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Digg it UP - Thank Your Current Customers and Grow Your Bottom Line
Which is Better: Repeat Business or Adding New Customers? e.
Every management authority on the circuit says that loyal customers and their repeat purchases are the cornerstone of your long-term successful business. The reason is obvious: it is less costly to get your existing customers to buy more than it Want To Compete With Starbucks? Your customers are pretty vital to your business, right? Do you thank them? Think about it. We teach our children to say "thank you" every time they receive something. We don’t even have to tell our children the words to say. We just prompt them with, "what do you say?" It’s that obvious. Our society is conditioned to offer thanks when given something. But in business we often forget to thank the very people who make our success possible.Have you ever wondered how Starbucks is so successful? Is it the atmosphere? Perhaps the quality drinks? Or is it just a habit? No matter what the answer is - if you own a coffee shop or small restaurant you need to keep Starbucks business model in Thanking your customers can be a wonderful way to differentiate your business from the competition. More often than not your competition does not thank its customers. Thanking your customers can build loyalty to your business and increase the word of mouth marketing done on your company’s behalf. Thanking your customers puts your company in the front of their minds -- a prime piece of real estate for your company to reside.
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