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Digg it UP - Does Saying Thank You Help Market Your Business?
Career experts say that people will change careers (not jobs) 5-7 times in a lifetime. This being true, career management is an important life skill to develop and cultivate. There are six stages of modern career development: Assessment, Investigation, Preparation, Commitment, Retention, and Transition. Learning the characteristics of each stage will empo
Continuing our second scenario...
The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:
Client
refers
Client Client
refers refers
Client Client Client
refers refers refers
Client Clien
Finding The Right FranchiseWhether it’s hamburgers, pizza, telecom, coffee, Internet, muffler parts, or seniors’ services, there are Franchise opportunities available to evaluate. There are great Franchise systems, good Franchise systems, and bad Franchise systems. The challenge is to ask the right questions to find the right system that will fit your
But that is not what I am talking about here...
I am talking about saying thank you to the people who refer you new customers!
I mean...referrals are easier to deal with than a brand new customer right? Customers who have been referred to you by someone else already are "pre-sold" by the recommendation made from the referrer.
So why is it that I see way too many business owners take referrals for granted?
You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:
1) The typical referral sale. In this scenario we will use a real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.
Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. The real estate agent continues on his/her daily business. This happens daily in almost EVERY business in the USA! One thing wrong...
THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...
2) The "supposed to happen" referral sale. Let's use the same scenario in #1, but with one exception, the agent sends a thank you card and a gift of some type to the original referring client, thanking that client for making the referral. The important part here is to make acknowledgment, it is not in the size of the gift. The acknowledgement MUST be heartfelt though, or it will go unnoticed.
Continuing our second scenario...
The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:
Client
refers
Client Client
refers refers
Client Client Client
refers refers refers
Client Client
Whenever you fed up with your work, or feeling bored, you listen to music or watch movies. After all, entertainment is the source of relaxation and recreation. There cannot be a slowdown in the use of entertainment and that is why researchers see a tremendous growth in the industry.The entertainment industry is project- driven. A number of people are a
You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:
1) The typical referral sale. In this scenario we will use a real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.
Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. The real estate agent continues on his/her daily business. This happens daily in almost EVERY business in the USA! One thing wrong...
THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...
2) The "supposed to happen" referral sale. Let's use the same scenario in #1, but with one exception, the agent sends a thank you card and a gift of some type to the original referring client, thanking that client for making the referral. The important part here is to make acknowledgment, it is not in the size of the gift. The acknowledgement MUST be heartfelt though, or it will go unnoticed.
Continuing our second scenario...
The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:
Client
refers
Client Client
refers refers
Client Client Client
refers refers refers
Client Clien
In the modern business world your business cards are your identity. In this fast paced business environment, they are your starting point for your marketing efforts. You use your business cards to introduce your business to your prospects, and your cards have to speak much and impress them before even you have an opportunity to speak with them. These little p
Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. The real estate agent continues on his/her daily business. This happens daily in almost EVERY business in the USA! One thing wrong...
THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...
2) The "supposed to happen" referral sale. Let's use the same scenario in #1, but with one exception, the agent sends a thank you card and a gift of some type to the original referring client, thanking that client for making the referral. The important part here is to make acknowledgment, it is not in the size of the gift. The acknowledgement MUST be heartfelt though, or it will go unnoticed.
Continuing our second scenario...
The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:
Client
refers
Client Client
refers refers
Client Client Client
refers refers refers
Client Clien
Looking for work can be difficult, frustrating, anxiety-provoking, and demeaning.There are few situations we encounter in life where we feel so powerless. Not only do we have a sense that we have little control over the outcome, but we also feel judged. We become objectified, presented like a colt at a yearling auction or a slave on the bidding block.
THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...
2) The "supposed to happen" referral sale. Let's use the same scenario in #1, but with one exception, the agent sends a thank you card and a gift of some type to the original referring client, thanking that client for making the referral. The important part here is to make acknowledgment, it is not in the size of the gift. The acknowledgement MUST be heartfelt though, or it will go unnoticed.
Continuing our second scenario...
The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:
Client
refers
Client Client
refers refers
Client Client Client
refers refers refers
Client Clien
If you’ve got a few typing skills, and you’re interested in working from home, then you may have noticed the number of “Data Entry” jobs that seem to be available online these days. If you’ve looked into any of them, you’ll probably have been surprised by how much money you can apparently earn doing data entry. Wow! It’s far better than a day job. Imagine bei
Continuing our second scenario...
The original client refers ANOTHER client because this client feels appreciated. It snowballs from there:
Client
refers
Client Client
refers refers
Client Client Client
refers refers refers
Client Client Client Client
refers refers refers refers
Client Client Client Client Client...
Do you get the picture? And all this costs is a heartfelt "THANK YOU" each time you receive a referral from a client. Cultivating referrals is the best marketing for any business...period!
Now I am going to challenge you:
Implement a policy TODAY in your business that requires a thank you be sent to every person that refers another to your business. Whether the "sale" is made or not. Your bottom line will thank you...and your marketing budget could be severly reduced.
Thanks for reading.
Sometimes it is the little things that can produce BIG results in our businesses.
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