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Digg it UP - 15 Steps to Product Marketing Success
Postcards come in a neat little package. These print materials are no more than 6 x 11 as its biggest size. The postcard is a highly recognizable print that is sturdy and popular. This print even dates back to more than a century ago and still persists today.What is it about postcards that make it enduring? Assuming that all we get in the mails are bulky b
1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.
Team
Step 13: Get the right people into the right places at the right time.
Execution an
A trade show is a great place to network, look for a job, find a new employee or develop a partnership.Are you in the market for a change? Maybe. Maybe not. But it’s always smart to be willing to chat.CAVEAT – Don’t gossip. Don’t be negative. Don’t burn bridges. Every industry is a closed loop, so what goes around comes around. You never kno
Management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. Don't make this mistake!!! Follow the steps below to ensure your success.
Product Development/Research
Step 1: Conduct research to see if the product is a good one (not excellent).
Step 2: Make any required changes to improve the product.
[If the product fails, then stop here.]
Product Marketing
Step 3: Assume that the product is "terrible" and the management has “inventoritis”.
Inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.
Step 4: Assess financial capability to support product-marketing initiatives.
Step 5: Create an inventory of all the tangible and intangible assets available to the company.
Step 6: Understand the value proposition, target market, goals and environment.
Step 7: Clarify timeline, plan, target market needs, priorities and objectives.
Step 8: Examine all processes within the company (operations, financial and internal / external marketing).
Step 9: Make all required improvements to the internal processes.
Step 10: Improve the marketing materials.
Step 11: Design an external marketing strategy and process. (considerations below)
Positioning - competitive strategy, differentiation, brand and pricing strategy Selecting - distribution channels, marketing vehicles and service providers
Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.
Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:
1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.
Team
Step 13: Get the right people into the right places at the right time.
Execution an
If you're in business you know that often the competition can be quite dishonest and often they will go to lengths to hurt your business. In fact in all my years in business I have seen just about every single trick they can possibly be played against me. Every single tactic, bad mouthing and you use of even government agencies to attack.In the 27 years
Product Marketing
Step 3: Assume that the product is "terrible" and the management has “inventoritis”.
Inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.
Step 4: Assess financial capability to support product-marketing initiatives.
Step 5: Create an inventory of all the tangible and intangible assets available to the company.
Step 6: Understand the value proposition, target market, goals and environment.
Step 7: Clarify timeline, plan, target market needs, priorities and objectives.
Step 8: Examine all processes within the company (operations, financial and internal / external marketing).
Step 9: Make all required improvements to the internal processes.
Step 10: Improve the marketing materials.
Step 11: Design an external marketing strategy and process. (considerations below)
Positioning - competitive strategy, differentiation, brand and pricing strategy Selecting - distribution channels, marketing vehicles and service providers
Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.
Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:
1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.
Team
Step 13: Get the right people into the right places at the right time.
Execution an
Would you like to go for a holiday without worrying about your work? Are you struggling with increasing utilities bills? Are you afraid of being retrenched? Do you own a life time of debts up to your neck? Is shortage of money driving your family apart? Is money a problem to you? Do you have insufficient time to spend with your family? Do you need to work
Step 4: Assess financial capability to support product-marketing initiatives.
Step 5: Create an inventory of all the tangible and intangible assets available to the company.
Step 6: Understand the value proposition, target market, goals and environment.
Step 7: Clarify timeline, plan, target market needs, priorities and objectives.
Step 8: Examine all processes within the company (operations, financial and internal / external marketing).
Step 9: Make all required improvements to the internal processes.
Step 10: Improve the marketing materials.
Step 11: Design an external marketing strategy and process. (considerations below)
Positioning - competitive strategy, differentiation, brand and pricing strategy Selecting - distribution channels, marketing vehicles and service providers
Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.
Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:
1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.
Team
Step 13: Get the right people into the right places at the right time.
Execution an
Remember the days when you were in high school or college and you had to write a term paper with a typewriter. Actually, some of you reading this article have never seen a typewriter let alone have used one. Technology has changed so fast that equipment that was “cool” and expensive in its day is now given away for pennies on the dollar at a flea market.No
Step 9: Make all required improvements to the internal processes.
Step 10: Improve the marketing materials.
Step 11: Design an external marketing strategy and process. (considerations below)
Positioning - competitive strategy, differentiation, brand and pricing strategy Selecting - distribution channels, marketing vehicles and service providers
Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.
Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:
1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.
Team
Step 13: Get the right people into the right places at the right time.
Execution an
Well have you actually planned out your business? Written down your goals, designed your products. And do you regularly go back and check how you are doing – making adjustments to keep you on track? Planning and sticking to that plan is essential to success.Have you also designed all the products and services that you are offering, making sure that y
1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.
Team
Step 13: Get the right people into the right places at the right time.
Execution and Review
Step 14: Leverage all the appropriate tangible and intangible assets and execute on the strategy and process.
Step 15: Review the process and make any necessary changes.
Good Luck!
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