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Digg it UP - Gain Competitive Advantage Through Corporate Culture Marketing
One of the toughest parts of running a small business is building customer loyalty. Unlike big companies, you may not have the requisite infrastructure or funds to invest in big banner ads or give out freebies and discount coupons. How then, do you ensure that the customer comes back to your establishment? If you run a home-based business, then you probably know that it takes time to break even. Therefore, you need to concentrate on building customer loyalty just as much as you need to attract new custo
8. Has it been a while since glowing publicity about your organization was published by periodicals or in broadcast media?
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee reco
Is the absenteeism rate in your workplace rising constantly? Are tediousness and boredom, the two words which define your office environment? Does every morning appear to be as dull as a Monday morning? Is their a lack of laughter in your office? Once a famous Danish born comedian, Victor Borge said that laughter is the shortest distance between two people. So, probably it is time to reduce the distance between you and your employees by making your office an exciting place and adding some fun and humor
Corporate Culture Marketing is the term Danskin Creative Communication has given to a new category or strategic process for differentiating a company or organization in a marketplace full of corporate distrust and employee apathy. Corporate Culture Marketing integrates corporate public relations, advertising, internet marketing, community relations, employee relations and communication, public accountability and professional speaking to build visibility and trust with potential partners in order to overcome barriers to entering new product or service markets.
Simply put, Corporate Culture Marketing allows organization to win new business, regardless of where in the sales cycle you are with that prospect. However, the benefits of implementing a CCM program are dynamic, multi-layered, immediate and long-term. I don’t have space, here, to list them all. In fact, you will uncover many more as your program is customized to meet the needs and opportunities in your business.
How do you know your organization can benefit from CCM? Simply answer these questions:
1. Do you lament the long sales cycle in your business?
2. Have you developed a less-than-pristine reputation with customers or employees?
3. Do those working on RFP responses struggle to develop relevant and significant answers to questions?
4. Is employee morale lower than you’d like?
5. Are you unclear about the values that your company promotes? Do your customers, employees and other stakeholders perceive that the company is out of alignment with those values? (see gap analysis description)
6. Are you rarely aware of how well your group and the company are meeting its objectives?
7. Are your prospects and customers in the dark about your company’s ongoing performance?
8. Has it been a while since glowing publicity about your organization was published by periodicals or in broadcast media?
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee recog
I find there is much confusion, especially among people conducing a job search, about what exactly is the role of Human Resources in the hiring process.Many years ago, the Human Resource (HR) department had a more active role in the hiring process and would sometime actually do the hiring for lower level positions.In recent years, however, the role of HR has evolved into more of a facilitator. They are responsible for recruiting applicants but the actual hiring decisions are now made by th
Simply put, Corporate Culture Marketing allows organization to win new business, regardless of where in the sales cycle you are with that prospect. However, the benefits of implementing a CCM program are dynamic, multi-layered, immediate and long-term. I don’t have space, here, to list them all. In fact, you will uncover many more as your program is customized to meet the needs and opportunities in your business.
How do you know your organization can benefit from CCM? Simply answer these questions:
1. Do you lament the long sales cycle in your business?
2. Have you developed a less-than-pristine reputation with customers or employees?
3. Do those working on RFP responses struggle to develop relevant and significant answers to questions?
4. Is employee morale lower than you’d like?
5. Are you unclear about the values that your company promotes? Do your customers, employees and other stakeholders perceive that the company is out of alignment with those values? (see gap analysis description)
6. Are you rarely aware of how well your group and the company are meeting its objectives?
7. Are your prospects and customers in the dark about your company’s ongoing performance?
8. Has it been a while since glowing publicity about your organization was published by periodicals or in broadcast media?
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee reco
Buying an existing restaurant business can be a great way to get into a successful and profitable business with low risk and high rewards. But there are definitely things to watch out for when you are looking at a potential purchase, and you want to go into the process with your eyes open.Here are ten things to take into account when buying an existing restaurant business:1.Be sure you find out everything you can about the location. Has it been a restaurant for a long time? Does it have en
How do you know your organization can benefit from CCM? Simply answer these questions:
1. Do you lament the long sales cycle in your business?
2. Have you developed a less-than-pristine reputation with customers or employees?
3. Do those working on RFP responses struggle to develop relevant and significant answers to questions?
4. Is employee morale lower than you’d like?
5. Are you unclear about the values that your company promotes? Do your customers, employees and other stakeholders perceive that the company is out of alignment with those values? (see gap analysis description)
6. Are you rarely aware of how well your group and the company are meeting its objectives?
7. Are your prospects and customers in the dark about your company’s ongoing performance?
8. Has it been a while since glowing publicity about your organization was published by periodicals or in broadcast media?
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee reco
Every company follows its own credit policy set by management. For some the credit period offered to the customer is a week while for other organizations it could be as long as a month. Problems start when payments are not forthcoming within the time agreed upon. This is when a company has to initiate the accounts receivable collection.Quite simply, it is the act of gathering payments for past due invoices, which is necessary in keeping a business running smoothly. Since a company expects payment
4. Is employee morale lower than you’d like?
5. Are you unclear about the values that your company promotes? Do your customers, employees and other stakeholders perceive that the company is out of alignment with those values? (see gap analysis description)
6. Are you rarely aware of how well your group and the company are meeting its objectives?
7. Are your prospects and customers in the dark about your company’s ongoing performance?
8. Has it been a while since glowing publicity about your organization was published by periodicals or in broadcast media?
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee reco
In the past few years, news headlines have screamed of high profile scandals involving big names and companies like Martha Stewart, Enron, and Tyco. Because of these high profile scandals, businesses and individuals are becoming more and more aware of the importance of ethics in the workplace and in everyday life. What role do ethics play in your cleaning business?You will often (and perhaps always) be cleaning your clients' buildings at night when no one from the business is around. In addition,
8. Has it been a while since glowing publicity about your organization was published by periodicals or in broadcast media?
If you answered yes to one or more of these questions, then your organization could benefit from a CCM program.
In contrast to traditional public relations or corporate publicity initiatives, Corporate Culture Marketing can utilize a broader mix of activity, and integrated marketing communication that includes public relations, internal communication and employee recognition programs, advertising, video production and video streaming, brand identity, graphic design, copywriting, direct mail, internet marketing, html email campaigns, podcasts, webcasts, article submission programs, and literature, etc.
The benefits are as diverse as the mix of promotional tools. They can include:
1. Improved employee morale.
2. Sharper focus on meeting important business objectives and goals.
3. Heightened integrity through accountability measures.
4. Better measurements for success or failure.
5. Improved communication with employees.
6. Gain direct access to decision-makers at prospect companies.
7. Brand identity is refined and strengthened.
8. Increased awareness of company’s products/services in the marketplace.
9. Employee retention.
10. Improved employee recruitment.
11. Stronger new business development and RFP response.
12. Increased recognition and awards.
13. Build visibility of key executives.
The list of benefits continues. I can’t think of an initiative within CCM that can’t be used to improve another initiative. In this sense, the value of every initiative is multiplied. This fact makes Corporate Culture Marketing a marketing opportunity that you should pursue, immediately.
If you would like us to conduct a CCM audit of your organization, please feel free to contact us at Danskin Creative Communication, Inc.
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