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Digg it UP - Old Fashioned Marketing
As a non-profit organization, your number one goal is fundraising and marketing your organization. The trick to successful fundraising, however, is finding ways to market the event without spending a fortune. An amazing way to market your fundraiser witho
If you don’t know who your c
Core value investing in your careerMany people walk through their lives never, ever being better at something than anyone else. What is it that you know or do better than almost anyone else in the world? What is it that you do uniquely well? Do yo
You may be considering adding podcasts, blogs and local search to your marketing matrix and that is fine, if you strategically think through how they fit with your business and your audiences.
Blogging and podcasting are great tactics, but if your website has no traffic they are a waste of time, effort and resources.
Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think about who their best customer is. However, they got so excited about new marketing ideas that they just had to try them. Never mind that those tactics didn’t make sense for their business.
If you don’t know who your cu
Start a business of your own with an idea, and a bit of imagination. Starting a business can be a difficult decision that you are not sure if you have what it really takes to be an entrepreneur. Don’t worry; everyone starting out, in building any type of bu
You may be considering adding podcasts, blogs and local search to your marketing matrix and that is fine, if you strategically think through how they fit with your business and your audiences.
Blogging and podcasting are great tactics, but if your website has no traffic they are a waste of time, effort and resources.
Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think about who their best customer is. However, they got so excited about new marketing ideas that they just had to try them. Never mind that those tactics didn’t make sense for their business.
If you don’t know who your c
Why did I start up my own business, you ask? Simple. I had to.I had to because there was something gnawing at me from the inside that kept telling me that I had to. I'm not trying to be dramatic here at ALL. I finally decided on a rainy Thursday that
Blogging and podcasting are great tactics, but if your website has no traffic they are a waste of time, effort and resources.
Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think about who their best customer is. However, they got so excited about new marketing ideas that they just had to try them. Never mind that those tactics didn’t make sense for their business.
If you don’t know who your c
If you are pressed for time but still want to start your own home business, there are several possible solutions. Earning an Internet income doesn't have to be stressful - it can actually be fun. If your dream is to work at home while enjoying a lucrative I
Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think about who their best customer is. However, they got so excited about new marketing ideas that they just had to try them. Never mind that those tactics didn’t make sense for their business.
If you don’t know who your c
Guglielmo Marconi invented radio in 1896. The first commercial transistor radio was the Regency TR1, which went on the market in the USA in 1954. Many people have contributed to the development of the radio. Radios grew in popularity in the late 1920s and
If you don’t know who your customer is, don’t bother spending money on marketing. That would be a colossal waste.
Ask and answer the fundamental questions before you go spending marketing money willy-nilly. How many audience segments do you have? Who is your best customer in each? What is your best customer’s age, employment, sex, and marital status? Do they have kids? What are their media habits? What attitudes or values affect their buying habits?
If your customer buys for business, what is her title? Is she the final decision-maker or is the decision made jointly? Who influences the sale? What industry associations do your customers join? Do they go to trade shows? Which ones?
The more you know about the customer, the easier it is for your cre
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