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Digg it UP - Improve Your Sales Letters Instantly with These 4 Simple Steps!
Why Measure Training Effectiveness?You may have been asked by your manager to start to measure the effectiveness of the training programs you provide. Training resources may be shrinking as your client managers complain more often and more loudly that they have not seen any benefits from having their staff away on training. Many training programs today fail to
Interest
Once you've captured their attention with your benefits, it's time to back those benefits up and hold your reader's interest with
Do you recognize this. You arrive at the store for a new mobile phone and just the model you had targeted is not available... It is a simple example, but stock delivery could make all the difference in you business.There are two main options in managing your supplies and suppliers. One in the client-supplier relationship and the other in a partnership.The advantage of t
One of my clients even shared with me how much time he was spending, hunched over his keyboard, trying to create the “perfect” winning sales letter.
A long time ago, my personal mentor and good trusted friend told me a secret that I have used ever since to write sales letters and any other type of business (or personal) letter. I shared this tip with my client and he's spending much less time agonizing over his sales letters now.
The “secret” is a little copywriting trick known by the acronym: AIDA. No, I'm not talking about some Italian opera - AIDA stands for: Attention, Interest, Desire and Action, the 4 components every good letter must have.
Here's how it works:
Attention
Think about the person you are writing to. What will benefit THEM? Why should they care about what you have to say? If you keep your writing focused on how what you have to say will benefit them, you'll capture their attention and compel them to keep reading.
Interest
Once you've captured their attention with your benefits, it's time to back those benefits up and hold your reader's interest with
Are you an El Monte homeowner or business owner who has a mold problem? If you do, you will want to have the mold removed from your home or your business. This process is often referred to as mold remediation or mold removal. If you are interested in having the mold in your home or business professionally removed, which you should be, you will need to find an El Monte mold remediati
The “secret” is a little copywriting trick known by the acronym: AIDA. No, I'm not talking about some Italian opera - AIDA stands for: Attention, Interest, Desire and Action, the 4 components every good letter must have.
Here's how it works:
Attention
Think about the person you are writing to. What will benefit THEM? Why should they care about what you have to say? If you keep your writing focused on how what you have to say will benefit them, you'll capture their attention and compel them to keep reading.
Interest
Once you've captured their attention with your benefits, it's time to back those benefits up and hold your reader's interest with
Every trade show presents its own unique challenges, but there are a number of features that are common to all trade shows. Whether you are attending a local Chamber of Commerce show or a well funded national show, there are a few general guidelines you can follow to make sure that you are well prepared and well equipped for your upcoming show.The goal of every trade show is t
The “secret” is a little copywriting trick known by the acronym: AIDA. No, I'm not talking about some Italian opera - AIDA stands for: Attention, Interest, Desire and Action, the 4 components every good letter must have.
Here's how it works:
Attention
Think about the person you are writing to. What will benefit THEM? Why should they care about what you have to say? If you keep your writing focused on how what you have to say will benefit them, you'll capture their attention and compel them to keep reading.
Interest
Once you've captured their attention with your benefits, it's time to back those benefits up and hold your reader's interest with
The history of conveyor belts begins in the latter half of the 17th century. Since then, conveyor belts have been an inevitable part of material transportation. But it was in 1795 that conveyor belts became a popular means for conveying bulk materials. In the beginning, conveyor belts were used only for moving grain sacks to short distances.The conveyor belt system and working
Here's how it works:
Attention
Think about the person you are writing to. What will benefit THEM? Why should they care about what you have to say? If you keep your writing focused on how what you have to say will benefit them, you'll capture their attention and compel them to keep reading.
Interest
Once you've captured their attention with your benefits, it's time to back those benefits up and hold your reader's interest with
It’s a norm for British top universities to conduct interviews with their candidates prior to admission. For most of the universities the interview merely becomes a formality because the admission decision would be based on your college tutor’s report and your result prediction. But for some high profile universities such as Oxford and Cambridge, the interview can become the determin
Interest
Once you've captured their attention with your benefits, it's time to back those benefits up and hold your reader's interest with a few facts. Keep it short and sweet, but give 'em the facts - this stuff just isn't that interesting and won't keep your reader riveted to your letter for long.
If you told your reader at the start of your letter that your product would help him lose 30 lbs. by next week - you better be ready to back that up with some facts about the ingredients in your product that will do just that. (And if you DO have a product guaranteed to cause that kind of weight loss, call me!)
Desire
Now that your reader is interested in what you have to say, you need to help them understand why they should buy from you … most people buy on emotion, and then look for logical reasons to back up their decision. Don't make them have to work too hard to rationalize their decision! Tell them about the advantages of buying from you, provide an iron-clad guarantee, offer a great deal and back it all up with testimonials from satisfied customers. (If we were fishing,
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