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Digg it UP - How to Market Your Business During Your Lunch Hour
This January marks the tenth anniversary of the Advertising & Marketing Review Website, and to mark the occasion this column is about how the Website was initially funded. It’s a cautionary tale about the necessity of having a good contract whenever doing contract work.While working at Apple In 1995, I ran into someone looking for a writer to adapt a lecture series on multimedia production to a book format. Since I had recently worked at Radius as Beta Site Coordinator introducing a variety of breakthrough multimedia
5. Speak at your local service clubs noon time meeting. Every service club i.e. Rotary, Kiwanis, Women’s Club etc, need a speaker. Even if you talk about your hobby, a charity you support or something outside your area of expertise people are getting to know you. People like to do business with someone they know and can trust. Personally I talk about my hot air balloon flights in Michigan and my exploits around the world. Most people find it very interesting and it allows people to get to know me better.
The Bottom Line: Your lunch hour is a terrible thing to waste. Put it to good use and watch your business grow and prosper.
One more thing. If you think working through your lunch is a little insane then you’ll find
One of the most important aspects of employee communication today is measurement. But so much of that measurement is whether employees access the tools to communicate with them. You know, questions such as do they read the newsletter, do they access the corporate blog, do they find the information sessions interesting. None of these questions prove that your employee communication tools measure engagement. There is one key reason; you are measuring the acceptance of communication tools, not measuring employee communicat
I’ve come up with a few things you can do over the lunch hour to promote your business. Here we go:
1. Never have lunch alone. Network with top execs, current clients, people who can influence others, everyone from the pastor at the church to the head of the Chamber of Commerce. Make a list and keep your lunch calendar full. Let’s face it, everyone has to eat lunch and if you’re buying most people would eat with anyone!
2. Write one article a week. Everyone has expertise on certain subjects related to their field. Write a 600-1000 word article about a focused topic. First come up with a list of topics you want to write about. Then set a goal to have them completed by a certain date; one a week works for me. If you don't have time, hire a ghost writer (you still get to put your name on it). Where do you find a ghost writer? Check your local newspaper; chances are there's a writer who'd like to pick up some extra cash. Can't work with someone so close to home, go two towns away to that community’s newspaper. Or, check out this online resource at: www.writeittight.com. Then publish the articles on the internet using sites like www.arrivenet.com. Why should you go through all this trouble? It’s simple. People search online for the solution to their problem or for someone or something that can solve their problem. Once someone reads your article they are “pre-sold” on your ability to do the same for them, then they contact you.
3. Create or improve your web site. There's a ton of business out there online, but if your website looks ancient, then there goes your credibility. So, make sure it’s up to date, has the new articles you just wrote and that you've optimized it so search engines can find you. Worse yet, if you don’t have a web site, better spend more than your lunch hour creating one. There’s really nothing more important than creating a web site for your business. Want a top notch site? Check out the web design services at www.marketingsuccess.com
4. Take an online marketing class. If you are eating a sandwich at your desk then sign up for Google’s Pay Per Click (PPC) tutorial and become a master at PPC. Go to Google PPC Tutorial and check out how you can generate new leads via your web site using Pay Per Click marketing. Few things you could do with your time will pay bigger rewards.
5. Speak at your local service clubs noon time meeting. Every service club i.e. Rotary, Kiwanis, Women’s Club etc, need a speaker. Even if you talk about your hobby, a charity you support or something outside your area of expertise people are getting to know you. People like to do business with someone they know and can trust. Personally I talk about my hot air balloon flights in Michigan and my exploits around the world. Most people find it very interesting and it allows people to get to know me better.
The Bottom Line: Your lunch hour is a terrible thing to waste. Put it to good use and watch your business grow and prosper.
One more thing. If you think working through your lunch is a little insane then you’ll find
The funny thing about mutual respect is that you can’t control it. Sure, you can control whether or not you exercise on a regular basis, whether you control your temper, or whether or not you express respect to others, but mutual respect implies that two or more persons have respect for each other, and as unfortunate as it may seem at times, you can never control when and where others decide to show you respect. So, perhaps the question should be: “How can I encourage mutual re
1. Never have lunch alone. Network with top execs, current clients, people who can influence others, everyone from the pastor at the church to the head of the Chamber of Commerce. Make a list and keep your lunch calendar full. Let’s face it, everyone has to eat lunch and if you’re buying most people would eat with anyone!
2. Write one article a week. Everyone has expertise on certain subjects related to their field. Write a 600-1000 word article about a focused topic. First come up with a list of topics you want to write about. Then set a goal to have them completed by a certain date; one a week works for me. If you don't have time, hire a ghost writer (you still get to put your name on it). Where do you find a ghost writer? Check your local newspaper; chances are there's a writer who'd like to pick up some extra cash. Can't work with someone so close to home, go two towns away to that community’s newspaper. Or, check out this online resource at: www.writeittight.com. Then publish the articles on the internet using sites like www.arrivenet.com. Why should you go through all this trouble? It’s simple. People search online for the solution to their problem or for someone or something that can solve their problem. Once someone reads your article they are “pre-sold” on your ability to do the same for them, then they contact you.
3. Create or improve your web site. There's a ton of business out there online, but if your website looks ancient, then there goes your credibility. So, make sure it’s up to date, has the new articles you just wrote and that you've optimized it so search engines can find you. Worse yet, if you don’t have a web site, better spend more than your lunch hour creating one. There’s really nothing more important than creating a web site for your business. Want a top notch site? Check out the web design services at www.marketingsuccess.com
4. Take an online marketing class. If you are eating a sandwich at your desk then sign up for Google’s Pay Per Click (PPC) tutorial and become a master at PPC. Go to Google PPC Tutorial and check out how you can generate new leads via your web site using Pay Per Click marketing. Few things you could do with your time will pay bigger rewards.
5. Speak at your local service clubs noon time meeting. Every service club i.e. Rotary, Kiwanis, Women’s Club etc, need a speaker. Even if you talk about your hobby, a charity you support or something outside your area of expertise people are getting to know you. People like to do business with someone they know and can trust. Personally I talk about my hot air balloon flights in Michigan and my exploits around the world. Most people find it very interesting and it allows people to get to know me better.
The Bottom Line: Your lunch hour is a terrible thing to waste. Put it to good use and watch your business grow and prosper.
One more thing. If you think working through your lunch is a little insane then you’ll find
With so many work at home based business franchises available today, you have to wonder how many of them are really legitimate. Some of them sound amazing and promise astounding sales and profit with little effort or upfront investment.A wise investor will do the homework before purchasing a home based franchise so that there are no surprises after the deal is done. Careful consideration must be given to the kind of franchise that would be most suitable for your situation and work with your long term goals and busine
3. Create or improve your web site. There's a ton of business out there online, but if your website looks ancient, then there goes your credibility. So, make sure it’s up to date, has the new articles you just wrote and that you've optimized it so search engines can find you. Worse yet, if you don’t have a web site, better spend more than your lunch hour creating one. There’s really nothing more important than creating a web site for your business. Want a top notch site? Check out the web design services at www.marketingsuccess.com
4. Take an online marketing class. If you are eating a sandwich at your desk then sign up for Google’s Pay Per Click (PPC) tutorial and become a master at PPC. Go to Google PPC Tutorial and check out how you can generate new leads via your web site using Pay Per Click marketing. Few things you could do with your time will pay bigger rewards.
5. Speak at your local service clubs noon time meeting. Every service club i.e. Rotary, Kiwanis, Women’s Club etc, need a speaker. Even if you talk about your hobby, a charity you support or something outside your area of expertise people are getting to know you. People like to do business with someone they know and can trust. Personally I talk about my hot air balloon flights in Michigan and my exploits around the world. Most people find it very interesting and it allows people to get to know me better.
The Bottom Line: Your lunch hour is a terrible thing to waste. Put it to good use and watch your business grow and prosper.
One more thing. If you think working through your lunch is a little insane then you’ll find
Controversial as it sounds, you don't need a lot of special training or knowledge to analyze a business you want to buy. You don't need any special degrees or training. And you don't need to empty your bank account.One of the things you may want to invest a little cash in (although not a lot), however, is when it comes to analyzing the inventory.In fact, I heartily recommend you use the outside inventory companies. They’re listed in the Yellow Pages under “I”.Why do I want you to use an outsid
4. Take an online marketing class. If you are eating a sandwich at your desk then sign up for Google’s Pay Per Click (PPC) tutorial and become a master at PPC. Go to Google PPC Tutorial and check out how you can generate new leads via your web site using Pay Per Click marketing. Few things you could do with your time will pay bigger rewards.
5. Speak at your local service clubs noon time meeting. Every service club i.e. Rotary, Kiwanis, Women’s Club etc, need a speaker. Even if you talk about your hobby, a charity you support or something outside your area of expertise people are getting to know you. People like to do business with someone they know and can trust. Personally I talk about my hot air balloon flights in Michigan and my exploits around the world. Most people find it very interesting and it allows people to get to know me better.
The Bottom Line: Your lunch hour is a terrible thing to waste. Put it to good use and watch your business grow and prosper.
One more thing. If you think working through your lunch is a little insane then you’ll find
You can't run an Internet business without articles. That's a fact. But exactly how should you approach the art of article writing?Well, for starters, you need to understand just what articles can and cannot do for you.They can't turn a bad web site into a good one. They also can't fix design issues, nor can they tap the Blue Rhapsody in top hat and cane. Other than that, they can do a heck of a lot to give your web site credibility and good content.Articles can be acquired a number of ways. You're prob
5. Speak at your local service clubs noon time meeting. Every service club i.e. Rotary, Kiwanis, Women’s Club etc, need a speaker. Even if you talk about your hobby, a charity you support or something outside your area of expertise people are getting to know you. People like to do business with someone they know and can trust. Personally I talk about my hot air balloon flights in Michigan and my exploits around the world. Most people find it very interesting and it allows people to get to know me better.
The Bottom Line: Your lunch hour is a terrible thing to waste. Put it to good use and watch your business grow and prosper.
One more thing. If you think working through your lunch is a little insane then you’ll find a sympathetic ear in a new book by Washington DC business coach Lisa Whaley. The title says it all: “Prisoners of Technology, Time to Get Unplugged!” Lisa says instead of making life easier, technology has introduced complexity. Instead of giving us more time with family, technology has pulled family members away from each other and toward their devices. Maybe she has a point! But, hey I am working through my lunch, how about you?
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