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Digg it UP - Design your Business Cards with Character
Develop Your Career Resilience
It may be that there's nothing more disruptive than experiencing a career change. Frankly, it really doesn't matter how big the change is - could be as major as a complete exit from a long term workplace, or it could involve subtle shifts of role assignments or responsibilities. Whatever the magnitude, career changes can leave us feeling thrilled, nervous, sad, angry, hurt, deplete
ee salaries, it becomes difficult to get the mIt may be that there's nothing more disruptive than experiencing a career change. Frankly, it really doesn't matter how big the change is - could be as major as a complete exit from a long term workplace, or it could involve subtle shifts of role assignments or responsibilities. Whatever the magnitude, career changes can leave us feeling thrilled, nervous, sad, angry, hurt, deplete
Buy-In: What Is It? And Why Is It Important?
Until now, we've all recognized that buy-In is necessary when implementing change. And yet we seem to have difficulty achieving it: we've assumed that if we offer people the right reasons to change, offer proven evidence of the change's efficacy, persuade people that buy-in would be in their best interests and reward them sufficiently, and give them the appropriate skills, buy-in co
If you are just starting out in the business world, chances are you’re on a tight budget. When we first begin endeavors, we all end up in a rut. Unfortunately, between expenses and employee salaries, it becomes difficult to get the moUntil now, we've all recognized that buy-In is necessary when implementing change. And yet we seem to have difficulty achieving it: we've assumed that if we offer people the right reasons to change, offer proven evidence of the change's efficacy, persuade people that buy-in would be in their best interests and reward them sufficiently, and give them the appropriate skills, buy-in co
Management Foibles...When 20 Bucks and Ego Is More Important than a Decade of Customer Loyalty
Trust me, management has their foibles! When is it that 20 bucks and a store manager’s ego become more important than a decade of loyalty from a customer? In my opinion, Never! Little things can be much more costly to your profitability than one might imagine.I recently had an experience that clearly demonstrated the crucial need for better training at all levels, from entry-
orld, chances are you’re on a tight budget. When we first begin endeavors, we all end up in a rut. Unfortunately, between expenses and employee salaries, it becomes difficult to get the mTrust me, management has their foibles! When is it that 20 bucks and a store manager’s ego become more important than a decade of loyalty from a customer? In my opinion, Never! Little things can be much more costly to your profitability than one might imagine.I recently had an experience that clearly demonstrated the crucial need for better training at all levels, from entry-
The Best Yellow Page Ad in the World
Whew, that’s a big declaration. But just how and where did I find such an ad? There’s a great story behind it, but first a few words about my personal qualifications. I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertis
n we first begin endeavors, we all end up in a rut. Unfortunately, between expenses and employee salaries, it becomes difficult to get the mWhew, that’s a big declaration. But just how and where did I find such an ad? There’s a great story behind it, but first a few words about my personal qualifications. I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertis
7 Rituals To Improve Your Life and Business
What do Valentine’s Day, Christmas, dating, dinner and a movie, marriage and couples have in common? Rituals. A ritual is defined as ‘any method of doing something in which the details are always faithfully repeated.’To relate this to your life, rituals include: the time you wake up, how your brush your teeth, the route you take to work – you get the idea.Ritual
rut. Unfortunately, between expenses and employee salaries, it becomes difficult to get the mWhat do Valentine’s Day, Christmas, dating, dinner and a movie, marriage and couples have in common? Rituals. A ritual is defined as ‘any method of doing something in which the details are always faithfully repeated.’To relate this to your life, rituals include: the time you wake up, how your brush your teeth, the route you take to work – you get the idea.Ritual
How Context Affects Value in Small Business Marketing
Here's another Marketing Comet principle: Value is always 100% subjective."But $1 is worth a $1, and some items are commodities with fixed values right?" Well, without going into economics the value of $1 changes (mostly based on perception). Even commodities have markets. A cup of coffee is worth absolutely nothing until somebody is willing to trade $3 for it.The foll
ee salaries, it becomes difficult to get the most out of advertising. While business cards can be expensive, it is extremely simple to design them yourself. This way any small business can easily generate more clients, as long as they
Here's another Marketing Comet principle: Value is always 100% subjective."But $1 is worth a $1, and some items are commodities with fixed values right?" Well, without going into economics the value of $1 changes (mostly based on perception). Even commodities have markets. A cup of coffee is worth absolutely nothing until somebody is willing to trade $3 for it.The foll
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