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Digg it UP - Trade Show Traffic Builders - Qualifying Recipients
Managers' Biggest Blunders
Nobody’s perfect, including the boss. Managers, we polled recently, acknowledged making a number of mistakes, from not recognizing staff accomplishments to inadequate communication to poor hiring decisions. Here is a sampling.Withholding praise was a problem cited by many: "I didn’t give recognition to someone who turned out to be one of my best employees and soon lost her." "I didn’t give credit when it was due to individuals who made major contributions." "I failed to acknowledge someone who needed
r QUALIFIED recipients.
Nobody’s perfect, including the boss. Managers, we polled recently, acknowledged making a number of mistakes, from not recognizing staff accomplishments to inadequate communication to poor hiring decisions. Here is a sampling.Withholding praise was a problem cited by many: "I didn’t give recognition to someone who turned out to be one of my best employees and soon lost her." "I didn’t give credit when it was due to individuals who made major contributions." "I failed to acknowledge someone who needed
So WHO should you be looking for out of the masses? The obvious answer is that you want the decision maker, right! Well consider this… How about other people who may be exposed to the decision maker? What about people who can influence the decision maker?
Picture this. If my assistant was wearing your logo’ed baseball hat everyday, chances are I would take notice. The reason you should include those around the decision maker is t
The Reward That Can't Be Bought
The Reward That Can’t Be Bought, Costs Nothing.There seems to be an assumption that employees don’t want to do a good job and that it is the function of HR to police the rules that have been put in place to force them to do a good job.In truth most employees do want to do a good job.When people don't do a good job it is normally because they are being denied the support, the materials or the feedback that they need.When we stop telling people what to do and start to use the tools they need to become pow
Promotional Products Will Drive Traffic to Your Booth
The Reward That Can’t Be Bought, Costs Nothing.There seems to be an assumption that employees don’t want to do a good job and that it is the function of HR to police the rules that have been put in place to force them to do a good job.In truth most employees do want to do a good job.When people don't do a good job it is normally because they are being denied the support, the materials or the feedback that they need.When we stop telling people what to do and start to use the tools they need to become pow
OK, so you’re looking for hoards of people to gather to your booth for your next trade show and looking to brand your product /service. Well, here’s how to do it. Studies show 71.6% of trade shows attendees can recall the name of the company they received a promotional product from.
Unfortunately you are not going to be able to speak to every attendee walking the show floor. Many people are going to slip through the cracks during peak exhibit times.
There’s no denying it. Promotional products are great trade show traffic builders and will draw a crowd to your booth. But what items should you be looking for? You want inexpensive items that have high retention rates, are re-useable and that work.
Here’s another tip. Make your trade show giveaways available and make sure your contact info is on the product and any message you are focusing on at the show. You would be surprised at the amount of promotional items given out WITHOUT contact information… what a waste!
The fact is, promotional products are great for getting a targeted message to a designated recipient on a repetitive basis. If nothing else, the exposure will help brand these attendees for future shows. And that’s not all. Studies show people receiving promotional items think favorably of the companies that gave them to them.
Keep in mind; this is great if EVERYONE at your next show is a potential buyer or prospect. But what if they are not?
Who is a Qualified Recipient?
Sure, you may want hoards of people to your booth to get some exposure, but remember this…When talking about trade show promotional products one thing is clear. You need to know WHO your targeted prospects are… your QUALIFIED recipients.
So WHO should you be looking for out of the masses? The obvious answer is that you want the decision maker, right! Well consider this… How about other people who may be exposed to the decision maker? What about people who can influence the decision maker?
Picture this. If my assistant was wearing your logo’ed baseball hat everyday, chances are I would take notice. The reason you should include those around the decision maker is to
How To Market To Electronics Engineering Industry
Electronics industry is a very huge industry, and engineers, who are very hard to be convinced, take most of the purchasing decisions. Therefore, if you are planning to market your products to electronics industry, you have to be more cautious in your marketing efforts.Engineers are interested in quality and attributes of the product. Moreover, the things that make differentiation are pricing and branding. These guys do not look at the subjective qualities like delightful, elegant, experiential etc; rather they are more int
le are going to slip through the cracks during peak exhibit times.
Electronics industry is a very huge industry, and engineers, who are very hard to be convinced, take most of the purchasing decisions. Therefore, if you are planning to market your products to electronics industry, you have to be more cautious in your marketing efforts.Engineers are interested in quality and attributes of the product. Moreover, the things that make differentiation are pricing and branding. These guys do not look at the subjective qualities like delightful, elegant, experiential etc; rather they are more int
There’s no denying it. Promotional products are great trade show traffic builders and will draw a crowd to your booth. But what items should you be looking for? You want inexpensive items that have high retention rates, are re-useable and that work.
Here’s another tip. Make your trade show giveaways available and make sure your contact info is on the product and any message you are focusing on at the show. You would be surprised at the amount of promotional items given out WITHOUT contact information… what a waste!
The fact is, promotional products are great for getting a targeted message to a designated recipient on a repetitive basis. If nothing else, the exposure will help brand these attendees for future shows. And that’s not all. Studies show people receiving promotional items think favorably of the companies that gave them to them.
Keep in mind; this is great if EVERYONE at your next show is a potential buyer or prospect. But what if they are not?
Who is a Qualified Recipient?
Sure, you may want hoards of people to your booth to get some exposure, but remember this…When talking about trade show promotional products one thing is clear. You need to know WHO your targeted prospects are… your QUALIFIED recipients.
So WHO should you be looking for out of the masses? The obvious answer is that you want the decision maker, right! Well consider this… How about other people who may be exposed to the decision maker? What about people who can influence the decision maker?
Picture this. If my assistant was wearing your logo’ed baseball hat everyday, chances are I would take notice. The reason you should include those around the decision maker is t
Take Action Against Rankism
People are talking about the latest –ism that deserves serious discussion. According to Robert Fuller, who calls himself a dignitarian, rankism occurs when superiors behave badly towards other workers because they are at a lower rank.Rankism seems like a close relative of harassment, poor leadership and communication skills. None of these problems are new to the workplace. What is new is a trend in small and medium sized businesses to address these behaviors and attitudes. More companies are discovering that happy, enga
b> available and make sure your contact info is on the product and any message you are focusing on at the show. You would be surprised at the amount of promotional items given out WITHOUT contact information… what a waste!
People are talking about the latest –ism that deserves serious discussion. According to Robert Fuller, who calls himself a dignitarian, rankism occurs when superiors behave badly towards other workers because they are at a lower rank.Rankism seems like a close relative of harassment, poor leadership and communication skills. None of these problems are new to the workplace. What is new is a trend in small and medium sized businesses to address these behaviors and attitudes. More companies are discovering that happy, enga
The fact is, promotional products are great for getting a targeted message to a designated recipient on a repetitive basis. If nothing else, the exposure will help brand these attendees for future shows. And that’s not all. Studies show people receiving promotional items think favorably of the companies that gave them to them.
Keep in mind; this is great if EVERYONE at your next show is a potential buyer or prospect. But what if they are not?
Who is a Qualified Recipient?
Sure, you may want hoards of people to your booth to get some exposure, but remember this…When talking about trade show promotional products one thing is clear. You need to know WHO your targeted prospects are… your QUALIFIED recipients.
So WHO should you be looking for out of the masses? The obvious answer is that you want the decision maker, right! Well consider this… How about other people who may be exposed to the decision maker? What about people who can influence the decision maker?
Picture this. If my assistant was wearing your logo’ed baseball hat everyday, chances are I would take notice. The reason you should include those around the decision maker is t
Effective Decision Making
We all need to make decisions. While we all know that this is part of life, we can often find it difficult. It might be that:• We are afraid of getting it wrong• We procrastinate• We get lost in the detail and lose sight of the bigger picture• We worry about how others will react• We don’t know what outcome we want to achieveGiven these potential hazards, what are my 10 key tips for more effective decision making?1. Recognise that very few decisions are a matter of life or death.
ng promotional items think favorably of the companies that gave them to them.
We all need to make decisions. While we all know that this is part of life, we can often find it difficult. It might be that:• We are afraid of getting it wrong• We procrastinate• We get lost in the detail and lose sight of the bigger picture• We worry about how others will react• We don’t know what outcome we want to achieveGiven these potential hazards, what are my 10 key tips for more effective decision making?1. Recognise that very few decisions are a matter of life or death.
Keep in mind; this is great if EVERYONE at your next show is a potential buyer or prospect. But what if they are not?
Who is a Qualified Recipient?
Sure, you may want hoards of people to your booth to get some exposure, but remember this…When talking about trade show promotional products one thing is clear. You need to know WHO your targeted prospects are… your QUALIFIED recipients.
So WHO should you be looking for out of the masses? The obvious answer is that you want the decision maker, right! Well consider this… How about other people who may be exposed to the decision maker? What about people who can influence the decision maker?
Picture this. If my assistant was wearing your logo’ed baseball hat everyday, chances are I would take notice. The reason you should include those around the decision maker is t
Being a Great Boss
Are you one of those bosses that people just love to hate? Maybe successful, maybe very intelligent, maybe organized and moving forward but just can't get along with people. Communication and other people skills are as important to the success of your business as your talent, knowledge and entrepreneurial drive. After all, you cannot do it all by yourself and you need good people.I remember being a very arrogant and egotistical program director back in the mid 1970's when my boss called me into the office and flat out told
r QUALIFIED recipients.
Are you one of those bosses that people just love to hate? Maybe successful, maybe very intelligent, maybe organized and moving forward but just can't get along with people. Communication and other people skills are as important to the success of your business as your talent, knowledge and entrepreneurial drive. After all, you cannot do it all by yourself and you need good people.I remember being a very arrogant and egotistical program director back in the mid 1970's when my boss called me into the office and flat out told
So WHO should you be looking for out of the masses? The obvious answer is that you want the decision maker, right! Well consider this… How about other people who may be exposed to the decision maker? What about people who can influence the decision maker?
Picture this. If my assistant was wearing your logo’ed baseball hat everyday, chances are I would take notice. The reason you should include those around the decision maker is to take advantage of the opportunity to influence them with your brand exposure on that promotional item. In the case of the logo’ed hat – Don’t you think that continued exposure would be worth the $5 investment!
Trick or Treat
It would be a simple world for you as an exhibitor if every person walking the show floor was a buyer of your product or service. The unfortunate reality is that this is not the case.
Here’s a common scene at trade shows. Companies simply put out their promotional items for everyone to stop by and pick up. The result? They waste a ton of money that will never bring them a return.
There’s a saying… “The guy with a big bag of tchotchke ain’t buyin.” You know the type, right? The attendee who goes from booth to booth to gather as much “free stuff” as possible. Yup, that guy… he’s not buyin’.
So do yourself a favor, do not wasting valuable time talking to unqualified leads who are talking to you solely to add to their overflowing bag of “free stuff.”
Promotional Products Can Drive OUT Disqualified Traffic
Ok, you might be thinking, “What’s this guy talking about? He just got finished telling me how great promotional items were for drawing traffic TO my booth.”
Truth is, if you are prospecting for qualified leads, you can also use promotional items to quickly get unqualified traffic OUT OF YOUR BOOTH. It all comes down to this.
If everyone at the show is not a potential buyer it is just as important to disqualify people as it is to qualify them. If an attendee is not qualified he or she is not a prospect. What’s more, they will cost you money by taking time away from prospecting good leads. Your show time is finite and must be managed to maximize results.
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