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    All You Need to Know About Classified Advertising - from a South African Perspective
    Compiling your classified advertisement1. Even though these adverts are routine and limited in style, you can still use striking words or phrases.2. Present your facts in as complete a manner as possible. Give a full but brief description of the goods, service or vacancy on offer.3. State the price where products are involved.4. Always make sure your contact details are correct, check again if you have to it is important.Placing your classified advertisement1. You can place your advert by visiting the newspapers office where trained staf
    . Identify your implementation tactics. There are thousands of things you could be doing right now. You probably already have more ideas than you can implement. That’s why you often end up overwhelmed. Make a list of things you could be doing, than select your top three to five things and IMPLEMENT THEM COMPLETELY - ONE AT A TIME!

    OK, STOP HERE for a moment and re-read this last sentence. Read it a few times until it sinks in how vital it is to your success. FINISH ONE THING AT A TIME!

    4. Take action. One mediocre and poorly implemented idea is better than 100 brilliant ideas still locked in your head! Implementation beats perfection any day of the week.

    Based on your desired results identify specific action steps that will be most effective in achieving your goals. Look for activities that will bring the biggest payoff for the least amount of effo

    A Great Idea That Will Never Happen
    It is too easy to become a recruiter. I suppose that can be said for a variety of disciplines, but I would wonder how closely those positions affect the bottom line the way recruiting does. A company is powered by its people and the gas of that engine is recruiting. Staffing professionals know this, C-level executives are aware of the fact and likewise savvy investors who bet on the jockey rather than the horse they ride on. However, across many organizations the staffing department is grudgingly regarded as a resource of necessity that is wholly unappreciated. To make an unfair comparison, recruiters are often thought of like Fir
    Did you know that most solo-professionals hire the Cheshire Cat as their marketing consultant? Frankly that’s the only conclusion I can come up with watching so many excited entrepreneurs eager to build a great business but ending up overwhelmed by too much information and frustrated by their lack of good results.

    Remember Alice in the Wonderland facing a fork in the road and asking the Cheshire Cat for directions? More importantly remember the cat’s answer? “If you don’t know where you are going what doesn’t matter which road you take?” I call this lack of clarity and not having a master marketing action plan a “hop and drop” strategy.

    Have you ever seen a rabbit running away? Those creatures can’t seem to run straight. They change directions with every hop! What does this have to do with your business? See if this sounds familiar:

    Monday you read an article about attracting more clients with info-products. So off you go, spending most of the day brainstorming ideas and planning your first ebook or audio CD.

    Tuesday you remember that submitting articles is a great way to build visibility. After a few hours of searching the net you’ve got a great list of article submission sites. Now you are ready to write your first few articles. But it’s late in the day so you set your intentions to start fresh the next morning.

    Wednesday you wake up with a brilliant idea to put together a new training program. Oh, this is going to be so great! People will be lining up to sign up. Maybe you could sell a license to others who could teach it. Yep! Easy money. You can already taste it. So you get busy developing a curriculum for your program, but mid-day you realize it going to take a bit more effort than you initially thought...

    Thursday and Friday don’t look much different. A whole week of perfect “hop and drop” and at the end you’ve accomplished… NOTHING! NADA! ZIP! Even though each of the tasks you began could have paid off handsomely if you stayed with it long enough, all you’ve got is a bunch of started projects, a lot frustration, feeling overwhelmed, and a massive headache!

    Fortunately, outlining and following a master strategy before jumping into action can save you from wasting time and effort, and eliminate of lot of frustration. Here are a few tips to get you started:

    1. Understand the difference between strategy, tactic, and action steps. For example, driving new business through networking is a strategy. Putting together your own networking group or attending meetings of other groups are tactics. Making a list of local groups, developing a good Audio Business Card™, writing a “pleasure meeting you” card or sending out an article or audio CD afterwards are all action steps.

    2. Develop clear objectives. What exactly do you want to accomplish? Identify your goals, time-frames, investment of time and many required to implement your strategy, and the implementation model you’ll follow. Calculate your possible maximum and minimum return on investment of time, money and effort. These are all critical elements and skipping just one of them may take you on a never-ending chase after a white elephant!

    For example, one simple exercise I reveal in my Marketing Action Plan reveals if your existing model can even support your desired financial results. Most people never stop to take a look at this and end up beating their heads against the wall – wondering why they can’t generate better results.

    3. Identify your implementation tactics. There are thousands of things you could be doing right now. You probably already have more ideas than you can implement. That’s why you often end up overwhelmed. Make a list of things you could be doing, than select your top three to five things and IMPLEMENT THEM COMPLETELY - ONE AT A TIME!

    OK, STOP HERE for a moment and re-read this last sentence. Read it a few times until it sinks in how vital it is to your success. FINISH ONE THING AT A TIME!

    4. Take action. One mediocre and poorly implemented idea is better than 100 brilliant ideas still locked in your head! Implementation beats perfection any day of the week.

    Based on your desired results identify specific action steps that will be most effective in achieving your goals. Look for activities that will bring the biggest payoff for the least amount of effo

    Are You in Compliance? California's New Sexual Harassment Law AB1825
    I was speaking recently at a business network meeting when a business owner asked whether she needed to be concerned with California's new Sexual Harassment law, AB1825. This business owner runs her company with 18 full-time, 20 part-time employees, 8 temp workers, and 5 sales subcontractors who are located in several states.Requirement: 50 + employeesOn the surface it appears that she does not meet the 50+ employee requirement that determines whether she must train her supervisors. Taking a closer look at the law, however, reveals that temporary service workers and independent contractors, regardless of where
    d an article about attracting more clients with info-products. So off you go, spending most of the day brainstorming ideas and planning your first ebook or audio CD.

    Tuesday you remember that submitting articles is a great way to build visibility. After a few hours of searching the net you’ve got a great list of article submission sites. Now you are ready to write your first few articles. But it’s late in the day so you set your intentions to start fresh the next morning.

    Wednesday you wake up with a brilliant idea to put together a new training program. Oh, this is going to be so great! People will be lining up to sign up. Maybe you could sell a license to others who could teach it. Yep! Easy money. You can already taste it. So you get busy developing a curriculum for your program, but mid-day you realize it going to take a bit more effort than you initially thought...

    Thursday and Friday don’t look much different. A whole week of perfect “hop and drop” and at the end you’ve accomplished… NOTHING! NADA! ZIP! Even though each of the tasks you began could have paid off handsomely if you stayed with it long enough, all you’ve got is a bunch of started projects, a lot frustration, feeling overwhelmed, and a massive headache!

    Fortunately, outlining and following a master strategy before jumping into action can save you from wasting time and effort, and eliminate of lot of frustration. Here are a few tips to get you started:

    1. Understand the difference between strategy, tactic, and action steps. For example, driving new business through networking is a strategy. Putting together your own networking group or attending meetings of other groups are tactics. Making a list of local groups, developing a good Audio Business Card™, writing a “pleasure meeting you” card or sending out an article or audio CD afterwards are all action steps.

    2. Develop clear objectives. What exactly do you want to accomplish? Identify your goals, time-frames, investment of time and many required to implement your strategy, and the implementation model you’ll follow. Calculate your possible maximum and minimum return on investment of time, money and effort. These are all critical elements and skipping just one of them may take you on a never-ending chase after a white elephant!

    For example, one simple exercise I reveal in my Marketing Action Plan reveals if your existing model can even support your desired financial results. Most people never stop to take a look at this and end up beating their heads against the wall – wondering why they can’t generate better results.

    3. Identify your implementation tactics. There are thousands of things you could be doing right now. You probably already have more ideas than you can implement. That’s why you often end up overwhelmed. Make a list of things you could be doing, than select your top three to five things and IMPLEMENT THEM COMPLETELY - ONE AT A TIME!

    OK, STOP HERE for a moment and re-read this last sentence. Read it a few times until it sinks in how vital it is to your success. FINISH ONE THING AT A TIME!

    4. Take action. One mediocre and poorly implemented idea is better than 100 brilliant ideas still locked in your head! Implementation beats perfection any day of the week.

    Based on your desired results identify specific action steps that will be most effective in achieving your goals. Look for activities that will bring the biggest payoff for the least amount of effo

    How to Find an Office for Your Business
    Moving into an office is a big step when you run a small business or start-up, and finding the right premises in the right location and at the right price is a daunting task. Get it right, and your office premises will help you improve productivity, attract and retain good employees and give a positive impression to your customers. But get it wrong, and you could be left tied into a costly lease with premises that might not suit your needs in the future. Philip Dodson, of Office Planet explains what businesses need to do to find the right office space to meet their requirements.What Type Of Office Do You Need?Befo
    ially thought...

    Thursday and Friday don’t look much different. A whole week of perfect “hop and drop” and at the end you’ve accomplished… NOTHING! NADA! ZIP! Even though each of the tasks you began could have paid off handsomely if you stayed with it long enough, all you’ve got is a bunch of started projects, a lot frustration, feeling overwhelmed, and a massive headache!

    Fortunately, outlining and following a master strategy before jumping into action can save you from wasting time and effort, and eliminate of lot of frustration. Here are a few tips to get you started:

    1. Understand the difference between strategy, tactic, and action steps. For example, driving new business through networking is a strategy. Putting together your own networking group or attending meetings of other groups are tactics. Making a list of local groups, developing a good Audio Business Card™, writing a “pleasure meeting you” card or sending out an article or audio CD afterwards are all action steps.

    2. Develop clear objectives. What exactly do you want to accomplish? Identify your goals, time-frames, investment of time and many required to implement your strategy, and the implementation model you’ll follow. Calculate your possible maximum and minimum return on investment of time, money and effort. These are all critical elements and skipping just one of them may take you on a never-ending chase after a white elephant!

    For example, one simple exercise I reveal in my Marketing Action Plan reveals if your existing model can even support your desired financial results. Most people never stop to take a look at this and end up beating their heads against the wall – wondering why they can’t generate better results.

    3. Identify your implementation tactics. There are thousands of things you could be doing right now. You probably already have more ideas than you can implement. That’s why you often end up overwhelmed. Make a list of things you could be doing, than select your top three to five things and IMPLEMENT THEM COMPLETELY - ONE AT A TIME!

    OK, STOP HERE for a moment and re-read this last sentence. Read it a few times until it sinks in how vital it is to your success. FINISH ONE THING AT A TIME!

    4. Take action. One mediocre and poorly implemented idea is better than 100 brilliant ideas still locked in your head! Implementation beats perfection any day of the week.

    Based on your desired results identify specific action steps that will be most effective in achieving your goals. Look for activities that will bring the biggest payoff for the least amount of effo

    The Value of FREE in Internet Business
    Do You Get What You Pay For? I have heard the saying "You get what you pay for," but I don't think that theory applies to Internet Marketing. Yes, there is tons of free advertising available on the net and there are millions of people using free advertising to promote their businesses, but is it effective? I think when you try to judge the effectiveness of Free Online Advertising, you have to take into consideration all that you can get for free.Placing Free Ads - For one thing, placing free ads will help you learn whether or not marketing online is for you at all; if you hate promoting your offer an
    d Audio Business Card™, writing a “pleasure meeting you” card or sending out an article or audio CD afterwards are all action steps.

    2. Develop clear objectives. What exactly do you want to accomplish? Identify your goals, time-frames, investment of time and many required to implement your strategy, and the implementation model you’ll follow. Calculate your possible maximum and minimum return on investment of time, money and effort. These are all critical elements and skipping just one of them may take you on a never-ending chase after a white elephant!

    For example, one simple exercise I reveal in my Marketing Action Plan reveals if your existing model can even support your desired financial results. Most people never stop to take a look at this and end up beating their heads against the wall – wondering why they can’t generate better results.

    3. Identify your implementation tactics. There are thousands of things you could be doing right now. You probably already have more ideas than you can implement. That’s why you often end up overwhelmed. Make a list of things you could be doing, than select your top three to five things and IMPLEMENT THEM COMPLETELY - ONE AT A TIME!

    OK, STOP HERE for a moment and re-read this last sentence. Read it a few times until it sinks in how vital it is to your success. FINISH ONE THING AT A TIME!

    4. Take action. One mediocre and poorly implemented idea is better than 100 brilliant ideas still locked in your head! Implementation beats perfection any day of the week.

    Based on your desired results identify specific action steps that will be most effective in achieving your goals. Look for activities that will bring the biggest payoff for the least amount of effo

    You're Not A 'Blue Chip' Company, So Stop Copying Their Advertising & Marketing Strategy!
    ‘Blue Chip' or not, success isn't necessarily tied to how good they are, but rather to repetitive advertising. Mega corporations of this world advertise to build distribution and brand awareness. They do image advertising which melds certain emotional responses with their product, so you feel the same way too when you buy from them...These large blue chip companies spend literally billions ‘buying' your purchasing decision. GM spent over $3 billion just a few years back to make you hum "like a rock!" - And it worked. Brand marketing and institutional marketing works, but here's the catch: you have to have a fortune to pull
    . Identify your implementation tactics. There are thousands of things you could be doing right now. You probably already have more ideas than you can implement. That’s why you often end up overwhelmed. Make a list of things you could be doing, than select your top three to five things and IMPLEMENT THEM COMPLETELY - ONE AT A TIME!

    OK, STOP HERE for a moment and re-read this last sentence. Read it a few times until it sinks in how vital it is to your success. FINISH ONE THING AT A TIME!

    4. Take action. One mediocre and poorly implemented idea is better than 100 brilliant ideas still locked in your head! Implementation beats perfection any day of the week.

    Based on your desired results identify specific action steps that will be most effective in achieving your goals. Look for activities that will bring the biggest payoff for the least amount of effort. Start small and focus on quick implementation and completion!

    5. Set milestones and measure your progress. How will you know you are getting closer to your goal? How will you know you are there when you arrive?

    In your plan identify ways to measure your progress then check the reality against your plan at least weekly. If you are not moving forward as fast as planned – go back and re-evaluate your tactics and action steps. Then refocus on taking the right action again.

    So stop this “hop and drop” nonsense. Tell the Cheshire Cat to “go pound sand”, and quickly get the results you want following your own personal marketing action plan.

    © 2006 Marketing Mentors. All Rights Reserved.

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