy consultant with an MBA in finance.The easiest way to think of corporate culture is that it is an energy field that determines how people think, act, and view the world around them. I often compare cu
Dutch Disease gets its name from an economic phenomenon seen in Holland. The discovery of natural gas reserves in Holland in the 1960s led to a slump in other sectors like manufacturing. Dutch Disease is the recession that hits other sectors when one industry dominates, or increases its exports.Causes of Dutch Disease: The major cause of the Dutch Disease was the discovery of natural gas in Holland. Dutch Disease normally leads to a country’s currency appreciating in value. Since the va
It can be tough enough to generate profits, reinvest in the company and make payroll (even if you only have to pay yourself). Marketing often gets left off the list when a small company runs out of time, money or energy. But marketing does not have to be expensive. Here are five things you can start doing tomorrow to market your business that don’t cost a lot of money—and can pay valuable returns.
Tip # 1: Carry your cards. Don’t leave home without your business cards. A neighbor you see in line at the dry cleaner or a business acquaintance you meet at the grocery store could be a potent
To preface, I look at the review process one goes through when analyzing anything as working on a bell curve. For those not familiar with it, a bell curve has a single high point where maximum efficiency is reached. Before that high point, your efficiency in whatever you are doing is increasing. After that high point, your efficiency is decreasing. With this in mind, we can move on to the purpose of this article.When conducting a review, it is very easy to fall into the trap of
It can be tough enough to generate profits, reinvest in the company and make payroll (even if you only have to pay yourself). Marketing often gets left off the list when a small company runs out of time, money or energy. But marketing does not have to be expensive. Here are five things you can start doing tomorrow to market your business that don’t cost a lot of money—and can pay valuable returns.
Tip # 1: Carry your cards. Don’t leave home without your business cards. A neighbor you see in line at the dry cleaner or a business acquaintance you meet at the grocery store could be a poten
Aside from advertising, the biggest expense involved in mail order business is postage. This means that virtually everyone involved in mail order is on the look-out for ways to save money getting their sales offers out to prospects. The answer is co-op mailings.Here's how a typical co-op mailing service works: A person with something to sell via mail sees an advertisement inviting him or her to send their circulars or brochures to co-op mailing service. The co-op mailing service receives
Tip # 1: Carry your cards. Don’t leave home without your business cards. A neighbor you see in line at the dry cleaner or a business acquaintance you meet at the grocery store could be a poten
A customer called me recently and asked me whether I think he should focus on non branded clothing or brand name clothing.His question is based on the following idea.Brand name clothing is highly recognizable by customers because the brands spend millions of dollars marketing themselves. Non branded clothing, basically clothing by smaller labels or imported from overseas, have no name recognition. But the flip side is that non branded clothing can be purchased and resold for allot
Tip # 1: Carry your cards. Don’t leave home without your business cards. A neighbor you see in line at the dry cleaner or a business acquaintance you meet at the grocery store could be a poten
Going International and Learning about Cultural DiversityThis article relates to the Diversity in the Workplace Competency, commonly evaluated in employee satisfaction surveys. This competency explores whether your organization provides understanding and supports interaction among diverse population groups while respecting individuals' personal values and ideas. Research shows that by fostering a climate where equity and mutual respect are intrinsic, an organization can create a success-
Tip #2: Have an “elevator speech.” An elevator speech is a thirty-second description of what your company does. Its name comes from the idea that you should be able to explain your business in the time it takes to go up one floor with someone in an elevator. In three or four sentences, explain what your company does, what makes it unique, how you meet your customers’ needs and who your customer is. For example, here is my elevator speech: “DreamSpinner Communications provides exceptional writi
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