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  • Digg it UP - Top 5 Ways Newsletters Help Tech Companies

    Maintenance Secrets
    Today in the Maintenance industry, as in all others there are universal issues and problems that are encountered by Management. Your success as a manager depends on your ability to analyze and correct these issues and problems. In order to effectively do this you must first have a positive relationship with your team. Maintaining a positive working relationship with your co-workers is fundamental for a successful manager. As issues and problems arise your team will want
    an investment in time, money and credibility with their bosses, colleagues and staff members. They want to feel secure about you.

    Nothing makes customers feel more secure than receiving regular communication from you. Having a newsletter full of information about your company show up regularly on their desks makes customers feel you’re in this with them for the long run.

    3. Foster belonging. Software customers develop a feeling of

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    Tech companies, it’s true: your customers care. They care about how you treat them and about what you’re doing to help them. They care about working smarter with you. They even care how other customers are using your products and services. But especially, they care about you, because they depend on you. In many cases, their businesses won’t run nearly as well—or at all—without your product.

    More than any other kind of organization, a technology company—especially those that make custom software—must forge strong relationships with its customers. There’s no better way—in addition, of course, to making sure your product fills their needs and it works—to strengthen your customer relations than providing a content-rich newsletter on a regular schedule. Here are the top 5 ways you and your customers benefit:

    1. Manage tough spots. Software development and other tech companies have unique points of contact with customers that many businesses never face:

    • ongoing R&D
    • beta testing
    • new releases
    • users group meetings
    • ongoing support
    • translating tech-talk for non-techies
    Each of these is a touchstone for you to show your customers you care. A newsletter helps by keeping customers informed (explaining how a new release will make their lives easier, showing the benefits of attending users' meetings, etc.) or easing a process (giving tips on how to use a product more easily, how to access support more quickly, etc.)

    2. Offer security. Many software customers have been burned. They may once have invested in a product similar to yours, only to have the developers stop improving the product, or worse, go out of business. It’s a big investment when customers choose to do business with you—an investment in time, money and credibility with their bosses, colleagues and staff members. They want to feel secure about you.

    Nothing makes customers feel more secure than receiving regular communication from you. Having a newsletter full of information about your company show up regularly on their desks makes customers feel you’re in this with them for the long run.

    3. Foster belonging. Software customers develop a feeling of

    Employee Owners vs. Employee Renters: Which Do You Employ?
    Employees are a lot like cars or houses. The amount of care, attention to detail, and feelings of permanency we project toward our cars or houses is comparable to the way employees view their work relationship. Consider the analogy.Employee RentersWhen we rent a car or a house, we are less likely to spend a lot of time caring for it, nurturing it, or preserving it. On vacation, when we hit a big bump on the road, we say, “no big deal… it’s a rent
    chnology company—especially those that make custom software—must forge strong relationships with its customers. There’s no better way—in addition, of course, to making sure your product fills their needs and it works—to strengthen your customer relations than providing a content-rich newsletter on a regular schedule. Here are the top 5 ways you and your customers benefit:

    1. Manage tough spots. Software development and other tech companies have unique points of contact with customers that many businesses never face:

    • ongoing R&D
    • beta testing
    • new releases
    • users group meetings
    • ongoing support
    • translating tech-talk for non-techies
    Each of these is a touchstone for you to show your customers you care. A newsletter helps by keeping customers informed (explaining how a new release will make their lives easier, showing the benefits of attending users' meetings, etc.) or easing a process (giving tips on how to use a product more easily, how to access support more quickly, etc.)

    2. Offer security. Many software customers have been burned. They may once have invested in a product similar to yours, only to have the developers stop improving the product, or worse, go out of business. It’s a big investment when customers choose to do business with you—an investment in time, money and credibility with their bosses, colleagues and staff members. They want to feel secure about you.

    Nothing makes customers feel more secure than receiving regular communication from you. Having a newsletter full of information about your company show up regularly on their desks makes customers feel you’re in this with them for the long run.

    3. Foster belonging. Software customers develop a feeling of

    Ten Deadly Mistakes To Avoid In E-Commerce
    The growth rate of e-commerce or shopping on the Internet has been exponential. And with the phenomenal growth, competition has become very intense and is now literally only a mouse-click away. What this means is that if you do not use some strategic thinking and planning with your e-commerce, someone else will be taking away your customers and visitors to your website. Your Strategic Thinking Business Coach offers the following list of ten (10) deadly mistakes to av
    ies have unique points of contact with customers that many businesses never face:

    • ongoing R&D
    • beta testing
    • new releases
    • users group meetings
    • ongoing support
    • translating tech-talk for non-techies
    Each of these is a touchstone for you to show your customers you care. A newsletter helps by keeping customers informed (explaining how a new release will make their lives easier, showing the benefits of attending users' meetings, etc.) or easing a process (giving tips on how to use a product more easily, how to access support more quickly, etc.)

    2. Offer security. Many software customers have been burned. They may once have invested in a product similar to yours, only to have the developers stop improving the product, or worse, go out of business. It’s a big investment when customers choose to do business with you—an investment in time, money and credibility with their bosses, colleagues and staff members. They want to feel secure about you.

    Nothing makes customers feel more secure than receiving regular communication from you. Having a newsletter full of information about your company show up regularly on their desks makes customers feel you’re in this with them for the long run.

    3. Foster belonging. Software customers develop a feeling of

    How to Design Great Performance Measures
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    wing the benefits of attending users' meetings, etc.) or easing a process (giving tips on how to use a product more easily, how to access support more quickly, etc.)

    2. Offer security. Many software customers have been burned. They may once have invested in a product similar to yours, only to have the developers stop improving the product, or worse, go out of business. It’s a big investment when customers choose to do business with you—an investment in time, money and credibility with their bosses, colleagues and staff members. They want to feel secure about you.

    Nothing makes customers feel more secure than receiving regular communication from you. Having a newsletter full of information about your company show up regularly on their desks makes customers feel you’re in this with them for the long run.

    3. Foster belonging. Software customers develop a feeling of

    The Background on Background Checks
    In one of my past lives I held a Top Secret clearance as a Civil Service employee working for the Air Force. So I am familiar with background checks. But many job seekers are not. Here's a little background on background checks... More companies are doing background checks on potential employees these days than ever before.  Why?  Here are justa few of the reasons: 1. Studies show that 30-40% of all job applicants put false information on their resume
    an investment in time, money and credibility with their bosses, colleagues and staff members. They want to feel secure about you.

    Nothing makes customers feel more secure than receiving regular communication from you. Having a newsletter full of information about your company show up regularly on their desks makes customers feel you’re in this with them for the long run.

    3. Foster belonging. Software customers develop a feeling of camaraderie with others who use the same products. There’s a sense of shared purpose and the “in-group” feeling everyone enjoys. A good newsletter encourages the feeling of belonging by keeping customers in the know about what’s going on with their software product.

    4. Give recognition. Most people enjoy having their contributions recognized. Your product or service may be offering them a unique opportunity to give their best efforts—technology challenges us all to think harder and be more creative. Why not let your newsletter be a showcase for giving your customers credit? Interview them and share their stories. While you’re at it, ask them why they like you! (N.B. Make sure prospects receive your newsletter, too. Credibility skyrockets with positive customer comments.)

    5. Improve sales. Your customers are businesspeople, too. They know that as long as you’re making sales, you’ll be around to support them. Salespeople love to give newsletters to their prospects. And when you send prospects regular communication from and about your company, they begin to develop strong positive feelings about you—even before they’ve made a decision to buy. Feelings that you care about your customers, you’re in it for the long run, and your customers love you, so you must be good.

    Happy, secure customers who feel good about you. If a newsletter can give you all that, what are you waiting for? Even if you’re not a tech company, you can gain a lot of similar advantages. So start one today, or revamp the one you’ve got if it’s not doing the job.

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