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Digg it UP - Are You Actually Trying To Profit From Your Marketing Efforts?
Sourcing your products from the China wholesale markets means margins you can't find elsewhere, margins which will skyrocket your profits and allow you to dominate your market.China has been described as the world's factory.It might well be re-named China Wholesale Inc.The phenomenal economic growth in China, typified by the rise o
There are a lot of great and thoughtful things you can do to build a business. But we both know it's not the things you can do, it's the things you should do that matter most. Better yet, it's the things you should do that you can accomplish with the least amount of effort. Thankfully, there are four things that meet this criterion.There are onl
Here is what I mean...
Automotive shops as an example...use an oil change advertisement as a "lead in" service to offer in efforts to obtain new customers. Not a bad idea at all...except when you try to profit from the oil change.
And many of them try to...
How many times have you seen a coupon in the newspaper with an oil change priced above $10.00 as a "special price?" I have seen a few too many...and with the exception of diesel vehicles and specialty vehicles...this price point is trying to earn a minimal $1.00 in profits so the owner doesn't feel bad giving the discount. Big mistake.
See my earlier posts for focused articles on retaining the customers you do have, as that is the least expensive and most profitable form of marketing.
But since this post focuses on new customer generation...
We should be focused on one primary thought here...
Lifetime Value of the customer. What is the value of a customer to your business over their entire buying cycle with you? How many referrals can your business earn from this customer? Using the example above...
What if the automotive shop gave away their first three oil changes to a new customer? Most shop owners would cringe at the thought of losing the $50.00 in supplies and parts...and the total of $100.00 in labor over the three oil changes (at most). For a total of $150.00, you can cultivate a lifetime relationship with a customer by providing additional back - end services
With all franchise opportunities there are a few questions that all potential franchisees should ask of the franchisor. Bear in mind that this relationship could last many years and your business potential and your future happiness rests on the answer received. Money whilst important in the decision making process is by no means the only important cons
And many of them try to...
How many times have you seen a coupon in the newspaper with an oil change priced above $10.00 as a "special price?" I have seen a few too many...and with the exception of diesel vehicles and specialty vehicles...this price point is trying to earn a minimal $1.00 in profits so the owner doesn't feel bad giving the discount. Big mistake.
See my earlier posts for focused articles on retaining the customers you do have, as that is the least expensive and most profitable form of marketing.
But since this post focuses on new customer generation...
We should be focused on one primary thought here...
Lifetime Value of the customer. What is the value of a customer to your business over their entire buying cycle with you? How many referrals can your business earn from this customer? Using the example above...
What if the automotive shop gave away their first three oil changes to a new customer? Most shop owners would cringe at the thought of losing the $50.00 in supplies and parts...and the total of $100.00 in labor over the three oil changes (at most). For a total of $150.00, you can cultivate a lifetime relationship with a customer by providing additional back - end services
So you are looking to build passive income. We all would like to work from home, and live the high life. However most of us fail to do just that. That’s why we spend countless hours searching online looking for that perfect business or program that claims to be “The One”.The truth is nothing is going to work for you in less YOU put
See my earlier posts for focused articles on retaining the customers you do have, as that is the least expensive and most profitable form of marketing.
But since this post focuses on new customer generation...
We should be focused on one primary thought here...
Lifetime Value of the customer. What is the value of a customer to your business over their entire buying cycle with you? How many referrals can your business earn from this customer? Using the example above...
What if the automotive shop gave away their first three oil changes to a new customer? Most shop owners would cringe at the thought of losing the $50.00 in supplies and parts...and the total of $100.00 in labor over the three oil changes (at most). For a total of $150.00, you can cultivate a lifetime relationship with a customer by providing additional back - end services
OK. The stats for 2005 are in.1. Women make up about half the American work force.2. Women hold about half the managerial positions.3. Women earn just 73 percent of what men earn in the same jobs.4. Women hold only 5 percent of the country’s top-paying jobs.5. Just eight of the Fortune 500 companies have women CEO’s.
Lifetime Value of the customer. What is the value of a customer to your business over their entire buying cycle with you? How many referrals can your business earn from this customer? Using the example above...
What if the automotive shop gave away their first three oil changes to a new customer? Most shop owners would cringe at the thought of losing the $50.00 in supplies and parts...and the total of $100.00 in labor over the three oil changes (at most). For a total of $150.00, you can cultivate a lifetime relationship with a customer by providing additional back - end services
Have you ever thought of an Opt-In Lead as a source to build your downline? Odds are, you have heard of some of the more traditional terms assoicated with creating a large number of affiliates in your MLM business or network. For example, one of the most familiar forms of jargon out their is the highly sought after "Warm Market." Lead. This is a person
And a lifetime automotive customer is worth a minimum of $3000.00 over a five year period to an automotive shop! So how many times would you like to trade $150.00 for $3000.00 in sales in your business?
My questions to you and your business from this post...and my challenges to you...are:
1) What is your "oil change"?
2) How many of this valuable service are you willing to part with to gain critical new customers?
3) What back end services or products do you offer that can enhance a customer's lives and start the profitable relationship with them?
In my own internet copywriting business...I provide 5 hours of free consultation (valued at $1000.00) when a client chooses to use my copywriting services.
And I provide a free website critique (Valued at $295.00) upfront...no matter if a client uses my services or not. That is my oil change.
What part of your front end marketing efforts are you going to change TODAY?
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