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Digg it UP - Why Would You Stand In Line 48 Hours To Get A Playstation 3 - The Marketing Psychology Is Working
Starting a home business can be fearful, and bring upon us concern. Fear and worry is only present in the blind future when we can't see ahead, or what's going to happen next. Here is where we can address why we don't try something new, because we can't see into the future, and understand the out come. Does this apply to you? well it's a normal human feeling that's ok, we only fear the unknown.Building a home based business in which we desire to generate residual income or even become a wealth builder for life sounds good. But, yep theirs that word, but. I'm fearful of loosing money, I'm fearful of failing, what ever the fear is it holds us back. That's why as a home business trainer I out line a plan for my
I should have seen it too. I've studied with some great internet marketers. Most teach the basic principles of Robert Cialdini's book.
CHRISTMAS MADNESS...
During the Christmas season, online marketers flock to the Internet to collect gifts -- usually informational products and software tools. Always free, hence the name giveaway, the purpose is to drive traffic. All of Cialdini's six persuaders are used to create the buzz, exchange the gifts for e-mail addresses and names.
The 12 Days of Christmas is the granddaddy of the online giveaway extravaganza and Mark Hendricks is the father of the concept. For several years now, Mark has brought together more than 75 top marketers to giveaway hundreds of products during the month of December.
Because the concept worked so well and has become an Internet marketing staple, a gazillion giveaways pop up. It's now a standard tool in every marketer's toolkit. Why does it work so well. It's bas
In recent years, UK and European firms have scrambled to hire people to fill internal audit jobs, created in response to the passage of SOX in the U.S. and other similar ethical and audit guidelines in other countries. That scramble had the effect of pushing the role of auditor into the ‘high demand’ category on the employment boards and among recruitment agencies. But it seems that those pursuing auditor jobs are not necessarily motivated by high wages and job security, if the recent survey is to be believed. Instead, many may be motivated as much by the chance to do something good and help big business find its ethical high water mark as any other reason.Those in an auditor job, whether they serve in an int
1) People stand in line for 48 hours camped outside Best Buy for 48 hours waiting for the latest PlayStation release, or...
2) The Internet giveaway fever really heats up - More about this later.
The current Playstation mania is an incredible lesson in marketing. But I missed the importance of what was going on until a friend smacked me in the face with it this morning...
DUMB LIKE A FOX...
Our friend -- I'll call him AJ -- reported this morning that he and his wife had just come back from Wal-Mart where they'd been camping for 48 hours to get one of 4 available PlayStations 3 when they went on sale...
Unbelievable! I thought he was insane when he told us this. Who wants a PlayStation bad enough to stand in line 48 hours?
Well...
He said with a smile, "We got two!"
So! It was still 48 hours in front of a store, right? Do your kids really need PlayStations THAT badly?
"Oh, they're not for the kids! We listed them on eBay within an hour," he said, still smiling. "And they're averaging 5 to 7 thousand dollars. Some have sold for more than $14,000." Search for "PlayStation 3" on eBay. I was blown away at the prices.
I was stunned. Not because of the price (people pay extravagant prices for just about anything), nor because my "insane" friend actually made about $390 per hour if he sells them both for $7000, but because I had totally missed the entire marketing lesson expertly laid out by Sony and Wal-Mart.
The six basic marketing persuaders from Robert Cialdini's classic book, "Influence: The Psychology of Persuasion", are in full view!
** Authority -- Wal-Mart. Love 'em or hate 'em, they are the big kahuna in mega store retailing. If they advertise that they have 4 PlayStations in stock...they've got 4 and only 4 in stock. But they promise they can get more because...well, they can.
** Liking -- People practically live at Wal-Mart. Convenience and service translate into customers with an undying loyalty to them, often because they've become the only game in town.
** Commitment with Consistency -- Let's see. Stand outside in November in the rain for 48 hours to be the first in line for the release of a new product. That's serious commitment!
** Reciprocation -- Wal-Mart provides a free (and massive) PS3 buyer's guide on their site that provides all the information you need to make a decision between the $500 and $600 basic units, and all the accessories required. Giving such complete information not only sets up the authority persuader but also makes you value the content and feel indebted to the retailer. That's called reciprocity.
** Social Proof -- The press has been lapping up Sony's press releases about the PlayStation launch date and the lack of product. And the gaming blogs can talk of nothing else.
** Scarcity -- Sony is really smart! They do this every year. Release only enough of the hot product to create an insatiable appetite for it. They may have warehouses full of PlayStations, but they won't release them until the market begs for more.
HOW DID I MISS THIS!
AJ knew -- before he invested the time to stand in line --that the market was clamoring for the product. And he saw an opportunity.
He had no intention of keeping the PlayStations himself. His research on eBay confirmed that PS3 fans were rabid and would pay any price!
Like any good marketer, he remembered the first rule: Determine what the market wants and sell it to them. As Mark Hendricks, a master marketer, and creator of the Christmas season giveaways, likes to say, that's the difference between "marketing" and "selling" -- it's much easier to make money when you're providing a much-wanted service.
Selling something no one wants is hard work, indeed. Marketing is easy.
I should have seen it too. I've studied with some great internet marketers. Most teach the basic principles of Robert Cialdini's book.
CHRISTMAS MADNESS...
During the Christmas season, online marketers flock to the Internet to collect gifts -- usually informational products and software tools. Always free, hence the name giveaway, the purpose is to drive traffic. All of Cialdini's six persuaders are used to create the buzz, exchange the gifts for e-mail addresses and names.
The 12 Days of Christmas is the granddaddy of the online giveaway extravaganza and Mark Hendricks is the father of the concept. For several years now, Mark has brought together more than 75 top marketers to giveaway hundreds of products during the month of December.
Because the concept worked so well and has become an Internet marketing staple, a gazillion giveaways pop up. It's now a standard tool in every marketer's toolkit. Why does it work so well. It's base
Trust is at an all-time low in America organizations. It's no wonder when you consider how little respect employees get from above. When I visit organizations, staff members tell me about problems. More interestingly, they tell me their innovative ideas to fix the problems. "What a great idea," I say. "Have you shared your thoughts with your boss?"Their response typically is: "Oh, he never listens to me." Or: "Yes, but she hasn't done anything about it; she never does." When that happens a few times, people stop sharing their ideas.The most successful organizations make sure people listen...to employees, to customers, to outside opinion leaders, to critics. Listening builds trust and respect. Listening
"Oh, they're not for the kids! We listed them on eBay within an hour," he said, still smiling. "And they're averaging 5 to 7 thousand dollars. Some have sold for more than $14,000." Search for "PlayStation 3" on eBay. I was blown away at the prices.
I was stunned. Not because of the price (people pay extravagant prices for just about anything), nor because my "insane" friend actually made about $390 per hour if he sells them both for $7000, but because I had totally missed the entire marketing lesson expertly laid out by Sony and Wal-Mart.
The six basic marketing persuaders from Robert Cialdini's classic book, "Influence: The Psychology of Persuasion", are in full view!
** Authority -- Wal-Mart. Love 'em or hate 'em, they are the big kahuna in mega store retailing. If they advertise that they have 4 PlayStations in stock...they've got 4 and only 4 in stock. But they promise they can get more because...well, they can.
** Liking -- People practically live at Wal-Mart. Convenience and service translate into customers with an undying loyalty to them, often because they've become the only game in town.
** Commitment with Consistency -- Let's see. Stand outside in November in the rain for 48 hours to be the first in line for the release of a new product. That's serious commitment!
** Reciprocation -- Wal-Mart provides a free (and massive) PS3 buyer's guide on their site that provides all the information you need to make a decision between the $500 and $600 basic units, and all the accessories required. Giving such complete information not only sets up the authority persuader but also makes you value the content and feel indebted to the retailer. That's called reciprocity.
** Social Proof -- The press has been lapping up Sony's press releases about the PlayStation launch date and the lack of product. And the gaming blogs can talk of nothing else.
** Scarcity -- Sony is really smart! They do this every year. Release only enough of the hot product to create an insatiable appetite for it. They may have warehouses full of PlayStations, but they won't release them until the market begs for more.
HOW DID I MISS THIS!
AJ knew -- before he invested the time to stand in line --that the market was clamoring for the product. And he saw an opportunity.
He had no intention of keeping the PlayStations himself. His research on eBay confirmed that PS3 fans were rabid and would pay any price!
Like any good marketer, he remembered the first rule: Determine what the market wants and sell it to them. As Mark Hendricks, a master marketer, and creator of the Christmas season giveaways, likes to say, that's the difference between "marketing" and "selling" -- it's much easier to make money when you're providing a much-wanted service.
Selling something no one wants is hard work, indeed. Marketing is easy.
I should have seen it too. I've studied with some great internet marketers. Most teach the basic principles of Robert Cialdini's book.
CHRISTMAS MADNESS...
During the Christmas season, online marketers flock to the Internet to collect gifts -- usually informational products and software tools. Always free, hence the name giveaway, the purpose is to drive traffic. All of Cialdini's six persuaders are used to create the buzz, exchange the gifts for e-mail addresses and names.
The 12 Days of Christmas is the granddaddy of the online giveaway extravaganza and Mark Hendricks is the father of the concept. For several years now, Mark has brought together more than 75 top marketers to giveaway hundreds of products during the month of December.
Because the concept worked so well and has become an Internet marketing staple, a gazillion giveaways pop up. It's now a standard tool in every marketer's toolkit. Why does it work so well. It's bas
Design for Six Sigma (DFSS) is the application of Six Sigma principles to the design of products and their manufacturing and support processes. Whereas Six Sigma by definition focuses on the production phase of a product, DFSS focuses on research, design, and development phases. DFSS combines many of the tools that are used to improve existing products or services and integrates the voice of the customer and simulation methods to predict new process and product performance.DFSS can be compared to DMAIC (Design, Measure, Analyze, Improve, Control) and often the acronym DMADV (Define, Measure, Analyze, Design, Verify) is used to describe the strategy of DFSS. The precise phases or steps of a DFSS methodology ar
** Commitment with Consistency -- Let's see. Stand outside in November in the rain for 48 hours to be the first in line for the release of a new product. That's serious commitment!
** Reciprocation -- Wal-Mart provides a free (and massive) PS3 buyer's guide on their site that provides all the information you need to make a decision between the $500 and $600 basic units, and all the accessories required. Giving such complete information not only sets up the authority persuader but also makes you value the content and feel indebted to the retailer. That's called reciprocity.
** Social Proof -- The press has been lapping up Sony's press releases about the PlayStation launch date and the lack of product. And the gaming blogs can talk of nothing else.
** Scarcity -- Sony is really smart! They do this every year. Release only enough of the hot product to create an insatiable appetite for it. They may have warehouses full of PlayStations, but they won't release them until the market begs for more.
HOW DID I MISS THIS!
AJ knew -- before he invested the time to stand in line --that the market was clamoring for the product. And he saw an opportunity.
He had no intention of keeping the PlayStations himself. His research on eBay confirmed that PS3 fans were rabid and would pay any price!
Like any good marketer, he remembered the first rule: Determine what the market wants and sell it to them. As Mark Hendricks, a master marketer, and creator of the Christmas season giveaways, likes to say, that's the difference between "marketing" and "selling" -- it's much easier to make money when you're providing a much-wanted service.
Selling something no one wants is hard work, indeed. Marketing is easy.
I should have seen it too. I've studied with some great internet marketers. Most teach the basic principles of Robert Cialdini's book.
CHRISTMAS MADNESS...
During the Christmas season, online marketers flock to the Internet to collect gifts -- usually informational products and software tools. Always free, hence the name giveaway, the purpose is to drive traffic. All of Cialdini's six persuaders are used to create the buzz, exchange the gifts for e-mail addresses and names.
The 12 Days of Christmas is the granddaddy of the online giveaway extravaganza and Mark Hendricks is the father of the concept. For several years now, Mark has brought together more than 75 top marketers to giveaway hundreds of products during the month of December.
Because the concept worked so well and has become an Internet marketing staple, a gazillion giveaways pop up. It's now a standard tool in every marketer's toolkit. Why does it work so well. It's bas
The glitz and glamour of the fashion industry may keep us jaw-dropped in awe and desire, but rest assured, it does not come easy. We keep drooling over the gorgeous ladies and gentlemen in godly shapes and looks, which put the ramp on fire, and secretly wish to be like them. However, what we see is only the end. The means often remain buried beneath all the hype and hoopla.Being a supermodel is no duck soup! The path to this pinnacle of limelight is a result of persistent dedication and hard work. Many young men and women see modeling as a lucrative career option and aspire to be famous supermodels, only to get disillusioned after they set foot on the rough roads to this end. Indeed, you need to have it in yo
HOW DID I MISS THIS!
AJ knew -- before he invested the time to stand in line --that the market was clamoring for the product. And he saw an opportunity.
He had no intention of keeping the PlayStations himself. His research on eBay confirmed that PS3 fans were rabid and would pay any price!
Like any good marketer, he remembered the first rule: Determine what the market wants and sell it to them. As Mark Hendricks, a master marketer, and creator of the Christmas season giveaways, likes to say, that's the difference between "marketing" and "selling" -- it's much easier to make money when you're providing a much-wanted service.
Selling something no one wants is hard work, indeed. Marketing is easy.
I should have seen it too. I've studied with some great internet marketers. Most teach the basic principles of Robert Cialdini's book.
CHRISTMAS MADNESS...
During the Christmas season, online marketers flock to the Internet to collect gifts -- usually informational products and software tools. Always free, hence the name giveaway, the purpose is to drive traffic. All of Cialdini's six persuaders are used to create the buzz, exchange the gifts for e-mail addresses and names.
The 12 Days of Christmas is the granddaddy of the online giveaway extravaganza and Mark Hendricks is the father of the concept. For several years now, Mark has brought together more than 75 top marketers to giveaway hundreds of products during the month of December.
Because the concept worked so well and has become an Internet marketing staple, a gazillion giveaways pop up. It's now a standard tool in every marketer's toolkit. Why does it work so well. It's bas
When you need system integration, do you handle it yourself or pass it on to a specializing firm? If you are one of the many that handle this process yourself, you may want to rethink just why you do this and if it is the right choice for you. Many skilled individuals even pass off the process to others simply because of the time and investment that is needed. What do you do with your system integration needs?Here are some things to question about whether or not you should be handling these needs or looking for someone else to do it.• Beyond everything else, knowledge is power. If you are not sure you can handle the task in front of you, then finding someone that can is an easy reason to look elsew
I should have seen it too. I've studied with some great internet marketers. Most teach the basic principles of Robert Cialdini's book.
CHRISTMAS MADNESS...
During the Christmas season, online marketers flock to the Internet to collect gifts -- usually informational products and software tools. Always free, hence the name giveaway, the purpose is to drive traffic. All of Cialdini's six persuaders are used to create the buzz, exchange the gifts for e-mail addresses and names.
The 12 Days of Christmas is the granddaddy of the online giveaway extravaganza and Mark Hendricks is the father of the concept. For several years now, Mark has brought together more than 75 top marketers to giveaway hundreds of products during the month of December.
Because the concept worked so well and has become an Internet marketing staple, a gazillion giveaways pop up. It's now a standard tool in every marketer's toolkit. Why does it work so well. It's based on one of Cialdini's persuaders -- reciprocity.
I give you something and you'll feel obligated to give me something back. It's a technique used everywhere. When you go to the grocery, clerks stand at sample stations offering everything from cubes of cheese to portions of spaghetti and meatballs. Why? If you take a sample, chances are really good that you'll buy the product.
But at Christmas...Whew! It's tough to keep up and maintain enough free disk space on your computer for all the online giveaway opportunities.
The six persuaders (all included above) are real. Until I got involved in the Internet, I had no idea I was being "persuaded" at every turn. We all react to them, will forever, and have ever since the first caveman tried to sell the first hunk of meat to his neighbor.
It took a PlayStation 3 and AJ to point me back to the "real" world to see it in action there too.
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