Interesting. Isn't it? So the next time, you present a marketing message to your targeted audience be sure to include words with emotional associations. It doesn’t matter if the words evoke a positive or negative emotion. What matters is it evokes response.

The Great Depression, April 15, taxes, Uncle Sam are examples of words that would provoke a negative emotional response. You can also use numbers. Though you may think numbers would be factual, t

World Class Chef Gordon Ramsay chooses to be hateful, mean and a perfectionist. You see, Gordon knows the secret. By provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It’s the same with marketing and selling.

If you are reading this you probably have heard that we buy with our emotions. Do you know why? And how? Let’s start with the why.

The human brain has three main components: the brainstem, the limbic system, and the cerebral cortex. The cerebral cortex analyzes sensory data, performs memory functions, learns new information and forms thoughts and makes decisions. The limbic system is responsible for emotions and feelings like anger, passion, and sadness. Information retention and long-term memory are stimulated by the firing of the amygdala, which perform a key role in processing nearly all emotional events. Emotions cause us to pay attention and help use decide which message to remember. The brainstem is responsible for body functions, which is very important but unrelated to this article.

Luckily, it is almost impossible to be emotionless. We are emotional beings. When writing or speaking your marketing message, you marketing message must be processed by the limbic system. Emotions tell the reader when to pay attention. Emotions are not only processed faster than logical thought, but also make the final decision. Your marketing message needs stimulate an emotional reaction.

Now for the how! To stimulate a human emotion, the brain needs to make an associations. You see alot of e-mail that say, "I am so exciting.." or "I can't wait to tell you" or "I can't believe I forgot". You get the idea, do you see how you perked up when you read these words. They do you excited and interested, which causes you to listen. Interesting. Isn't it? So the next time, you present a marketing message to your targeted audience be sure to include words with emotional associations. It doesn’t matter if the words evoke a positive or negative emotion. What matters is it evokes response.

The Great Depression, April 15, taxes, Uncle Sam are examples of words that would provoke a negative emotional response. You can also use numbers. Though you may think numbers would be factual, th

e brainstem, the limbic system, and the cerebral cortex. The cerebral cortex analyzes sensory data, performs memory functions, learns new information and forms thoughts and makes decisions. The limbic system is responsible for emotions and feelings like anger, passion, and sadness. Information retention and long-term memory are stimulated by the firing of the amygdala, which perform a key role in processing nearly all emotional events. Emotions cause us to pay attention and help use decide which message to remember. The brainstem is responsible for body functions, which is very important but unrelated to this article.

Luckily, it is almost impossible to be emotionless. We are emotional beings. When writing or speaking your marketing message, you marketing message must be processed by the limbic system. Emotions tell the reader when to pay attention. Emotions are not only processed faster than logical thought, but also make the final decision. Your marketing message needs stimulate an emotional reaction.

Now for the how! To stimulate a human emotion, the brain needs to make an associations. You see alot of e-mail that say, "I am so exciting.." or "I can't wait to tell you" or "I can't believe I forgot". You get the idea, do you see how you perked up when you read these words. They do you excited and interested, which causes you to listen. Interesting. Isn't it? So the next time, you present a marketing message to your targeted audience be sure to include words with emotional associations. It doesn’t matter if the words evoke a positive or negative emotion. What matters is it evokes response.

The Great Depression, April 15, taxes, Uncle Sam are examples of words that would provoke a negative emotional response. You can also use numbers. Though you may think numbers would be factual, t

pay attention and help use decide which message to remember. The brainstem is responsible for body functions, which is very important but unrelated to this article.

Luckily, it is almost impossible to be emotionless. We are emotional beings. When writing or speaking your marketing message, you marketing message must be processed by the limbic system. Emotions tell the reader when to pay attention. Emotions are not only processed faster than logical thought, but also make the final decision. Your marketing message needs stimulate an emotional reaction.

Now for the how! To stimulate a human emotion, the brain needs to make an associations. You see alot of e-mail that say, "I am so exciting.." or "I can't wait to tell you" or "I can't believe I forgot". You get the idea, do you see how you perked up when you read these words. They do you excited and interested, which causes you to listen. Interesting. Isn't it? So the next time, you present a marketing message to your targeted audience be sure to include words with emotional associations. It doesn’t matter if the words evoke a positive or negative emotion. What matters is it evokes response.

The Great Depression, April 15, taxes, Uncle Sam are examples of words that would provoke a negative emotional response. You can also use numbers. Though you may think numbers would be factual, t

hought, but also make the final decision. Your marketing message needs stimulate an emotional reaction.

Now for the how! To stimulate a human emotion, the brain needs to make an associations. You see alot of e-mail that say, "I am so exciting.." or "I can't wait to tell you" or "I can't believe I forgot". You get the idea, do you see how you perked up when you read these words. They do you excited and interested, which causes you to listen. Interesting. Isn't it? So the next time, you present a marketing message to your targeted audience be sure to include words with emotional associations. It doesn’t matter if the words evoke a positive or negative emotion. What matters is it evokes response.

The Great Depression, April 15, taxes, Uncle Sam are examples of words that would provoke a negative emotional response. You can also use numbers. Though you may think numbers would be factual, t

Interesting. Isn't it? So the next time, you present a marketing message to your targeted audience be sure to include words with emotional associations. It doesn’t matter if the words evoke a positive or negative emotion. What matters is it evokes response.

The Great Depression, April 15, taxes, Uncle Sam are examples of words that would provoke a negative emotional response. You can also use numbers. Though you may think numbers would be factual, they are really emotional. Many times, numbers will provoke urgency, fear of loss or security. Have fun and experiment with it. Heck, you may want to even try it on yourself.