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    the style, length and even the gender of the voice making the call. This is done with a combination of hardware and software utilized by a specific service provider of voice marketing services. Typically a voice marketing campaign is launched between 10 a.m. and 4 p.m. (when most folks are out) and can be targeted at a focused customer group or expanded to reach thousands of customers. If the call seems to sound realistic and being given by a live person, all the better. Marketers choose specific professional voices who “read” the copy so that it is what they call “professionally unprofessional sounding.” It sounds like a live person leaving the message. If the householder happens to be home (which happens in 20 percent of the cases), the sophisticated technology recognizes the algorithm of a voice owned by a human and immediately switches from a 35-second message t
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    ut) and can be targeted at a focused customer group or expanded to reach thousands of customers. If the call seems to sound realistic and being given by a live person, all the better. Marketers choose specific professional voices who “read” the copy so that it is what they call “professionally unprofessional sounding.” It sounds like a live person leaving the message. If the householder happens to be home (which happens in 20 percent of the cases), the sophisticated technology recognizes the algorithm of a voice owned by a human and immediately switches from a 35-second message t
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    y unprofessional sounding.” It sounds like a live person leaving the message. If the householder happens to be home (which happens in 20 percent of the cases), the sophisticated technology recognizes the algorithm of a voice owned by a human and immediately switches from a 35-second message to a shorter one, and quickly signs off.

    Automated voice messaging has been around for while. This is not new; but in this new age of “Do Not Call” lists and fines for telemarketers, it has taken on a whole new meaning…and importance. It’s a cost-effective way to legally deliver timely messages about sales, service, new products/services, or upcoming appointments to name just a few. Of importance too, is that these messages are likely to be delivered when the home owner is not at home. The response to these messages is usually higher than with newspaper print ads and/or direct mail. ‘Less expensive too. The main thing to keep in mind in this instance, however, is that this is not a ‘mass marketing’ or even a ‘target marketing’ technique. It should not be utilized with anyone other than clients/customers you currently have a business relationship with. Do NOT send these messages to the answering machines of folks you have not done business with before. If you do, you’ll get severely censured...and fined.

    Some marketers believe that a voice marketing campaign can outperform a direct mail campaign in both response rate and average

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