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Digg it UP - How to Build an Online Pressroom that Grabs Media Attention and Promotes Your Authority
Change Management; Two Women CEOs Sacked at HP and Hillary Clinton in the White House? ccess to the information they seek already gives you’re company and edge over the competitionSo far in the past two years now we have seen a rocky road at HP. First Carle Fiorina CEO of HP was sacked after her comments about accountants and lawyers at the Davos Convention and the messy Compaq Merger. But now we have Mrs. Dunn the CEO of HP in 2006 being sacked for something she did not do, as a private investigation firm searched phone records of the board of director members to find out who was leaking information to the press about the companies strategy and future.Yes, they caught the bad apple, but instead of ousting him for the loss of the shareholders equity, they instead are getting rid of the CEO Mrs. Dunn, who just happened to say in an interview with the press that if the board wish Usability Make your press Two Views of Social Responsibility An online press room is more comprehensive than an about us page or a press kit. Your pressroom is a set of documents and resources used by journalists learn more information about your company. Before building your press room it is essential to think like a journalist and offer information that is completely timely, relevant, and fluff-free.Government regulation and public awareness are external forces that have increased the social responsibility of business. But business decisions are made within the company. Two contrasting philosophies, or models, define the range of management attitudes toward social responsibility; the economic and the socioeconomic model.According to the traditional concept of business, a firm exists to produce quality goods and services, earn a reasonable profit and provide jobs. In line with this concept, the economic model of social responsibility holds that society will benefit more when business is left alone to produce and market profitable products that society needs. To the manager who adopts this traditio Think like a journalist Journalists constantly seek fresh story ideas need information rich content and credible sources to back their articles. They are often on a deadline and juggling numerous projects so offering quick access to the information they seek already gives you’re company and edge over the competition Usability Make your pressr 5 Easy Steps To Get Started Packaging Your Product ts learn more information about your company. Before building your press room it is essential to think like a journalist and offer information that is completely timely, relevant, and fluff-free.Feeling overwhelmed while trying to develop a package for your product? I'm not surprised. Packaging is the third largest industry in the country. In fact, there are more than 10,000 packaging manufactures in the US alone. The proliferation of material choices and vendors is extensive. To begin you will have to narrow the resource and material universe before you package anything. That is your first step because you can't have a product without a package.Which vendor is right for you? What is your packaging material of choice? Do you understand the differences between each material and what value each will bring to marketing your product? How do you sift through the mounds of information and resource Think like a journalist Journalists constantly seek fresh story ideas need information rich content and credible sources to back their articles. They are often on a deadline and juggling numerous projects so offering quick access to the information they seek already gives you’re company and edge over the competition Usability Make your press Strategic Business Tips On How To Deal With The Departure of Key Executive completely timely, relevant, and fluff-free.One of the events that occurs in business is the departure of a key executive. This has the potential to be very disruptive and can have a significant emotional impact on employees. So how do you deal with these feelings? Your strategic thinking business coach has some tips on how to deal with the departure of a key executive.+ Develop a positive message to deliver to all employees about the departing key executive. Discuss the development of the message with the departing executive, if appropriate.+ Select the various methods of delivering your message to all employees. This may include face-to-face meetings, company-wide email message, memo to all employees, etc.+ Schedule meet Think like a journalist Journalists constantly seek fresh story ideas need information rich content and credible sources to back their articles. They are often on a deadline and juggling numerous projects so offering quick access to the information they seek already gives you’re company and edge over the competition Usability Make your press A Day in the Life of a Flight Attendant information rich content and credible sources to back their articles. They are often on a deadline and juggling numerous projects so offering quick access to the information they seek already gives you’re company and edge over the competitionA day on the job. For a flight attendant that could mean...a trip to Paris...or an emergency landing. It can be fun, an adventure, or both...but is it work? I’ve found that working for a major airline this past year has been one of the hardest jobs I have ever had, and yet one of the most enjoyable. The schedule and the passengers challenge me in ways I never could have imagined. But nothing beats hanging out in Las Vegas for 24 hours with a company-paid hotel room and expense money. The thousands of us flying encounter many different experiences during the course of a day. This is a day (well, technically a trip) in my life...5:45 P.M. Friday: The AssignmentIn the airline industry, Usability Make your press TPM and Lean Production, is It Worth the Effort? ccess to the information they seek already gives you’re company and edge over the competitionThe young production manager speaks enthusiastically to the top management team. He has just returned to the plant after attending an inspiring seminar and now he is convinced that they need to do something."We should implement Lean Production and TPM in our plant", he says. "This will make our production more reliable and increase our delivery accuracy".The MD is paying attention but is not yet convinced. He wants to put the ideas to a test."Looks interesting", he says, "Please come back with a good calculation of the Return on Investment so that we can see if it fits into next year's budget."This is where the story might end. How could you possible estimate costs and benefits fr Usability Make your pressroom easy to find with a top level tab and organize the information within the press pages logically. The pages need to load quickly and contain with valuable and timely information. Journalists spend a lot of time online and will be more irritated by slow loading page than impressed by flashy graphics or PDF documents. Organizing your pressroom Create a page with html links with the topic title and a short description of the contents within the topic. Some topic titles to include are:
HTTP = HTML link (for blogs, profiles,phorums):
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