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Digg it UP - Five Tech Tips to Punch Up Your Nonprofit Communications
Throwing Away the Throw-Away Culture
From the middle of last century until today we have become the "throw away society". Buzz words like "disposable" and "one-use" have been commonplace. Where we used to "make do and mend" in the war years we now simply replace items that are no longer functioning or are no longer wanted. Now this is great if we have an everlasting supply of clean energy to make replacement goods and bottomless land fill sites. But we have neither.In poorer countries this problem is negligible as most spending goes on food and essential items, leaving very little to be thrown away. More affluent societies, however, are at last beginning to wake up to the fact that the throw away lifestyle is not sustainable.How did we get here? Several factors have conspired to bring abou
from technology. By leaving tech decisions to the IT department rather than schoolinFrom the middle of last century until today we have become the "throw away society". Buzz words like "disposable" and "one-use" have been commonplace. Where we used to "make do and mend" in the war years we now simply replace items that are no longer functioning or are no longer wanted. Now this is great if we have an everlasting supply of clean energy to make replacement goods and bottomless land fill sites. But we have neither.In poorer countries this problem is negligible as most spending goes on food and essential items, leaving very little to be thrown away. More affluent societies, however, are at last beginning to wake up to the fact that the throw away lifestyle is not sustainable.How did we get here? Several factors have conspired to bring abou
Contemplate Your Business Navel
One invites opportunity when one is ready to receive to give and to grow. When we think clearly we accept and we acknowledge a simple fact of life. We spend at least 1/3 of our waking hours at work reaching as high as we can building our business, the career we feel so deeply for or the job once attracted us sincerely. So why is it so important to color the working/business world with passion, enthusiasm and the desire to excel? The answer is transparent--- we MUST!!!!!!!! It is common sense providing the results we aim for.Work and our finances impact tremendously our lifestyle, our families and the relationships we build throughout the process as we believe in “how we are?’ the choices we make to deal with the perception of stress and the challenges we meet
There's a disconnect in the nonprofit world. I read countless articles about technology and its powerful applications for the nonprofit sector, but seldom is there coverage of the critical interface between technology and communications strategies. That's a serious gap.One invites opportunity when one is ready to receive to give and to grow. When we think clearly we accept and we acknowledge a simple fact of life. We spend at least 1/3 of our waking hours at work reaching as high as we can building our business, the career we feel so deeply for or the job once attracted us sincerely. So why is it so important to color the working/business world with passion, enthusiasm and the desire to excel? The answer is transparent--- we MUST!!!!!!!! It is common sense providing the results we aim for.Work and our finances impact tremendously our lifestyle, our families and the relationships we build throughout the process as we believe in “how we are?’ the choices we make to deal with the perception of stress and the challenges we meet
What's happened, in my opinion, is that many of us shy away from technology. By leaving tech decisions to the IT department rather than schooling
Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)
You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition (in some instances with people tapping their feet and singing your company name) even when you are not on the air.The majority of advertisers use the free production services that radio and TV stations offer to save money. The fact is: Most Radio and TV production departments are overworked and many are burned out. In most cases, the same person writes and reads the majority of the spots on each station, recycling old ideas and tryin
ogy and its powerful applications for the nonprofit sector, but seldom is there coverage of the critical interface between technology and communications strategies. That's a serious gap.You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition (in some instances with people tapping their feet and singing your company name) even when you are not on the air.The majority of advertisers use the free production services that radio and TV stations offer to save money. The fact is: Most Radio and TV production departments are overworked and many are burned out. In most cases, the same person writes and reads the majority of the spots on each station, recycling old ideas and tryin
What's happened, in my opinion, is that many of us shy away from technology. By leaving tech decisions to the IT department rather than schoolin
How to Write Great Product Demonstrations or Training Scripts
People won’t buy your products or services if they can’t figure out how to use them. Therefore, it is imperative that you find ways to help your customers understand how to get the most of your products or services. Depending on your product or service, two valuable tools for promotions and sales are product demonstrations and training sessions.Think of how many Ginsu knives, cookware sets, and mops have been sold, just because the audience members saw how to use the products. The reason why home shopping networks are so successful is because the hosts demonstrate the products and show their enthusiasm for them. People don’t like to admit what they don’t know, but if you show them without insulting them, they will buy and use your product or service.The
rage of the critical interface between technology and communications strategies. That's a serious gap.People won’t buy your products or services if they can’t figure out how to use them. Therefore, it is imperative that you find ways to help your customers understand how to get the most of your products or services. Depending on your product or service, two valuable tools for promotions and sales are product demonstrations and training sessions.Think of how many Ginsu knives, cookware sets, and mops have been sold, just because the audience members saw how to use the products. The reason why home shopping networks are so successful is because the hosts demonstrate the products and show their enthusiasm for them. People don’t like to admit what they don’t know, but if you show them without insulting them, they will buy and use your product or service.The
What's happened, in my opinion, is that many of us shy away from technology. By leaving tech decisions to the IT department rather than schoolin
Is Buying a Franchise More Like Buying a Job?
Some folks have likened the buying of a franchise to buying a job. In some cases this is true such as with the 7-11 franchises and the way they work. Inventory is automatically ordered and paid for out of deposits made and a check for the difference between the costs is paid two times per month.Other franchises like Subway some have said is more like buying a job than actually owning a business. Why you ask? Well, because you take out a business loan for $160,000 plus and sign a lease and you must purchase all your products, paper cups and signage from the company. Meanwhile the average Subway Franchise owner only makes $2,300 to $3,000 per month per store. The answer to raising your income says the company? Buy more stores!But in the end franchising is
's a serious gap.Some folks have likened the buying of a franchise to buying a job. In some cases this is true such as with the 7-11 franchises and the way they work. Inventory is automatically ordered and paid for out of deposits made and a check for the difference between the costs is paid two times per month.Other franchises like Subway some have said is more like buying a job than actually owning a business. Why you ask? Well, because you take out a business loan for $160,000 plus and sign a lease and you must purchase all your products, paper cups and signage from the company. Meanwhile the average Subway Franchise owner only makes $2,300 to $3,000 per month per store. The answer to raising your income says the company? Buy more stores!But in the end franchising is
What's happened, in my opinion, is that many of us shy away from technology. By leaving tech decisions to the IT department rather than schoolin
Should You Go Backwards In Your Career?
After years of working as an administrative assistant, Susan finally broke into the ranks of management. Eventually she changed companies and continued on her career path.Over time, problems arose in her new position. Politics were ugly at the new company, and Susan didn’t believe she had the savvy to navigate such treacherous waters. To make matters worse, she was made the scapegoat for a project that went awry. When she was able to prove that it had not been her fault, she was perceived as “defensive.”Then an administrative assistant position opened up in an office near her home. The hours were perfect and the salary wasn’t that bad. It was a job she knew she could do, and it would be a lot less stress.Susan decided that she wasn’t manage
from technology. By leaving tech decisions to the IT department rather than schooling ourselves on these opportunities, we limit the impact of our communications strategies.After years of working as an administrative assistant, Susan finally broke into the ranks of management. Eventually she changed companies and continued on her career path.Over time, problems arose in her new position. Politics were ugly at the new company, and Susan didn’t believe she had the savvy to navigate such treacherous waters. To make matters worse, she was made the scapegoat for a project that went awry. When she was able to prove that it had not been her fault, she was perceived as “defensive.”Then an administrative assistant position opened up in an office near her home. The hours were perfect and the salary wasn’t that bad. It was a job she knew she could do, and it would be a lot less stress.Susan decided that she wasn’t manage
My advice to you is to learn what tech tools can strengthen your nonprofit's communications strategies, and what choices you have. If you have an IT team or consultant, ask them to dig into the details. But get to know the basics yourself. Th
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