Are You Revealing Your Lack of Ethics and Ultimately Lack of Business Results as a Business Coach?
Every Monday night a group of 7 committed individuals who are considered to be business coaches, executive coaches and business consultants meet via teleconferencing to mastermind. During these 90 minute masterminding sessions, weekly successes and missed opportunities are shared. We learn so much from each other. For reinventing the wheel is truly a waste of time.The mental energy and output from this masterminding process is incredible, but the email threads that are shared provided even greater opportunity for reflection and learning. One of the coaches revealed a conversation that he had with another business coach who belonged to a local chapter o

In 2006, Resolve to Leave the Office Earlier!
This is the perfect topic for the first month of a brand new year!Staying late started innocently enough: “If I just stay a little later today, I can catch up’ on this work I haven’t been able to get to.” Eight hours went to nine. It became a habit. Then: “If I just take this reading home with me, I can ‘catch up’ after the kids go to bed.” Nine hours went to ten. You did this on a regular basis; 60-hour weeks became the norm. Sure, if you’re starting a new business or have an important short-term project, you’ll have to put in some extra hours. But if years later you’re still working those hours, it’s now a habit. You have forgotten what it’s li

Improving Your Inter-Company Communications At No Cost
It's all very well having a flashy (and expensive) advertising campaign, backed up by a wealth of positive PR, but if your staff are not all pulling in the same direction this could be the biggest leak in your plan.Want a more in-depth guide to internal and customer communications, plus a CD-ROM with software with advice, additional content and links to helpful sites?Buy 'Marketing your Business' todayFirstly, everyone need to be able to get accurate information, so ensure that you have a good computer network (or better still, a fully-fledged Intranet) and routinely store the latest versions of documents where everyone can access them.refuse. Send them an email that announces a special day where you will take their 10 minute calls to answer a coaching question via the phone. Prepare them to have their agenda ready, even email ahead so you can give it thinking time. Don't make expectations, but give your caller full respect and answer them fully from an educational position.

Results? From my experience on 14 calls, five books sold, and two people became clients.

2. Think email promotion campaign, not just a once or twice shot in the dark. That means send a series of messages to your prospects about two-four weeks apart.

The first one should be no obligation, just a free offer they can easily respond to. Offer your free ezine, a free report-- by autoresponder or request via subject line. Make sure you include the benefits of these in the copy. When they respond, collect their emails and keep them in a file you can send more messages and promotions to. Keep a record what report they wanted so you can be more specific about helping them next.

The second one could be a free how to report related to one of your products or services. Make sure you also include its benefits in the copy. Follow that with a related special offer good for only two weeks. Give them a little marketing blurb with benefits, then give them the link where you offer it at your web site. You can also give them your telephone numbers, or way to order by check or mail order sent to your business address. Even in a high-tech world, many of your clients prefer calling or ordering by mail.

The third one should be a short sales letter that describes your service, includes several testimonials from satisfied clients, five or so benefits of coaching, and makes several "coaching packages" offers. Always offer a low cost, middle cost, and higher cost package. Most people choose the middle one.

If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.

Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them another reason to act now.

3. Prepare several lengths of messages for different purposes.

Think very short, short, slightly longer and long messages.

-When you attend a networking meeting you announce yourself in 30-60 seconds. You want your defining statement to say who you are and what you do for that particular audience. "I'm Sandra, and I work with people like yourselves who want to attract more clients now."

- Learn how to write a 5-7 line ad that you can use in ezines and emails. You may want to share or exchange a blurb about your ezine with a related professional.

- Put your defining statement into print for your email signature file. Add to your signature file your contact information plus a free offer to attract your readers to your web site.

-Write a short sales letter about your services for email marketing. First ask questions about where your audience is now. Then add headings and give examples for these:

Specific Outcomes From the Coaching (how you can solve particular challenges) The Value your Clients Receive from your coaching, Main Area of Focus in the Coaching depending on need, What to Expect in the

hey respond, collect their emails and keep them in a file you can send more messages and promotions to. Keep a record what report they wanted so you can be more specific about helping them next.

The second one could be a free how to report related to one of your products or services. Make sure you also include its benefits in the copy. Follow that with a related special offer good for only two weeks. Give them a little marketing blurb with benefits, then give them the link where you offer it at your web site. You can also give them your telephone numbers, or way to order by check or mail order sent to your business address. Even in a high-tech world, many of your clients prefer calling or ordering by mail.

The third one should be a short sales letter that describes your service, includes several testimonials from satisfied clients, five or so benefits of coaching, and makes several "coaching packages" offers. Always offer a low cost, middle cost, and higher cost package. Most people choose the middle one.

If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.

Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them another reason to act now.

3. Prepare several lengths of messages for different purposes.

Think very short, short, slightly longer and long messages.

-When you attend a networking meeting you announce yourself in 30-60 seconds. You want your defining statement to say who you are and what you do for that particular audience. "I'm Sandra, and I work with people like yourselves who want to attract more clients now."

- Learn how to write a 5-7 line ad that you can use in ezines and emails. You may want to share or exchange a blurb about your ezine with a related professional.

- Put your defining statement into print for your email signature file. Add to your signature file your contact information plus a free offer to attract your readers to your web site.

-Write a short sales letter about your services for email marketing. First ask questions about where your audience is now. Then add headings and give examples for these:

Specific Outcomes From the Coaching (how you can solve particular challenges) The Value your Clients Receive from your coaching, Main Area of Focus in the Coaching depending on need, What to Expect in the

ed clients, five or so benefits of coaching, and makes several "coaching packages" offers. Always offer a low cost, middle cost, and higher cost package. Most people choose the middle one.

If this seems daunting, connect with a writing coach who knows sales letters and marketing copy. Be sure you include "coaching packages" as a link on your web site.

Naturally, your audience will procrastinate--even on a free offer, so give it a finish line or as some say, a deadline. Now, you are giving them another reason to act now.

3. Prepare several lengths of messages for different purposes.

Think very short, short, slightly longer and long messages.

-When you attend a networking meeting you announce yourself in 30-60 seconds. You want your defining statement to say who you are and what you do for that particular audience. "I'm Sandra, and I work with people like yourselves who want to attract more clients now."

- Learn how to write a 5-7 line ad that you can use in ezines and emails. You may want to share or exchange a blurb about your ezine with a related professional.

- Put your defining statement into print for your email signature file. Add to your signature file your contact information plus a free offer to attract your readers to your web site.

-Write a short sales letter about your services for email marketing. First ask questions about where your audience is now. Then add headings and give examples for these:

Specific Outcomes From the Coaching (how you can solve particular challenges) The Value your Clients Receive from your coaching, Main Area of Focus in the Coaching depending on need, What to Expect in the

dience. "I'm Sandra, and I work with people like yourselves who want to attract more clients now."

- Learn how to write a 5-7 line ad that you can use in ezines and emails. You may want to share or exchange a blurb about your ezine with a related professional.

- Put your defining statement into print for your email signature file. Add to your signature file your contact information plus a free offer to attract your readers to your web site.

-Write a short sales letter about your services for email marketing. First ask questions about where your audience is now. Then add headings and give examples for these:

Specific Outcomes From the Coaching (how you can solve particular challenges) The Value your Clients Receive from your coaching, Main Area of Focus in the Coaching depending on need, What to Expect in the Sessions, and Why You Are the Best Choice for the job.

-Use this same approach with phone inquiries too. The point is to keep your conversation focused on the needs of your potential client.

-Write a longer sales letter about your services for you web site. Use the same headlines as you did for the email sales piece. Take all the time and words you need to educate your web visitors so they can make an appropriate action.

4. In each sales piece be sure to include 3rd party testimonials of how your work has helped individuals get to where they wanted to be.

Now you can stop wasting your time and money sending out messages that no one reads. With a benefit driven headline in each email subject line you get your audience to open the email.

Within your copy, take the educational approach and look professional. Using email marketing takes the approach that you are a professional in business for the long run. When your potential clients keep hearing from you regularly with news they can use, they will think of you when they are ready to take action.

Judy Cullins c. 2007