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  • Digg it UP - How to Defend Your Marketing Budget

    Open Source Marketing- What Is It And Why Do You Need It
    Today’s consumer is nothing like they were twenty years ago. They are much more skeptical, wealthy, better informed and in control. Yet, the advertising industry at large has not changed and is still using tactics similar to those used twenty years ago. This is leaving a huge di
    it cuts off one of the hands that feed it.

    Even worse, marketing and communications are often cut

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    Management's first response to a tight budget is often to reduce expenditures across the organization. After all, that's the best way to balance the budget. Every department suffers equally. Right?

    Wrong! Although it may seem right (politically) to accept this decision, it's the wrong move to make. In the long run, accepting a significant budget cut will harm your organization. When a nonprofit cuts marketing, it cuts off one of the hands that feed it.

    Even worse, marketing and communications are often cut

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    fter all, that's the best way to balance the budget. Every department suffers equally. Right?

    Wrong! Although it may seem right (politically) to accept this decision, it's the wrong move to make. In the long run, accepting a significant budget cut will harm your organization. When a nonprofit cuts marketing, it cuts off one of the hands that feed it.

    Even worse, marketing and communications are often cut

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    ! Although it may seem right (politically) to accept this decision, it's the wrong move to make. In the long run, accepting a significant budget cut will harm your organization. When a nonprofit cuts marketing, it cuts off one of the hands that feed it.

    Even worse, marketing and communications are often cut

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    ong run, accepting a significant budget cut will harm your organization. When a nonprofit cuts marketing, it cuts off one of the hands that feed it.

    Even worse, marketing and communications are often cut

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    In the beginning, Yellow Pages ads were, well, yellow. With black type. Then, in an effort to jump start sales, the clever people who invented Yellow Pages in 1886, the Reuben H. Donnelly Corporation, figured an inexpensive way to add red to the ads. Red borders, red type. Hig
    it cuts off one of the hands that feed it.

    Even worse, marketing and communications are often cut more than other areas. Our work is sometimes perceived as being expendable, rather than recognized as a critical means of generating revenue, raising awareness, etc.

    That's what you have to point out – as diplomatically as possible. Rather than taking a defensive position when faced with budget cuts, proactively respond to your leadership's challenges with either or both of these proposals:

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