1. What risks does your prospective customer perceive in doing business with you? Here are some common ones:

• Will

Be an Entrepreneur
The Department of Labor predicts that the #1 employer in 2010 will be “self.” A recent Internet poll of 25-44 year olds revealed that 90% of them hoped to own their own business. A survey conducted by Ernst & Young found that 75% of influential Americans believe that entrepreneurship will be the defining trend of the 21st century. Some of the factors that have attrib

New business is tough. Prospective customers perceive that doing business with you for the first time is a risk. You know it’s not (I hope!), but they don’t. Even if they speak to your satisfied customers, it doesn’t remove the risk completely. “How do I know it’ll work for me?” they say.

To remove that barrier, you must adopt some or all of the risk yourself. What do I mean by that? Well, as an example, a 30-day free trial would be more of a risk to the supplier, rather than the customer. You need to work out how many customers would cancel after the 30 days, versus how many more people you would sign up by removing the risk.

Here’s my approach to working out the numbers on this:

1. What risks does your prospective customer perceive in doing business with you? Here are some common ones:

• Will

How To Get The Best Out Of Your Phone
When Alexander Graham Bell invented the telephone, little did he realise the positive effect it would have on customer service – or the negative effect it could also have!Yes, the telephone can be a great tool in helping to provide exceptional customer service but it can also quickly destroy a customer’s perception of your service. What steps can you take to ensur

y speak to your satisfied customers, it doesn’t remove the risk completely. “How do I know it’ll work for me?” they say.

To remove that barrier, you must adopt some or all of the risk yourself. What do I mean by that? Well, as an example, a 30-day free trial would be more of a risk to the supplier, rather than the customer. You need to work out how many customers would cancel after the 30 days, versus how many more people you would sign up by removing the risk.

Here’s my approach to working out the numbers on this:

1. What risks does your prospective customer perceive in doing business with you? Here are some common ones:

• Will

Running A Successful Home Business
Have you ever considered working from home? What it must feel like not to have to be somewhere at a certain time or be woken up by some irritating alarm chiming away?Many of us wish we did not have to be at someones beck and call from 9 till 5 and more often longer than that! There are many successful home business ideas out there in toda

or all of the risk yourself. What do I mean by that? Well, as an example, a 30-day free trial would be more of a risk to the supplier, rather than the customer. You need to work out how many customers would cancel after the 30 days, versus how many more people you would sign up by removing the risk.

Here’s my approach to working out the numbers on this:

1. What risks does your prospective customer perceive in doing business with you? Here are some common ones:

• Will

Why Women Talk and Men Don't
I had an interesting experience last week…if you have spoken to me in the past few weeks, you’ll know that I’ve sounded like I’ve had a permanent case of laryngitis. What I actually had was a cyst on my throat. It’s like a big blister and the only way to get rid of it was to cut it out. So if I wanted to speak clearly again, I had no choice than to go ahead and have micr

ed to work out how many customers would cancel after the 30 days, versus how many more people you would sign up by removing the risk.

Here’s my approach to working out the numbers on this:

1. What risks does your prospective customer perceive in doing business with you? Here are some common ones:

• Will

Salary Negotiation is a Sticky Subject
After you have received the job offer you might feel that the package needs improving in order for you to accept the position.So what could you do to improve the situation?Wherever possible, don't try to negotiate immediately after an offer. Make sure you ask for the offer to be put in writing and then try to delay any negotiations for the longest possible

t the numbers on this:

1. What risks does your prospective customer perceive in doing business with you? Here are some common ones:

• Will you deliver what you promised me?

• Will I get a return on my investment?

• Will you complete the job?

• Will you complete the job on time?

• Will you deliver the quality of products and services you agreed?

• Will you overcharge me?

2. How can you overcome each of those risks? Will you accept penalties for non-delivery or late delivery? Offer a free trial period? Or a money-back guarantee? How about a fixed-price quotation? You may need to build some contingency into your price to compensate for the extra risk you’re taking on. Typically in a business-to-business quotation the contingency can