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Digg it UP - Developing The Specialized Skill of Marketing Your Business
What is Private Franchising? It is Nothing Someone Made It Up
The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition. Any failure to completely separate them will trigger additional problems down the road and cause the current on-going process of rule review to continue, without any formalization for decades.This of course is good
tinThe Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition. Any failure to completely separate them will trigger additional problems down the road and cause the current on-going process of rule review to continue, without any formalization for decades.This of course is good
Why Your Clients Are Buying from Someone Else (and What You Can Do About It)
Have you ever wondered why a client would come to you for your services one time and then next time go to someone else? It’s a frustrating situation. You spend lots of time, energy and money to bring in new clients, only to have them defect to your competition shortly thereafter. There are a few common reasons why you might face this challenge. There are also several ways to rectify it. As you read this list, keep an open mind and be honest with yourself. Have you ever given clients a r
Effective marketingHave you ever wondered why a client would come to you for your services one time and then next time go to someone else? It’s a frustrating situation. You spend lots of time, energy and money to bring in new clients, only to have them defect to your competition shortly thereafter. There are a few common reasons why you might face this challenge. There are also several ways to rectify it. As you read this list, keep an open mind and be honest with yourself. Have you ever given clients a r
Using The Proper Meta Tags
Meta tags are not a magic solution. Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. Meta tags are contained in the HEAD section near the top of the page. Meta tags are HTML tags that help you control how some search engines may index your site, by using the keywords and descriptions you provide. A good question to ask is if meta tags are still necessary. Meta tags are useful in getting better listings in the search engines. The title, keywo
ective marketinMeta tags are not a magic solution. Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. Meta tags are contained in the HEAD section near the top of the page. Meta tags are HTML tags that help you control how some search engines may index your site, by using the keywords and descriptions you provide. A good question to ask is if meta tags are still necessary. Meta tags are useful in getting better listings in the search engines. The title, keywo
A Totally Avoidable Waste of Marketing Dollars - Don't Ever Make this Mistake!
Today I got a promotion in the mail that was a total waste. Not only did someone spend dollars and/or time writing a 4 page sales letter, glossy 4-color brochure, and reply device - they spent more money having it all printed, getting a mailing list, and paying postage to get their message to my home.They shouldn't have bothered. Not contacting me would have gotten the same results at zero cost.Now, I know that I am not a typical buyer, but I also know that one of the firs
ve marketinToday I got a promotion in the mail that was a total waste. Not only did someone spend dollars and/or time writing a 4 page sales letter, glossy 4-color brochure, and reply device - they spent more money having it all printed, getting a mailing list, and paying postage to get their message to my home.They shouldn't have bothered. Not contacting me would have gotten the same results at zero cost.Now, I know that I am not a typical buyer, but I also know that one of the firs
NLP in Business
NLP or Neuro Linguistic Programming has both supporters and detractors. Some of the problems associated with NLP revolve around the claims made on its behalf, lack of a clear definition and some people being wary about what appears to be "New Age" snake oil.NLP does suffer from the lack of a single unifying theory that has been scientifically tested. Instead it is a collection of techniques which have a pragmatic approach to producing results. NLP is used for therapy, to improve
arketinNLP or Neuro Linguistic Programming has both supporters and detractors. Some of the problems associated with NLP revolve around the claims made on its behalf, lack of a clear definition and some people being wary about what appears to be "New Age" snake oil.NLP does suffer from the lack of a single unifying theory that has been scientifically tested. Instead it is a collection of techniques which have a pragmatic approach to producing results. NLP is used for therapy, to improve
Job Satisfaction: Are you in the Right Job?
There are many different aspects to job satisfaction. Even if you love the work you do, your work environment or your co-workers might frustrate you. Take this short quiz to see how satisfied you are with your job.1. Getting to and from work is easy for me.a) Never b) Sometimes c) Often d) Always2. What is your level of supervision?a) Over supervised b) Under supervised c) Self-Employed d) Just Right3. How much do
ting comes with pra
There are many different aspects to job satisfaction. Even if you love the work you do, your work environment or your co-workers might frustrate you. Take this short quiz to see how satisfied you are with your job.1. Getting to and from work is easy for me.a) Never b) Sometimes c) Often d) Always2. What is your level of supervision?a) Over supervised b) Under supervised c) Self-Employed d) Just Right3. How much do
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