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Digg it UP - Marketing on One Foot
Getting people into your business does presuppose that you'll take their advice!I've only ever found two companies who didn't want to grow their business! And a recommendation I ma
You have opened a new restaurant, and things are working out great. You are thinking that the world is good, and customers kept pouring in, customers that are more than happy to unload th
The old man smiled, stood on one foot and said, "Do unto others, as you would have them do unto you! All the rest is commentary"
Say Less ... Listen More
What Would You Say?
If that same impatient young man came to your business, could you meet his challenge? Could you boil down the description of your business to a simple message, deliverable standing on one foot?
Try This Next Time
The next time someone at a networking event asks "What do you do?" Treat the listener like an impatient young man. Avoid a long, detailed description of your pr
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time:
The old man smiled, stood on one foot and said, "Do unto others, as you would have them do unto you! All the rest is commentary"
Say Less ... Listen More
What Would You Say?
If that same impatient young man came to your business, could you meet his challenge? Could you boil down the description of your business to a simple message, deliverable standing on one foot?
Try This Next Time
The next time someone at a networking event asks "What do you do?" Treat the listener like an impatient young man. Avoid a long, detailed description of your p
The business gift that you choose says a lot about you. It provides for your partners a look into the appreciation that you actually have for them. While you may not think much about it
Say Less ... Listen More
What Would You Say?
If that same impatient young man came to your business, could you meet his challenge? Could you boil down the description of your business to a simple message, deliverable standing on one foot?
Try This Next Time
The next time someone at a networking event asks "What do you do?" Treat the listener like an impatient young man. Avoid a long, detailed description of your p
The agenda is simple and straight, can we define time tracking? Here we are not talking about time tracking of a athlete, we are not talking about the time tracking of a swimmer. We are g
Try This Next Time
The next time someone at a networking event asks "What do you do?" Treat the listener like an impatient young man. Avoid a long, detailed description of your p
You might be wondering out aloud, "This person probably does not have what it takes to get into a partnership with me." judging by his sloppy dressing and casual demeanor. Or perhaps you
Instead, give a brief, but compelling description that leaves the listener wanting more ... and watch what happens!
Refine your sound bite by refining your target ...
What to Say?
If you have caught their attention, the listener will ask a follow up question. Keep your response short as well. The goal is not to be vague, but to provide information in manageable bites for the listener.
Think of a networking conversation like a tennis match. Your goal is to make contact with the ball and knock it back over the net. Remember to ask questions about their business as we
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