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  • Digg it UP - MySpace: A Viable Marketing Tool

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    What I noticed in looking at random profiles is that most are sloppy and incomplete. A lot have no information about the person and no photo. What's the point? My sense is that a lot of profiles get set up and then abando

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    MySpace is not only for teenagers and musicians. MySpace is also making a buzz among Internet marketers. At the invitation of Internet marketing guru Marlon Sanders, I set up a profile to see what the buzz is all about. Marlon calls it "...a ‘secret’ networking method the people on the inside are using."

    Being the active experimenter that I am, once I got started, I couldn't stay away from MySpace, setting up my profile, posting on my blog, adding events to the public calendar. As I poked around, I thought about how this networking space could work for professionals as a business tool.

    It's pretty easy to set up a profile and it's free. If you're using it as a business tool, be professional about the information you reveal. Remember MySpace is ultimately a SOCIAL tool and many people use it to hook up for dates and relationships. If that's not your intent, keep your content business-oriented.

    What I noticed in looking at random profiles is that most are sloppy and incomplete. A lot have no information about the person and no photo. What's the point? My sense is that a lot of profiles get set up and then abandon

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    calls it "...a ‘secret’ networking method the people on the inside are using."

    Being the active experimenter that I am, once I got started, I couldn't stay away from MySpace, setting up my profile, posting on my blog, adding events to the public calendar. As I poked around, I thought about how this networking space could work for professionals as a business tool.

    It's pretty easy to set up a profile and it's free. If you're using it as a business tool, be professional about the information you reveal. Remember MySpace is ultimately a SOCIAL tool and many people use it to hook up for dates and relationships. If that's not your intent, keep your content business-oriented.

    What I noticed in looking at random profiles is that most are sloppy and incomplete. A lot have no information about the person and no photo. What's the point? My sense is that a lot of profiles get set up and then abando

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    events to the public calendar. As I poked around, I thought about how this networking space could work for professionals as a business tool.

    It's pretty easy to set up a profile and it's free. If you're using it as a business tool, be professional about the information you reveal. Remember MySpace is ultimately a SOCIAL tool and many people use it to hook up for dates and relationships. If that's not your intent, keep your content business-oriented.

    What I noticed in looking at random profiles is that most are sloppy and incomplete. A lot have no information about the person and no photo. What's the point? My sense is that a lot of profiles get set up and then abando

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    tool, be professional about the information you reveal. Remember MySpace is ultimately a SOCIAL tool and many people use it to hook up for dates and relationships. If that's not your intent, keep your content business-oriented.

    What I noticed in looking at random profiles is that most are sloppy and incomplete. A lot have no information about the person and no photo. What's the point? My sense is that a lot of profiles get set up and then abando

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    What I noticed in looking at random profiles is that most are sloppy and incomplete. A lot have no information about the person and no photo. What's the point? My sense is that a lot of profiles get set up and then abandoned, much like blogs.

    So can you use it as a marketing tool for your business?

    My guess is yes, if you're very strategic about how you go about it.

    • Use your "About Me" section to talk about your business, products and services. Make sure you have active hyperlinks that lead to your primary website, blog and products. It's a good idea to have a basic knowledge of HTML so you can add images and clickable links.
    • Use the blog module to write about your business and events.
    • Send "bulletins" through the MySpace system to all your "friends" about your product launches, press releases, events, etc.
    • Join MySpace groups that represent your target audience. Participate in discussions and send bulletins to everyone in the group. No spamming!
    • Post your events on the public calendar
    • As you add new friends, welcome them and you'll be on your way to building a co

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