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  • Digg it UP - How To Write Effective Headlines For Your Web Site

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    he more likely that the right people will read it – and respond to it.

    2. Don’t try to be cute or clever.

    Avoid puns at all cost. Your headline should serve only one purpose: to identify people who ar

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    Attention Small Business Owners: Headlines are everything! Whether you’re mailing a sales letter, placing a yellow page ad, or trying to sell through your web site, you need a compelling, grab-your-reader-by-the-lapels headline.

    Now, if I told you everything you needed to know about writing headlines, this article would be about 187 pages long.

    However, here are some basic tips for writing an effective headline for your web site:

    1. Target your audience.

    If you’re trying to sell to bass fishermen, don’t have a headline that says “Attention fishermen.”

    Try “Attention Bass Fishermen.”

    Even better would be “Attention New Jersey Bass Fishermen”

    And even better yet: “Attention New Jersey Bass Fishermen! If you’re over 65 years old and you love fishing in the Delaney River…”

    And so on. The more specific your headline is, the more likely that the right people will read it – and respond to it.

    2. Don’t try to be cute or clever.

    Avoid puns at all cost. Your headline should serve only one purpose: to identify people who are

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    adline.

    Now, if I told you everything you needed to know about writing headlines, this article would be about 187 pages long.

    However, here are some basic tips for writing an effective headline for your web site:

    1. Target your audience.

    If you’re trying to sell to bass fishermen, don’t have a headline that says “Attention fishermen.”

    Try “Attention Bass Fishermen.”

    Even better would be “Attention New Jersey Bass Fishermen”

    And even better yet: “Attention New Jersey Bass Fishermen! If you’re over 65 years old and you love fishing in the Delaney River…”

    And so on. The more specific your headline is, the more likely that the right people will read it – and respond to it.

    2. Don’t try to be cute or clever.

    Avoid puns at all cost. Your headline should serve only one purpose: to identify people who ar

    How To Move A Home Business Online
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    e:

    1. Target your audience.

    If you’re trying to sell to bass fishermen, don’t have a headline that says “Attention fishermen.”

    Try “Attention Bass Fishermen.”

    Even better would be “Attention New Jersey Bass Fishermen”

    And even better yet: “Attention New Jersey Bass Fishermen! If you’re over 65 years old and you love fishing in the Delaney River…”

    And so on. The more specific your headline is, the more likely that the right people will read it – and respond to it.

    2. Don’t try to be cute or clever.

    Avoid puns at all cost. Your headline should serve only one purpose: to identify people who ar

    Getting Your Business To Fly The Flourishing Way
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    New Jersey Bass Fishermen”

    And even better yet: “Attention New Jersey Bass Fishermen! If you’re over 65 years old and you love fishing in the Delaney River…”

    And so on. The more specific your headline is, the more likely that the right people will read it – and respond to it.

    2. Don’t try to be cute or clever.

    Avoid puns at all cost. Your headline should serve only one purpose: to identify people who ar

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    he more likely that the right people will read it – and respond to it.

    2. Don’t try to be cute or clever.

    Avoid puns at all cost. Your headline should serve only one purpose: to identify people who are interested in your product or service – and to induce those people to read the rest of your site.

    3. Have a news slant.

    For instance, “Local Doctor Introduces Pillow That Increases Circulation.” Read your local newspaper for inspiration.

    4. Include the main benefit of your product or service in your headline.

    Once you have specifically identified your target audience, you need to let them know exactly what benefit they will gain from buying your product or service.

    5. Make your headline stand out.

    Use a font that is larger than your main text. Use color that makes the words in your headline stand out. You will want to experiment with this, however – there is a fine line between standing out and being obnoxious.

    6. Be concise.

    There has been an ugly epidemic recently of headlines on the In

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