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Aligning the Trifocal Value-driven Viewpoints Inside Every Organization
The three cultures inside every organization are analogous to the story of the three blind mice and the elephant. The perspective of each mouse is framed by the part of the elephant it touches. It was almost a decade ago when Schein (1996) wrote about the three cultures of management. He asserts that there are three communities in organizational setting— executives, engineers, and operators—and they do not fully understand each other. In Shein’s view, when the three communities are not aligned, their actions limit organizational learning.Schein defines the management culture as

ating a number on the website (or via a Google search or Yellow Page listing), I then call and ask for the name of the appropriate party, eg, Co

Seven Ways to Expand Your Business by Writing
There are numerous ways you can promote your small business as well as stay in touch with your prospective clients by writing. Some common methods of written works include ezines, articles, e-courses, free reports, booklets, how-to manuals, and ebooks. Writing allows you to demonstrate your knowledge in your specialty area and provide valuable information that prospects can use. It also sets you up as an expert in their eyes - and people like to hire experts. uHere are seven different ways you can promote your small business by writing.Newsletter or EzineAn

If you want to freelance, but have no contacts (or very few), you can easily build a substantial database in a few weeks or months, depending on how much time you put into it, by doing the following:

1. Do Detective Work on Blind Ads: As I said in the previous article, many times the ads will be blind, but sometimes there are clues as to who the company is. Eg, take an ad that reads, "Submit resumes to hr@xyzcompany.com." What I do is go to www.xyz.com (the company's website) and hunt for a number to call someone.

2. Pick Up the Phone: After locating a number on the website (or via a Google search or Yellow Page listing), I then call and ask for the name of the appropriate party, eg, Com

Webconference Applications For Marketing
Problems Communications for marketing should play an essential role not only from a promotional point of view but also from the point of view of the generation of qualified prospects for their sales team. The key people are committed to organizing brainstorming sessions and focus groups, and in conceiving and validating concepts. Press conferences, sometimes lasting several weeks, are also held during product launches. For the fruition of these efforts, the prospects have to be carefully identified as qualified. Otherwise, these efforts will be futile

how much time you put into it, by doing the following:

2. Pick Up the Phone: After locating a number on the website (or via a Google search or Yellow Page listing), I then call and ask for the name of the appropriate party, eg, Co

A Totally Avoidable Waste of Marketing Dollars - Don't Ever Make this Mistake!
Today I got a promotion in the mail that was a total waste. Not only did someone spend dollars and/or time writing a 4 page sales letter, glossy 4-color brochure, and reply device - they spent more money having it all printed, getting a mailing list, and paying postage to get their message to my home.They shouldn't have bothered. Not contacting me would have gotten the same results at zero cost.Now, I know that I am not a typical buyer, but I also know that one of the first rules in direct marketing of any kind is to make it easy for your prospect to buy. If he sets your

times the ads will be blind, but sometimes there are clues as to who the company is. Eg, take an ad that reads, "Submit resumes to hr@xyzcompany.com." What I do is go to www.xyz.com (the company's website) and hunt for a number to call someone.

2. Pick Up the Phone: After locating a number on the website (or via a Google search or Yellow Page listing), I then call and ask for the name of the appropriate party, eg, Co

India Is On Move
India fast emerging as manufacturing hubIndia's technological prowess coupled with a favorable industrial climate is making the country a hub for not just software, but also the manufacturing sector, the Commerce and Industry Minister Kamal Nath reported at the World Economic Forum held at Davos. According to Kamal Nath, the hub of world economic activity is shifting from the Atlantic to the Indian Ocean. India's technological skills together with its attractiveness as a manufacturing centre are fast making it the hub of not only IT-enabled services but also manufacturing.<

com." What I do is go to www.xyz.com (the company's website) and hunt for a number to call someone.

2. Pick Up the Phone: After locating a number on the website (or via a Google search or Yellow Page listing), I then call and ask for the name of the appropriate party, eg, Co

A 10 Point Diagnostic For Your Business
From my experience, most businesses can benefit from a regular health check – a business diagnostic that takes a thorough look at the whole business and identifies priorities and potential solutions for better performance.Maybe it is already a part of your annual budgeting process or strategic planning sessions but it can be a very valuable exercise to step back from the daily demands on your time and look at your business from a distance to re-assess how well you are doing in the key areas that affect success.Here is a list of 10 check points and some approaches to cons

ating a number on the website (or via a Google search or Yellow Page listing), I then call and ask for the name of the appropriate party, eg, Communications Manager, Creative Director, Editorial Director, etc. (depending on the type of company, this will vary). I usually say something like:

"My name is [insert your name] and I'm a freelance copywriter. I'd like to send the appropriate party some information about my services for their files. To whom would I address this?"

3. Verify, Verify, Verify: While you have someone on the phone, verify the mailing address (which you will usually find on their company website) and any other information you feel comfortable asking for.

I usually keep

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As a business owner, one of the most important business decisions you'll make is choosing the design of your logo. Many business owners make the mistake of basing their logo choices on their personal preferences. But your 'likes' should have very little to do with your logo design.

The Internet has leveled the playing field for the professional practice and small to mid size business. With a website anyone can advertise. What then distinguishes good website design from great website design?

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