Digg it UP - Marketing a Private Practice: Tips for Marketing Using Speeches

If you want to work with special niches that aren't on the general referral circuit (say, self-referrals such as women in transition, etc.) then you have to be especially diligent about getting in front of both unique potential referral sources as well as potential clients. How to do that on a budget?

One strategy that is not being put to its full use is that of speaking engagements.

Now I know for many, your first response is to shudder, but consider the following…

With careful planning, your speaking engagements can be a bonanza of new opportunities. As a speaker, you are, in effect, endorsed by the sponsoring organization or business.

But don't think you'll have to devote huge amounts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

Lunch and Learn Programs are usually fairly short in duration, yet while you are speaking, you have everyone's full attention. You are free to present information of your own choosing that shows you in your best light.

It's the perfect opportunity to establish your credibility while allowing potential client's to get to know you in ways they otherwise would not.

While many may hesitate to pick up the phone and telephone your office for an exploratory call, with the right topic, you can attract even those who were NOT thinking about accessing your services.

Can you see the possibilities?

With a signature speech, you can present at Lunch and Learn Programs throughout your city and neighboring areas. Topic ideas are endless! Consider selecting a favorite topic or two and sketching out a presentation from any of these angles:

• "how to"
• Safety for Your Production: Spark Detection Systems Reduce Your Risk of Fires and Explosions
  In any type of production facility, fire control encompasses a wide range of equipment or systems from building sprinklers to plant site fire departments. A spark detection/extinguishing system must be thought of as part of a plant’s overall security and safety network. Just as a residential alarm system provides protection to a homeowner, a spa
  c.) then you have to be especially diligent about getting in front of both unique potential referral sources as well as potential clients. How to do that on a budget?

  One strategy that is not being put to its full use is that of speaking engagements.

  Now I know for many, your first response is to shudder, but consider the following…

  With careful planning, your speaking engagements can be a bonanza of new opportunities. As a speaker, you are, in effect, endorsed by the sponsoring organization or business.

  But don't think you'll have to devote huge amounts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

  Lunch and Learn Programs are usually fairly short in duration, yet while you are speaking, you have everyone's full attention. You are free to present information of your own choosing that shows you in your best light.

  It's the perfect opportunity to establish your credibility while allowing potential client's to get to know you in ways they otherwise would not.

  While many may hesitate to pick up the phone and telephone your office for an exploratory call, with the right topic, you can attract even those who were NOT thinking about accessing your services.

  Can you see the possibilities?

  With a signature speech, you can present at Lunch and Learn Programs throughout your city and neighboring areas. Topic ideas are endless! Consider selecting a favorite topic or two and sketching out a presentation from any of these angles:

  • "how to" Titanium Fasteners
    Titanium is an inert metal alloy that is usually combined with aluminum, steel, manganese and molybdenum. A titanium alloy is almost as strong as steel but forty five percent lighter. Titanium fasteners are used in the aircraft industry in a great quantity because they reduce the weight of the aircraft and are corrosion resistant.Titanium f opportunities. As a speaker, you are, in effect, endorsed by the sponsoring organization or business.

    But don't think you'll have to devote huge amounts of time to travel and arrangements. Instead, take advantage of local Lunch and Learn Programs that are sponsored in-house by the companies that employee those who are in your target market.

    Lunch and Learn Programs are usually fairly short in duration, yet while you are speaking, you have everyone's full attention. You are free to present information of your own choosing that shows you in your best light.

    It's the perfect opportunity to establish your credibility while allowing potential client's to get to know you in ways they otherwise would not.

    While many may hesitate to pick up the phone and telephone your office for an exploratory call, with the right topic, you can attract even those who were NOT thinking about accessing your services.

    Can you see the possibilities?

    With a signature speech, you can present at Lunch and Learn Programs throughout your city and neighboring areas. Topic ideas are endless! Consider selecting a favorite topic or two and sketching out a presentation from any of these angles:

    • "how to" At Home Data Entry
      At home data entry position. This is a great opportunity for stay at home moms or anyone who wants to work in the comfort of their own home. We are seeking only honest, self motivated people over the age of 18.Requirements: You will need a computer with internet access, a valid e-mail address, good typing skills and basic internet knowledon, yet while you are speaking, you have everyone's full attention. You are free to present information of your own choosing that shows you in your best light.

      It's the perfect opportunity to establish your credibility while allowing potential client's to get to know you in ways they otherwise would not.

      While many may hesitate to pick up the phone and telephone your office for an exploratory call, with the right topic, you can attract even those who were NOT thinking about accessing your services.

      Can you see the possibilities?

      With a signature speech, you can present at Lunch and Learn Programs throughout your city and neighboring areas. Topic ideas are endless! Consider selecting a favorite topic or two and sketching out a presentation from any of these angles:

      • "how to" Home improvements
        Home improvements are remodeling projects undertaken by homeowners to improve their home not only aesthetically or as living quarters but as an investment. They expect to get the returns on their invest ment when they sell their house. According to sources, home improvements, home improvements are a major investment exercise by American homeownerse right topic, you can attract even those who were NOT thinking about accessing your services.

        Can you see the possibilities?

        With a signature speech, you can present at Lunch and Learn Programs throughout your city and neighboring areas. Topic ideas are endless! Consider selecting a favorite topic or two and sketching out a presentation from any of these angles:

        • "how to"
        • pop psychology
        • top ten lists
        • group study questions
        • insights
        • research reports
        • methodologies
        • case studies
        • trends and issues
        • general topic review
        • what's new in ____
        • you decide - get creative!

        Lunch and Learn Programs offer an unparalleled opportunity for getting in front of prospective clients and referral sources with your message. Your ability to establish credibility while being, in effect, endorsed by the sponsoring group is unmatched.

        Add this to your marketing toolbox and you are sure to see an increase in your practice roster!

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