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  • Digg it UP - A Tale of Two Cheesecakes: Mass Markets vs Niche Markets

    Business Cards for Beauty Professionals
    If you are in business you need business cards, there is simply no way of getting around it. Not only will business cards allow you to get your name out there, it also gives you more of a professional presence when you do meet with new potential clients. Imagine being some place and hearing someone talking about needing the beauty service that you specialize in. Instead of off
    wn product resource here, a freelance cheesecake factory if you will. And don't stop there, what else can be produced in this way? Knitting? Gifts? Crafts? Cookies? Fried Chicken?

    You can sell these obviously superior products online and ship them anywhere in the country, and if you use Ebay as an ex

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    I love cheesecake.

    My wife makes the fluffiest, creamiest, most delectable cheesecake I have ever tasted, slightly browned at the edges, delicious light yellow, dripping with cherries or blueberries. There is no store-bought cheesecake that can hold a candle to it.

    Yet companies like "The Cheesecake Factory" or "Junior's Cheesecakes" make literal fortunes selling cheesecakes at $50.00 apiece not including the shipping! Those store-bought or Internet bought cheesecakes are good, but my wife can makes them so much better.

    And this got me to thinking: Cheesecakes mass produced under the most ideal conditions are still inferior to those made with love by wives and grandmothers everywhere. What does this mean for the Internet marketer? It means a lot, because it points to new niche markets. Can you get several grandmothers to produce a few cheesecakes each? You pay them 15 dollars for every one they produce. They win because they produce as much as they want, and in some cases that may be something that gives them a new purpose! There are so many widows and others who, having retired and having families that have moved away, have time. Some may need a few extra dollars too.

    You have your own product resource here, a freelance cheesecake factory if you will. And don't stop there, what else can be produced in this way? Knitting? Gifts? Crafts? Cookies? Fried Chicken?

    You can sell these obviously superior products online and ship them anywhere in the country, and if you use Ebay as an exa

    7 Reasons To Work From Home
    What are the best bonuses of working from home? There are several reasons that add to the experience apart from the obvious one of spending more time with your family and earning money.1. Chose your own hours of work.Whether you prefer to do one long stint of work to get it over and done with or a little bit here and a little bit there it is no ones decision but
    cake Factory" or "Junior's Cheesecakes" make literal fortunes selling cheesecakes at $50.00 apiece not including the shipping! Those store-bought or Internet bought cheesecakes are good, but my wife can makes them so much better.

    And this got me to thinking: Cheesecakes mass produced under the most ideal conditions are still inferior to those made with love by wives and grandmothers everywhere. What does this mean for the Internet marketer? It means a lot, because it points to new niche markets. Can you get several grandmothers to produce a few cheesecakes each? You pay them 15 dollars for every one they produce. They win because they produce as much as they want, and in some cases that may be something that gives them a new purpose! There are so many widows and others who, having retired and having families that have moved away, have time. Some may need a few extra dollars too.

    You have your own product resource here, a freelance cheesecake factory if you will. And don't stop there, what else can be produced in this way? Knitting? Gifts? Crafts? Cookies? Fried Chicken?

    You can sell these obviously superior products online and ship them anywhere in the country, and if you use Ebay as an ex

    Dialing For Dollars Making The Most Of Your Call Center
    Predictive dialing is perhaps the most advanced telephony function in modern day call centers.By dialing numerous phone lines for each agent and screening out busy signals, no answers, disconnects, and answering machines, Predictive dialing will increase the productivity up to 300%.Predictive dialing is the perfect technology to increase agent productivity by maximi
    eal conditions are still inferior to those made with love by wives and grandmothers everywhere. What does this mean for the Internet marketer? It means a lot, because it points to new niche markets. Can you get several grandmothers to produce a few cheesecakes each? You pay them 15 dollars for every one they produce. They win because they produce as much as they want, and in some cases that may be something that gives them a new purpose! There are so many widows and others who, having retired and having families that have moved away, have time. Some may need a few extra dollars too.

    You have your own product resource here, a freelance cheesecake factory if you will. And don't stop there, what else can be produced in this way? Knitting? Gifts? Crafts? Cookies? Fried Chicken?

    You can sell these obviously superior products online and ship them anywhere in the country, and if you use Ebay as an ex

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    they produce. They win because they produce as much as they want, and in some cases that may be something that gives them a new purpose! There are so many widows and others who, having retired and having families that have moved away, have time. Some may need a few extra dollars too.

    You have your own product resource here, a freelance cheesecake factory if you will. And don't stop there, what else can be produced in this way? Knitting? Gifts? Crafts? Cookies? Fried Chicken?

    You can sell these obviously superior products online and ship them anywhere in the country, and if you use Ebay as an ex

    Managing Your Business; What Makes It Tick?
    Business of any kind can become a complex thing to manage if leaders let it. A long list of issues such as, customer needs, pricing, services, channels, distribution, manufacturing, supply chain, procurement, safety, environment, policy, processes, corporate governance, risk management and planning confront them each day.Whether in a statutory authority, a government depar
    wn product resource here, a freelance cheesecake factory if you will. And don't stop there, what else can be produced in this way? Knitting? Gifts? Crafts? Cookies? Fried Chicken?

    You can sell these obviously superior products online and ship them anywhere in the country, and if you use Ebay as an example, you can do it without even having to set up your own web-presence, just create an Ebay store!

    You see older retired people may not want to bother with running their own business, but they may want to feel useful and to get a few dollars for it as well makes it even sweeter. Why not? Everyone wins: The customer gets a superior product, the retired person gets worth and dollars, and you make money with your on-line business.

    By the way, Colonel Sanders started KFC when he was over 60! He "invented" something called "home meal replacement" selling complete meals to busy, time-strapped families and called it "Sunday Dinner, Seven Days a Week." Could you have some grandparents or others create complete meals, store them with dry-ice and ship them using the Internet?

    And no matter what the Mass producers say, properly positioned and skilful marketing will pit them against "Grandma"! Not an enviable position for them, but a great place for the savvy marketer.

    Niches are funny things... They typically exist right in front of you unrecognized by almost everyone, but one thing I have noticed, they always seem to exist close to un-used resources. This is a case where there is unused wisdom an

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