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Digg it UP - Taking Digital Photos for Online and Printed Product Catalogs
Know The Power of Your Words When is the last time you gave your business a good self examine? If its been awhile then it might be time and in doing so one of the most important questions you can ask is simply: Are you what you say you are? Is your product or service in tune with what you advertise? If it isn't, then you could have a very damaging problem on your hands. The words you chose to represent your business image will eventually trickle down and effect your bottom line. So choose carefully. If yo
Support the product description: Take photos that support the textual description of the product. For example if the text claims that the digital photo printer comes in three colors: black, silver and red show three photos of the printer in those colors.
Convey physical attributes: If your product has unique physical attribu
Engineering is considered as an inventive, innovative and prestigious profession. A project can never be accomplished without the contribution of an engineer. An engineer designs and plans a project on the basis of its technical specifications. Engineering jobs have bright future and are categorized into various disciplines like civil, electrical, mechanical, electronics, computer science, textile, information technology and many more. Engineering staffing is much more in comparison to other civil and administration jobs because the demand of engineers and e
Product catalogs that do not include photos are boring. For example imagine that you are looking to buy a new digital photo printer. You just found a new online catalog or got a catalog via regular mail. The catalog has plenty of digital photo printers and also a lot of information about them such specifications, capabilities descriptions and more but it does not have any photos of the printer. You are most likely going to dump that catalog and search for the printer in another place.
This behavior is common to most consumers especially in this era of immediate gratification and impatience. Consumers do not want to spend time reading and figuring out what the product can do. They want to see a photo and get a short snippet of what the main features of the product are and what the price is.
Just taking photos and adding them to your catalog is not enough. Good photos can add a lot to a product image but at the same time bad photos can really damage that image. Here are some tips and concepts that can help taking good photos that in turn help selling products online:
Variation: Take more than one photo. Show the product from many angles: zoomed in and zoomed out and in different positions – for example if the product is a clamshell-phone you should show it both in the opened and closed positions.
Quality: The photo quality must be as high as possible. Don’t confuse quality with file size or resolution – we refer here to photographic quality: Follow the rules of good photography, use a tripod when long exposure is needed make sure the photo is not overexposed or underexposed and that it is not blurry.
Background: It is very important to shoot with the appropriate background. Usually you would stage a background that is in contrast with the product and that has no details or distracting objects that can catch the viewer’s attention. Make sure that the background is matte color and that it does not reflect light. For example when taking a photo of a black digital photo printer use a white or light gray background.
Show details: Emphasize the product details. Every product has unique features or important details that you would like to draw the viewer’s attention to. The best way to do that is to take close-up photos of those details. You are not limited to physical details for example when selling an digital photo printer that has long battery life take a close-up photo of the digital photo printer’s LCD screen displaying how much battery is left. Such a photo conveys credibility and is much more powerful than the product battery life specifications text.
Support the product description: Take photos that support the textual description of the product. For example if the text claims that the digital photo printer comes in three colors: black, silver and red show three photos of the printer in those colors.
Convey physical attributes: If your product has unique physical attribut
A shocking 80% of Americans all have something in common. Can you guess what that is? They hate their jobs! Imagine this scenario. It’s 6:00 A.M. The alarm clock starts its Incessant buzzing. How many people do you know jump out of bed excited that they are going to work that day? Why should they be happy? Here’s what they face. Their job actually starts with the process of getting ready for work. No pay of course. Personal grooming, eating that important first meal. Locking up and making sure the home front is
This behavior is common to most consumers especially in this era of immediate gratification and impatience. Consumers do not want to spend time reading and figuring out what the product can do. They want to see a photo and get a short snippet of what the main features of the product are and what the price is.
Just taking photos and adding them to your catalog is not enough. Good photos can add a lot to a product image but at the same time bad photos can really damage that image. Here are some tips and concepts that can help taking good photos that in turn help selling products online:
Variation: Take more than one photo. Show the product from many angles: zoomed in and zoomed out and in different positions – for example if the product is a clamshell-phone you should show it both in the opened and closed positions.
Quality: The photo quality must be as high as possible. Don’t confuse quality with file size or resolution – we refer here to photographic quality: Follow the rules of good photography, use a tripod when long exposure is needed make sure the photo is not overexposed or underexposed and that it is not blurry.
Background: It is very important to shoot with the appropriate background. Usually you would stage a background that is in contrast with the product and that has no details or distracting objects that can catch the viewer’s attention. Make sure that the background is matte color and that it does not reflect light. For example when taking a photo of a black digital photo printer use a white or light gray background.
Show details: Emphasize the product details. Every product has unique features or important details that you would like to draw the viewer’s attention to. The best way to do that is to take close-up photos of those details. You are not limited to physical details for example when selling an digital photo printer that has long battery life take a close-up photo of the digital photo printer’s LCD screen displaying how much battery is left. Such a photo conveys credibility and is much more powerful than the product battery life specifications text.
Support the product description: Take photos that support the textual description of the product. For example if the text claims that the digital photo printer comes in three colors: black, silver and red show three photos of the printer in those colors.
Convey physical attributes: If your product has unique physical attribu
Power fasteners are those that are specially designed to withstand extreme conditions and are made to rigid quality standards in order to perform a more efficient job of fastening. These fasteners are useful where other types of fasteners do not measure up for the job at hand.These fasteners are made of special materials such as hardened stainless steel and sometimes the fastener is electroplated with an anti corrosive metal or element such as zinc or titanium. Power fasteners are usually used in industries and in construction work where normal fasten
Variation: Take more than one photo. Show the product from many angles: zoomed in and zoomed out and in different positions – for example if the product is a clamshell-phone you should show it both in the opened and closed positions.
Quality: The photo quality must be as high as possible. Don’t confuse quality with file size or resolution – we refer here to photographic quality: Follow the rules of good photography, use a tripod when long exposure is needed make sure the photo is not overexposed or underexposed and that it is not blurry.
Background: It is very important to shoot with the appropriate background. Usually you would stage a background that is in contrast with the product and that has no details or distracting objects that can catch the viewer’s attention. Make sure that the background is matte color and that it does not reflect light. For example when taking a photo of a black digital photo printer use a white or light gray background.
Show details: Emphasize the product details. Every product has unique features or important details that you would like to draw the viewer’s attention to. The best way to do that is to take close-up photos of those details. You are not limited to physical details for example when selling an digital photo printer that has long battery life take a close-up photo of the digital photo printer’s LCD screen displaying how much battery is left. Such a photo conveys credibility and is much more powerful than the product battery life specifications text.
Support the product description: Take photos that support the textual description of the product. For example if the text claims that the digital photo printer comes in three colors: black, silver and red show three photos of the printer in those colors.
Convey physical attributes: If your product has unique physical attribu
Dr. Norton and Dr. Kaplan have found the key to having it all in The Balanced Scorecard by leading people and managing organizations better you will have a higher performing organization.By using a definite set of measures for employee well being and employee ability to be competent in their positions will drive the strategic execution. It is a cause and effect in how human capital and other intangible assets are linked together to create a process, customer and financial results.To create a healthy strategy a “Harvard Business Review by Dr. No
Show details: Emphasize the product details. Every product has unique features or important details that you would like to draw the viewer’s attention to. The best way to do that is to take close-up photos of those details. You are not limited to physical details for example when selling an digital photo printer that has long battery life take a close-up photo of the digital photo printer’s LCD screen displaying how much battery is left. Such a photo conveys credibility and is much more powerful than the product battery life specifications text.
Support the product description: Take photos that support the textual description of the product. For example if the text claims that the digital photo printer comes in three colors: black, silver and red show three photos of the printer in those colors.
Convey physical attributes: If your product has unique physical attribu
There are solutions to schools gone wild that do not drug our kids, mask the truth about where feelings come from, call anything I do good or teach character as a series of definitions and posters.More...I was encouraged to see a recent article (along with several in the last few years) "The Great ADHD Myth" by Jenny Hope in the London edition of Daily Mail.One true story: My friend J was told that both of her adolescent boys needed to be put on Ritlan if they were to continue in public school. J and her husband began researching, seeking w
Support the product description: Take photos that support the textual description of the product. For example if the text claims that the digital photo printer comes in three colors: black, silver and red show three photos of the printer in those colors.
Convey physical attributes: If your product has unique physical attributes that you would like to emphasize take photos that convey them. For example if the product size is important use a known size object in order to help the viewer visualize the size – take a photo of the digital photo printer next to a quarter coin to show how small the printer is. It is much easier for viewers to visualize and understand measurements if they are put in reference with objects they know very well. This is much more powerful than specifying inches and ounces in a textual specification.
Keep file sizes small: This is relevant for online catalog only. Keep the photo file size small. When viewing a photo on a computer screen low resolution photos are more than enough. In most cases a VGA (640X480) picture is all that is needed and such a photo file size can be 50Kbytes or less. It is important to keep this in mind and not be tempted to put high resolution big photos files. Such big files load slowly on the viewer’s computer and in most cases the viewer will get frustrated from the slow response and would just skip to the next site.
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