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Digg it UP - By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows
Comparing Branding To The Accounting Principle Of Goodwill
When businesses engage in branding, they are trying to increase the value of their products beyond what the market values similar products. Many companies have successfully branded their products. Do you know why people choose Coca-Cola when there are similar sodas on grocery shelves? People trust and are familiar with the Coca-Cola name. They automatically choose Coke. This happens millions of times a day with millions of products and services worldwide. Choices are made based on the familiarity of a brand name.Branding may seem like an artificial way to increase the value of a product or service, but that is not the case. Familiarity and tru
e during those hectic fourteen days.When businesses engage in branding, they are trying to increase the value of their products beyond what the market values similar products. Many companies have successfully branded their products. Do you know why people choose Coca-Cola when there are similar sodas on grocery shelves? People trust and are familiar with the Coca-Cola name. They automatically choose Coke. This happens millions of times a day with millions of products and services worldwide. Choices are made based on the familiarity of a brand name.Branding may seem like an artificial way to increase the value of a product or service, but that is not the case. Familiarity and tru
These companies know that it is make it or break it time, so they pull out all of the stops. Extensive preparation is done. Things are practiced until they're perfect. When it's showtime, every team member does their best to ensure a flawless show.
Consider applying that mentality to your tradeshow participation. How would you appr
In Praise Of Entreprenuers
There is no sector of the U.S. Economy that is more vital, yet often ignored' than small business sector. While many thought that big business drove the U. S. Economy by virtue of employment and the ability to produce products at lower prices, that is not necessarily the case. While we are currently appalled and angry at the excess of some of the biggest businesses, the fraud and destruction of many employees' life savings and the large number of cutbacks in employment of these companies, the small business sector continues to make its mighty contribution to our economy. A better measure is that out of almost 5 million corporations in the U.S. there
Firework displays are a traditional part of summertime celebrations. There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds. According to some experts, fireworks as we know them got started in the 10th century. That means that this basic technology has been wowing spectators for a very, very long time.There is no sector of the U.S. Economy that is more vital, yet often ignored' than small business sector. While many thought that big business drove the U. S. Economy by virtue of employment and the ability to produce products at lower prices, that is not necessarily the case. While we are currently appalled and angry at the excess of some of the biggest businesses, the fraud and destruction of many employees' life savings and the large number of cutbacks in employment of these companies, the small business sector continues to make its mighty contribution to our economy. A better measure is that out of almost 5 million corporations in the U.S. there
Yet when I attended a recent fireworks display, I overheard a woman saying this:
"I don't know how they do it. Every year it's the same thing, but they keep making it better somehow."
Wouldn't every exhibitor love to hear that about their booth? It appears that the fireworks companies have mastered what trade show exhibitors often struggle with: presenting the same products and services in a way that's new and exciting.
What can tradeshow exhibitors learn from the pyrotechnic pros? The answers might surprise you.
You can do a lot in a very limited time
Fireworks are not an everyday event. Most people will see only one to two fireworks shows a year, if that many. Performances are measured in minutes, not hours. The vast majority of shows -- industry estimates range close to 70%! -- are scheduled in a two week period in the middle of the summer.
Yet, even in this small window of opportunity exists the potential for profitability. There are more than a few decent sized fireworks companies out there, vying to show what a good show they can produce. Most of these companies earn the lion's share of their annual revenue during those hectic fourteen days.
These companies know that it is make it or break it time, so they pull out all of the stops. Extensive preparation is done. Things are practiced until they're perfect. When it's showtime, every team member does their best to ensure a flawless show.
Consider applying that mentality to your tradeshow participation. How would you appro
Brother, Can You Spare a Million?
"Can you help me find an investor for my idea?"You'd be astonished at how often we hear that question in our line of work. It's usually asked just after the inventor has done just enough scribbling to convince himself that he has solved one of the world's most pressing problems.He might have. But...There's an expectation by many entrepreneurs that if they create and patent what they believe to be a great idea, investors and customers will come knocking at their doors. Many are clearly surprised when they discover this isn't the case.Inventors will spend months working on designs, perhaps prototyping them, creating the draw
nt fireworks display, I overheard a woman saying this:"Can you help me find an investor for my idea?"You'd be astonished at how often we hear that question in our line of work. It's usually asked just after the inventor has done just enough scribbling to convince himself that he has solved one of the world's most pressing problems.He might have. But...There's an expectation by many entrepreneurs that if they create and patent what they believe to be a great idea, investors and customers will come knocking at their doors. Many are clearly surprised when they discover this isn't the case.Inventors will spend months working on designs, perhaps prototyping them, creating the draw
"I don't know how they do it. Every year it's the same thing, but they keep making it better somehow."
Wouldn't every exhibitor love to hear that about their booth? It appears that the fireworks companies have mastered what trade show exhibitors often struggle with: presenting the same products and services in a way that's new and exciting.
What can tradeshow exhibitors learn from the pyrotechnic pros? The answers might surprise you.
You can do a lot in a very limited time
Fireworks are not an everyday event. Most people will see only one to two fireworks shows a year, if that many. Performances are measured in minutes, not hours. The vast majority of shows -- industry estimates range close to 70%! -- are scheduled in a two week period in the middle of the summer.
Yet, even in this small window of opportunity exists the potential for profitability. There are more than a few decent sized fireworks companies out there, vying to show what a good show they can produce. Most of these companies earn the lion's share of their annual revenue during those hectic fourteen days.
These companies know that it is make it or break it time, so they pull out all of the stops. Extensive preparation is done. Things are practiced until they're perfect. When it's showtime, every team member does their best to ensure a flawless show.
Consider applying that mentality to your tradeshow participation. How would you appr
The Worst Forms of Burnout - Dead Wood and Helpless or Hopeless
When stress beats a person down long enough one common result is that the fight goes out. This experience is not something reserved for older people. It can happen at any age, given the right circumstances. The right circumstances include the conviction that a job must be endured to the bitter end. The end is retirement. And so when the worker burns out the strategy becomes one of hiding from the limelight (dead wood) or going into a helpless/hopeless mode that forces management to perform a rescue or make a decision to terminate the worker.The dead wood burned out person becomes highly skilled at achieving invisibility: never volulnteer, keep
ay that's new and exciting. When stress beats a person down long enough one common result is that the fight goes out. This experience is not something reserved for older people. It can happen at any age, given the right circumstances. The right circumstances include the conviction that a job must be endured to the bitter end. The end is retirement. And so when the worker burns out the strategy becomes one of hiding from the limelight (dead wood) or going into a helpless/hopeless mode that forces management to perform a rescue or make a decision to terminate the worker.The dead wood burned out person becomes highly skilled at achieving invisibility: never volulnteer, keep
What can tradeshow exhibitors learn from the pyrotechnic pros? The answers might surprise you.
You can do a lot in a very limited time
Fireworks are not an everyday event. Most people will see only one to two fireworks shows a year, if that many. Performances are measured in minutes, not hours. The vast majority of shows -- industry estimates range close to 70%! -- are scheduled in a two week period in the middle of the summer.
Yet, even in this small window of opportunity exists the potential for profitability. There are more than a few decent sized fireworks companies out there, vying to show what a good show they can produce. Most of these companies earn the lion's share of their annual revenue during those hectic fourteen days.
These companies know that it is make it or break it time, so they pull out all of the stops. Extensive preparation is done. Things are practiced until they're perfect. When it's showtime, every team member does their best to ensure a flawless show.
Consider applying that mentality to your tradeshow participation. How would you appr
Success in Business Means Managing Negative Emotions
You may have the MBA but if an internal critic constantly berates you, or you have feelings of self-doubt, low self-confidence, fears of rejection or other negative emotions your chances of success may be quite limited.More and more executives are beginning to realize that the next frontier in maximizing their chances for success is to start focusing on building personal internal skills that go beyond the business training that they have already received.To drive the point home, a metaphor to describe how negative emotions adversely affect personal and career performance is in order. As you know, when your car is not finely tuned it ten
- industry estimates range close to 70%! -- are scheduled in a two week period in the middle of the summer.You may have the MBA but if an internal critic constantly berates you, or you have feelings of self-doubt, low self-confidence, fears of rejection or other negative emotions your chances of success may be quite limited.More and more executives are beginning to realize that the next frontier in maximizing their chances for success is to start focusing on building personal internal skills that go beyond the business training that they have already received.To drive the point home, a metaphor to describe how negative emotions adversely affect personal and career performance is in order. As you know, when your car is not finely tuned it ten
Yet, even in this small window of opportunity exists the potential for profitability. There are more than a few decent sized fireworks companies out there, vying to show what a good show they can produce. Most of these companies earn the lion's share of their annual revenue during those hectic fourteen days.
These companies know that it is make it or break it time, so they pull out all of the stops. Extensive preparation is done. Things are practiced until they're perfect. When it's showtime, every team member does their best to ensure a flawless show.
Consider applying that mentality to your tradeshow participation. How would you appr
Cash Back Portals and Their Variety of Products
The chief reason why we overlook the variety offered by a cash back portal is the cash back itself. We are too concerned with the cash back offers and forget about the variety of products that we get at such portals.Besides the cash back offers, a cash back portal also has thousands of products in store for us to choose. Mobiles, credit cards, shares, designer clothes, books, computers, DVD players, cameras, televisions, cookers, beauty and fitness products, insurance products, chat rooms, gambling, dating, insurance, gifts and toys, DIY kits- the list of products and services is endless!Some of the new portals coming up are also likely
e during those hectic fourteen days.The chief reason why we overlook the variety offered by a cash back portal is the cash back itself. We are too concerned with the cash back offers and forget about the variety of products that we get at such portals.Besides the cash back offers, a cash back portal also has thousands of products in store for us to choose. Mobiles, credit cards, shares, designer clothes, books, computers, DVD players, cameras, televisions, cookers, beauty and fitness products, insurance products, chat rooms, gambling, dating, insurance, gifts and toys, DIY kits- the list of products and services is endless!Some of the new portals coming up are also likely
These companies know that it is make it or break it time, so they pull out all of the stops. Extensive preparation is done. Things are practiced until they're perfect. When it's showtime, every team member does their best to ensure a flawless show.
Consider applying that mentality to your tradeshow participation. How would you approach exhibiting if you knew this was your only chance to market all year long? What if 70% of your sales had to come from trade show leads? What changes would you make? How would you train your people?
Know what your audience wants
Knowing what your target audience expects and desires from you is crucial. The fireworks industry caters to an audience that has certain expectations of a fireworks display: loud noise, bright colors, technical brilliance that also has an insatiable appetite for something new.
They're responded by adding new elements to the existing show: new colors, for example, or shows synchronized with music. The essential product has not changed, but it has been augmented and improved.
Tradeshow attendees have certain expectations of your booth, but they also want something new. How can you add to or improve your products, services, or presentation thereof to generate additional excitement around your display?
Understand that Audiences Change
The customers you have today are not the customers you had yesterday -- and they're definitely not the customers you'll have tomorrow. Sometimes the changes that occur in your target audience have nothing to do with your products and services and everything to do with a seemingly unrelated product.
For example: advances in high-definition televisions have dramatically impacted the fireworks industry. Forty years ago, no one was watching fireworks on television. Now, increasing numbers of people are,
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