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Digg it UP - Lessons of Trade Show Exhibiting
There are lots of staffing companies, executive search firms & headhunters in the marketplace. If your company is looking to hire sales or marketing talent, how can you distinguish between these different service providers to determine who will do the best job of finding you the top candidates that you need?One of the key things to look for…probably the top thing to look for in fact,
As a branding expert, companies often come to me asking, what can I do to increase my firm’s name recognition? Of course, increasing name recognition is only one aspect of the branding puzzle, but an important one. It is particularly perplexing to a company well known in a certain market, (perhaps where the company originated), but disappointed at the lack of carry over in name recognition u
A case in point --at the CES show in Las Vegas in January, according to Forbes.com, Research in Motion had very little presence in Vegas, despite the fact that it seemed as if every one of the 140,000 people at the trade show had one of its products. By not exhibiting with a trade show booth, RIM made it difficult to believe its recent insistence that it was going after the consumer market with its BlackBerry Pearl.
Instead, it appeared that RIM had given up on the race to get smart phones into the hands of ordinary consumers. The message that RIM had the premiere business phone, however, could have been reinforced to their core customers at their trade show display. But, since there was no RIM trade show exhibit, the message went unheard.
The next lesson is to just do something! Or as Nike is famous for its slogan -- Just do it.
What Kodak did at the CES trade show was to exhibit a soon- to- be released solution to digital photos that are most likely just collecting dust on your PC’s hard drive. Their answer is to have the EasyShare Digital Picture Frames play a slideshow of favorite photos and video clips. Music can be incorporated into the slideshow. Models were shown in 8” and 10” digital frames and they offer integrated Wi-Fi for streaming videos, photos, music from your PC to another room. Th
Are you considering investing in a promotional product campaign? Are you wondering what item will best work for your business to attract new clients? Are you currently making important decisions regarding specific promotional gifts? Are you rewarding your current employees or showing your appreciation to hardworking staff for other reasons? Perhaps you are planning some type of conferenc
A case in point --at the CES show in Las Vegas in January, according to Forbes.com, Research in Motion had very little presence in Vegas, despite the fact that it seemed as if every one of the 140,000 people at the trade show had one of its products. By not exhibiting with a trade show booth, RIM made it difficult to believe its recent insistence that it was going after the consumer market with its BlackBerry Pearl.
Instead, it appeared that RIM had given up on the race to get smart phones into the hands of ordinary consumers. The message that RIM had the premiere business phone, however, could have been reinforced to their core customers at their trade show display. But, since there was no RIM trade show exhibit, the message went unheard.
The next lesson is to just do something! Or as Nike is famous for its slogan -- Just do it.
What Kodak did at the CES trade show was to exhibit a soon- to- be released solution to digital photos that are most likely just collecting dust on your PC’s hard drive. Their answer is to have the EasyShare Digital Picture Frames play a slideshow of favorite photos and video clips. Music can be incorporated into the slideshow. Models were shown in 8” and 10” digital frames and they offer integrated Wi-Fi for streaming videos, photos, music from your PC to another room. T
The franchise business has been around a long time, in fact they go back as far back as the 1850’s. The notion of selling off a business or a part of a business in order to expand into new areas usually came from the lack of investment funds from the business owner. Through their creativity they were able to keep the business alive by selling franchise opportunities to would-be entrepreneurs
Instead, it appeared that RIM had given up on the race to get smart phones into the hands of ordinary consumers. The message that RIM had the premiere business phone, however, could have been reinforced to their core customers at their trade show display. But, since there was no RIM trade show exhibit, the message went unheard.
The next lesson is to just do something! Or as Nike is famous for its slogan -- Just do it.
What Kodak did at the CES trade show was to exhibit a soon- to- be released solution to digital photos that are most likely just collecting dust on your PC’s hard drive. Their answer is to have the EasyShare Digital Picture Frames play a slideshow of favorite photos and video clips. Music can be incorporated into the slideshow. Models were shown in 8” and 10” digital frames and they offer integrated Wi-Fi for streaming videos, photos, music from your PC to another room. T
Remain Competitive in Today’s IT Market…Build a Knowledge Portfolio! Times have changed. The competition here and abroad for jobs is tough, to put it mildly. As a programmer you are going to have to work hard to stay in the rat race – to stay relevant…but how? Take the initiative for your career – for your future Your greatest assets are
The next lesson is to just do something! Or as Nike is famous for its slogan -- Just do it.
What Kodak did at the CES trade show was to exhibit a soon- to- be released solution to digital photos that are most likely just collecting dust on your PC’s hard drive. Their answer is to have the EasyShare Digital Picture Frames play a slideshow of favorite photos and video clips. Music can be incorporated into the slideshow. Models were shown in 8” and 10” digital frames and they offer integrated Wi-Fi for streaming videos, photos, music from your PC to another room. T
Everyone is today concerned about globalization. Love it or hate it, globalization is here to stay! Even political parties that are left behind are willy, nilly forced to admit that it is a phenomenon that is well and truly out of the bottle ! Technology has done what idealogy could not : unite us all into a fraternity of interconnected and interdependent communities.How do traditiona
Another lesson is to aggressively market your company’s splashy news.
Think big. Heavily market your news. The legendary Steve Jobs kicked off his company’s Macworld Conference and Expo 2007 with not only a rousing keynote address from San Francisco’s Moscone West, but he also has his self-promoting keynote speech on Apple’s website for anyone to hear at any time. It is video on demand, and everyone can hear the Pied Piper talk about his company’s extremely successful products and Apple’s creativity 24/7. Jobs magically and romantically talks about the latest developments and hottest products in the Mac industry.
It helps if you are a master of marketing. There is no shame in self-promoting your company and your new products. With little modesty, one week before Macworld, Apple changed the front of its company website to an eye-catching Apple logo with the promise: "The first 30 years was just the beginning. Welcome to 2007."
Remember, in order to have a successful trade show experience, follow the lessons of trade show marksmanship. They are: be seen, be active, and be heard. These lessons apply wherever you have a trade show exhibit—whether it is at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Conv
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