Digg it UP - Business

20 Great Restaurant Ideas To Promote Customer Loyalty – Part 1
It does not matter how well your restaurant is doing or what marketing you have planned, there are always lots of little things you can do that cost virtually no money. Here are some great ideas that we find are very effective in building customer loyalty…. other than just our great nutritious food (and sometimes they have provided some great free publicity)

iness publications in your industry. You can also check online for www.usdata.com or for North American Industry Classifications www.naics.com.

Landscaping Business; Motivating Crews
Landscaping is hard work and this is why most Americans, Government Agencies and Businesses hire out the service. The key to the landscaping business is staying efficient and having the right team. As a landscaping business expands it becomes harder and harder to get all the work done. If you have weather issues or cannot get to an account on your regular sc

To complete a comprehensive competitive analysis, you must know the competitive landscape. You must know who your competitors are. Prepare an overview of your competitors, their strengths and weaknesses. Position each competitor’s product against your products. Understand the customer needs and preferences that are you competing to meet.

When you consider your competitors, determine what are the similarities and differences between their products and yours. You must also consider how their prices compare to yours and how well they are doing. You must have a specific plan to compete. For example, you can offer better quality services, lower prices, more support, or easier access to services. You must address the following basic issues:

• Define your target market.

• Determine the size of the target market.

• Drill down to your specific segment within the target market.

• Define the size and the revenue opportunity that your segment represents.

• Determine how fast the overall market and your specific segment are growing.

• Learn what factors are most important to your customers such as price, technology, ease of use, or new uses.

• You must know the most important characteristics in your industry. Is is driven by high or low volume? Is it capital or labor intensive? Is it seasonal?

• Identify and profile your targeted customers by their consumer budgets and by how they make decisions to buy a product.

• Identify your direct and indirect competitors and understand their impact on you.

• Identify the features that differentiate your product from the competitors’.

In order to address the basic issues, you must know where to find competitive and industry information. Information is available from the Federal Commerce Department online or in the library. You can review Edgar Online and business websites to obtain required financial filings. Look for an industry trade association and industry publications. Go to Hoovers Online or Bacon’s to look for business publications in your industry. You can also check online for www.usdata.com or for North American Industry Classifications www.naics.com.

Get Feedback BEFORE You Hit Send
Before any document is finalized, you need to let someone else take a look at it. I cannot stress enough the significance of this step! Letters, memos, reports, brochures, even important e-mails—any writing that will see the light of day— should be read by others before you send it off because:• Feedback sharpens your final product even though i

are to yours and how well they are doing. You must have a specific plan to compete. For example, you can offer better quality services, lower prices, more support, or easier access to services. You must address the following basic issues: