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Digg it UP - Award Winning Marketing
I am not interested in a theory of management. I am interested in the practice of management. I am interested in having managers fulfill their purpose. And their purpose is that the jobs get done more and more effectively with them there than without them there.Tha
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars
Developing a resilient mindset of a millionaire by re-wiring your subconscious for wealth creation we will need to answer a few simple questions about financial pressure. When I refer to financial pressure I’m not necessarily talking about being broke and struggling. You can
Here's the reason. The CEO believes the goal should always be to create advertising that grows his clients' businesses. NOT to create work to win awards.
He wants that to be perfectly clear to everyone he employs.
And you know what, that makes perfect sense to me. If I were one of his clients I certainly would want the team creating my ads to be solely focused on growing my business.
So in his case, I support his decision not to enter awards competitions.
On the other hand, as a marketer, I also believe that awards can be great marketing tools.
Winning an award means your work has been judged superior. It provides a third party endorsement of your product or service.
Let's face it. You can say anything you want about your own products and services. And hopefully most marketers have integrity and don't make big claims their products and services can't support.
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars
Most people think that lawyers are crooks and some people think that franchising companies or franchisors are out to make a killing on poor unsuspecting franchisees. State regulators think that Franchisors are not good and lawyers are wonderful. But why? Well because they ar
And you know what, that makes perfect sense to me. If I were one of his clients I certainly would want the team creating my ads to be solely focused on growing my business.
So in his case, I support his decision not to enter awards competitions.
On the other hand, as a marketer, I also believe that awards can be great marketing tools.
Winning an award means your work has been judged superior. It provides a third party endorsement of your product or service.
Let's face it. You can say anything you want about your own products and services. And hopefully most marketers have integrity and don't make big claims their products and services can't support.
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a nu
Winning an award means your work has been judged superior. It provides a third party endorsement of your product or service.
Let's face it. You can say anything you want about your own products and services. And hopefully most marketers have integrity and don't make big claims their products and services can't support.
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars
So you need to raise several thousand dollars in a short period of time. You have a very worthy cause that people would love to help. However, you’ve tried every traditional way to get the money that you need to no avail. You’ve done car washes, bake sales, sold cookies,
But in the end, it's still your opinion ... it's still YOU talking about your own stuff.
A Great Credibility Builder
An award is someone else's opinion that your stuff is good. And that can be worth a lot, depending on the award and the judges.
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars
We take so much for granted in this world. We expect everything we buy to work perfectly and when it doesn't, we throw a tantrum. Well, can you imagine what the programmer who creates your medical billing software feels like when he fixes one bug and then another one pops
Plus, when you win an award, you have an opportunity to merchandise that award - to use it to market your products and services.
And A Great Way To Get Press Coverage
For example, you can issue a press release announcing the award. This can be worth thousands of dollars in media exposure ... that's free marketing!
Or you can add copy and the award logo to your website or your sales materials. This adds credibility.
You could even use the award as a reason to host a special promotion for your customers, to thank them for helping you win.
So I encourage you to look around your industry. Find out what awards competitions recognize products or services in your category of business.
And seriously consider entering.
You won't always win ... but when you do, you can use it to generate some great marketing exposure.
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