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Digg it UP - How To Exponentially Increase Your Brand Awareness Part IV
Marketing Strategy #1: Meet your prospects before you even start your business/promotion. Knowing your prospects before you offer them anything is incredibly powerful, not to mention profitable. On top of that, if you get to know them first, before doing a promotion, they will tend to respond more, thus bumping up your sales with no additional costs!Marketing Strategy #2: Ethically ‘bribe’ your prospects to do business with you. There have been too many unethical bribing incidents reported in the media recently. Be very clear, I’m NOT asking you to break the law. At the same time you need to realize that people do business with those who give them the most ‘bribes’ (compelling benefits). So come up with s
That said, what colors would you use to communicate your brand? Do you own the color for your product niche?
One very successful use of color branding would be Cadbury. Tell me, when you think of the color purple and think of chocolates at the same time, what pops out in your mind? Cadbury of course! That’s how powerful color branding can be. Coupled with a distinctive packaging and a me
Chapter 12 of 14 Adding value to your business…we show you how to guarantee it.A celebrity endorser is worth absolutely nothing unless you can prove via measurable, lasting, and quantifiable methods that they have added bottom line value to your company. You can have Mr. or Mrs. Nice-person pitching products until they are green in the face, but unless you can calculate the bottom line results in terms of real dollars, chances are you have just wasted a lot of time and money. What we are going to illustrate in this chapter is the theory that adding value is essential to success. What we are going to do is let you in on our most treasured secrets and how we use them year after year to guarantee the desired results f
In Part II of the series we learnt that to be successful in creating brand awareness you should firstly Get Inside The Heads of Your Customers and have an understanding about their lifestyle and preferences, then Empathize with the Feelings of your Customer. Then you Create Focus Groups to get deeper into specific topics and issues that is pertinent to your customers, your products and your brand.
Part III of the Series looked at more ways to increase your brand awareness. By Analyzing Industry Trends, you will get a better idea of the big picture of your industry and will be able to find profitable niche markets that you could dominate. Next to Put up a Challenge on All Critical Areas! focused on how you would profit by eliminating all the rate limiting areas of your product and brand. To further improve on your branding, you would choose to Evaluate Your Product Branding, as this would give you a clearer picture on where your product stands and whether the product is congruent with your company Mission Statement and Values.
So let’s get on with Part IV!
Step 10: Re-Design!
We will talk about Apple Computers again. Where would they be without their packaging, their aesthetics? What brings out the coolness factor?
If you decided to write a book, does the design matter to you? After reading Tom Peter’s book, Re-design, I’m utterly convinced that design really does matter. The design and packaging says a lot about your brand and your product.
There’s a saying ‘don’t judge a book by its cover’, but in reality and in business, this is what catches the eye of your customer.
That said, what colors would you use to communicate your brand? Do you own the color for your product niche?
One very successful use of color branding would be Cadbury. Tell me, when you think of the color purple and think of chocolates at the same time, what pops out in your mind? Cadbury of course! That’s how powerful color branding can be. Coupled with a distinctive packaging and a mem
LED message signs have become popular marketing tools among retailers recently. The technology behind them has existed for years, but creative retailers are now discovering more ways to use them to grow their business. LED message signs allow retailers flexibility. One of the downsides to using traditional signage is that every time a sale changes or a holiday comes and goes, the signage has to be switched out. So retailers either find themselves storing a ton of signs that are rarely used, or having to purchase new signage for every promotion and holiday as they happen. LED signage allows retailers to have one sign that works all year, even for specialty promotions.Sale prices, seasonal promotions, marketing messages and
Part III of the Series looked at more ways to increase your brand awareness. By Analyzing Industry Trends, you will get a better idea of the big picture of your industry and will be able to find profitable niche markets that you could dominate. Next to Put up a Challenge on All Critical Areas! focused on how you would profit by eliminating all the rate limiting areas of your product and brand. To further improve on your branding, you would choose to Evaluate Your Product Branding, as this would give you a clearer picture on where your product stands and whether the product is congruent with your company Mission Statement and Values.
So let’s get on with Part IV!
Step 10: Re-Design!
We will talk about Apple Computers again. Where would they be without their packaging, their aesthetics? What brings out the coolness factor?
If you decided to write a book, does the design matter to you? After reading Tom Peter’s book, Re-design, I’m utterly convinced that design really does matter. The design and packaging says a lot about your brand and your product.
There’s a saying ‘don’t judge a book by its cover’, but in reality and in business, this is what catches the eye of your customer.
That said, what colors would you use to communicate your brand? Do you own the color for your product niche?
One very successful use of color branding would be Cadbury. Tell me, when you think of the color purple and think of chocolates at the same time, what pops out in your mind? Cadbury of course! That’s how powerful color branding can be. Coupled with a distinctive packaging and a me
With all of the recent data theft in the financial sector, it is important to make sure that we don't go crazy trying to protect ourselves from risk. Risk management does have a value but this value lies mostly on the front end. Reactionary risk management almost always produces a point at where the value of protecting oneself or one's customers overshadows the product or service that you are offering. The majority of companies always go beyond this point, some thinking they can even sell it to the customer as a security measure and build their brand with it.This is a lazy and terribly detrimental course of action for any corporation to undertake.I recently called Citistreet, the company that manages the 401K plan
So let’s get on with Part IV!
Step 10: Re-Design!
We will talk about Apple Computers again. Where would they be without their packaging, their aesthetics? What brings out the coolness factor?
If you decided to write a book, does the design matter to you? After reading Tom Peter’s book, Re-design, I’m utterly convinced that design really does matter. The design and packaging says a lot about your brand and your product.
There’s a saying ‘don’t judge a book by its cover’, but in reality and in business, this is what catches the eye of your customer.
That said, what colors would you use to communicate your brand? Do you own the color for your product niche?
One very successful use of color branding would be Cadbury. Tell me, when you think of the color purple and think of chocolates at the same time, what pops out in your mind? Cadbury of course! That’s how powerful color branding can be. Coupled with a distinctive packaging and a me
Every month I receive messages from students and readers that begin, ‘I got such terrible service from…’ and often close, ‘…and I’ll never go back there again!’I find these stories upsetting, occasionally entertaining, but rarely are they motivating or instructive.Here’s why:Anyone with enough intelligence and emotion to muster a written complaint also has the ability to offer a constructive solution. If you can see what’s wrong with a situation, you must have some idea about what would set it right.Noticing problems is half the puzzle; getting things improved is the more important part.If you are upset with a vendor, colleague or business partner, you must have some expectations unmet, some nee
We will talk about Apple Computers again. Where would they be without their packaging, their aesthetics? What brings out the coolness factor?
If you decided to write a book, does the design matter to you? After reading Tom Peter’s book, Re-design, I’m utterly convinced that design really does matter. The design and packaging says a lot about your brand and your product.
There’s a saying ‘don’t judge a book by its cover’, but in reality and in business, this is what catches the eye of your customer.
That said, what colors would you use to communicate your brand? Do you own the color for your product niche?
One very successful use of color branding would be Cadbury. Tell me, when you think of the color purple and think of chocolates at the same time, what pops out in your mind? Cadbury of course! That’s how powerful color branding can be. Coupled with a distinctive packaging and a me
I once overheard one executive comment to another, "I noticed that you park in the spot every day. You are usually the first one here, but you always park at the far end of the first row. I like variety and always look for the best spot."The other executive replied, "When people arrive at work they see my car in the same place every day. They look for it, they know that I am here and waiting for them even before they walk through the door. They know that they can count on me to be consistent, even in the little things."While variety is the spice of life, make sure that the people around you know that they can count on you, and that they know what to expect. If you are consistent with your actions and decisions, and
That said, what colors would you use to communicate your brand? Do you own the color for your product niche?
One very successful use of color branding would be Cadbury. Tell me, when you think of the color purple and think of chocolates at the same time, what pops out in your mind? Cadbury of course! That’s how powerful color branding can be. Coupled with a distinctive packaging and a memorable company logo and catch cry, your brand would sticky. It wouldn’t leave your customers mind.
What a way to stand out from the crowd.
Step 11: Let Word of Mouth Marketing Work Its Magic!
This is one of the most powerful strategy to exponentially increase your brand awareness. Now that you already know where your product is positioned, from step 1, then you can capitalize on that by focusing on your brand and products’ key strengths and Unique Selling Proposition.
If you have a product that is novel and unique in its own way, that promises real benefits to your ideal customer, and the target market is broad enough, people will start becoming your advocates- they will evangelize to others about your product and brand. Yes, they effectively become your sales rep, and volunteer ones at that.
This really can’t get any better because when your customers are your raving fans, they are the best testimony for your product. Not you, not your advertising agency, but your customers that are your best source of testimonials.
To initiate Word of Mouth Marketing,
-
1.Offer Special Packages with Purchase
2.Give away something for FREE
3.Make something that gives significant Benefit and Value to Your Customers
4.Publish a viral e-book and distribute it for Free, thereby increasing its sphere of distribution and influence
5.Be genuine and don’t spam!
6.Focus on Solving a Problem, Meeting a Need or Fulfilling a Dream
7.Don’t Forget to Tell Your Customers about your brilliant product: Market it!
Step 12: Enable Customization and Have Abundant Choices, It’s the Long Tail Era!
Companies such as Dell and Amazon have acted swiftly in this department.
For one, Amazon treats every individual as an individual. It knows that everyone wants
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