So the first piece of this is a target audience. Since I don't like the idea of shooting my audience with an arrow or a bullet, I prefer the term "inte

Not marketing is bad for business.

Marketing is by far the most misunderstood aspect of small business. Many people think it's selling, which it isn't. Some people avoid doing marketing, because they fear it's too pushy and will make them feel needy. Nothing could be further from the truth.

If you love your business and love your customers, you can love marketing. After all, it's just talking to people you love about something you love, which is your vocation.

Convinced? OK, maybe not yet. Let's take a look at the three elements of marketing that are the absolute minimum you can do and still have a successful business.

1. Marketing is about creating awareness in your target audience. Unfortunately, most people don't have psychic powers to sense that you are out there, available to help them.

   Instead, we have to make them aware of ourselves. And then, we need to communicate to them in a way that lets them know how they will benefit from whatever we do.

   So the first piece of this is a target audience. Since I don't like the idea of shooting my audience with an arrow or a bullet, I prefer the term "inte

   About Ashton Sanders
   Who is Ashton Sanders? I realize that many of you have no idea who Ashton Sanders is, so I thought I would do a quick post about his past.Ashton Sanders was born in Los Angeles, and joined the cub scouts when his younger brother got into tiger cubs. They were both the goody-two-shoes of their public school in Los Angeles. When he finished 6th Grade, he transfered to Delphi Academy of Los Angeles.Ashton Sanders always loved sports. He was on the soccer team my four high school years, the volleyba
   ess.

   Marketing is by far the most misunderstood aspect of small business. Many people think it's selling, which it isn't. Some people avoid doing marketing, because they fear it's too pushy and will make them feel needy. Nothing could be further from the truth.

   If you love your business and love your customers, you can love marketing. After all, it's just talking to people you love about something you love, which is your vocation.

   Convinced? OK, maybe not yet. Let's take a look at the three elements of marketing that are the absolute minimum you can do and still have a successful business.

   1. Marketing is about creating awareness in your target audience. Unfortunately, most people don't have psychic powers to sense that you are out there, available to help them.

      Instead, we have to make them aware of ourselves. And then, we need to communicate to them in a way that lets them know how they will benefit from whatever we do.

      So the first piece of this is a target audience. Since I don't like the idea of shooting my audience with an arrow or a bullet, I prefer the term "inte

      3 Practical Secrets Helping You Find Great Executive Jobs
      Searching for executive jobs used to be a buyer’s market. Recruiters or head-hunters in the past called you with offers; companies advertised for job openings, and announcements of new positions would generate multiple interviews.Executive job search is now however a seller’s market – with many executives realizing that they have to take an active hand in promoting themselves, if they want to get that better job or their preferred salaries and benefits. Here are some practical secrets to effective ex
      love your business and love your customers, you can love marketing. After all, it's just talking to people you love about something you love, which is your vocation.

      Convinced? OK, maybe not yet. Let's take a look at the three elements of marketing that are the absolute minimum you can do and still have a successful business.

      1. Marketing is about creating awareness in your target audience. Unfortunately, most people don't have psychic powers to sense that you are out there, available to help them.

         Instead, we have to make them aware of ourselves. And then, we need to communicate to them in a way that lets them know how they will benefit from whatever we do.

         So the first piece of this is a target audience. Since I don't like the idea of shooting my audience with an arrow or a bullet, I prefer the term "inte

         Choosing an Employer-Think About Your Welfare!
         However, working for an employer that does not consider your welfare as a human being can outweigh the financial advantages of even the best salary package. Our needs as individuals don’t simply evaporate because we are paid a good salary.Who is the employer?The employer is the organisation for whom you work, but in reality your manager or supervisor is the visible face of your employer. Have you been in a situation where your work group is full of tension and unhappiness whilst another g
         um you can do and still have a successful business.
         1. Marketing is about creating awareness in your target audience. Unfortunately, most people don't have psychic powers to sense that you are out there, available to help them.

            Instead, we have to make them aware of ourselves. And then, we need to communicate to them in a way that lets them know how they will benefit from whatever we do.

            So the first piece of this is a target audience. Since I don't like the idea of shooting my audience with an arrow or a bullet, I prefer the term "inte

            Starting a Cleaning Business and Successfully Growing It
            Many websites will tell you that starting a cleaning business in just a few days is easy, and that you can start a house cleaning business for a very small investment. What they don’t tell you is that finding customers and running the business can be frustrating, time consuming and costly. Most people who start a house cleaning business go out of business within the first six months due to lack of knowledge and preparation. Don’t be one of the failures! Research the industry and know what you are getting
            of ourselves. And then, we need to communicate to them in a way that lets them know how they will benefit from whatever we do.

            So the first piece of this is a target audience. Since I don't like the idea of shooting my audience with an arrow or a bullet, I prefer the term "intended audience." Whom do I intend to serve in my business?

            Again, we have to be specific. "Everyone," "people" and other general terms like this are no good. Even "women" is too general. What kind of women are they? "Brides-to-be who want to capture their wedding memories on film" is better. "Mothers of children with autism" works well, too.

            Articulating your intended audience with precision is one of the three things you must do. You will not be successful if you don't do this step.

         2. Now that you know who they are, how will you reach them? Where do they go? What do they read? How could they find out about you?

            If you're a restaurant, you may rely on nothing more than an excellent location to create awareness (like in a food court in a mall). Most of us have to do more.

            A residential cleaning service may put up flyers at the supermarket or hang something on neighborhood doorknobs. A financial planner may attend networking events or speak at trade association meetings. A catering company could advertise in a local bridal magazine. A pressure washing service may go door-to-door, knocking.